photography for web/social media

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Photography for Web/Social media By Doug Garland

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Post on 10-May-2015

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Photography for the Web 101. Basics of photography as well as the most affordable ways to take/edit photographs, whether it's for Instagram or your website.

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Page 1: Photography for Web/Social Media

Photography for Web/Social media

By Doug Garland

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Topics of the day

Content GearAppsLighting

Composition Technique Editing

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The Rule of Thirds

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Dont do this… or this.

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Nailed it!

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Same rule applies for vertical images.

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Leave room for text

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Edit your photos

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Edit your photos

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Horizon leveled

Brightened faces

Increase of contrast and saturation

Camera phones overexpose

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Simplify your photos

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Aperture Comparison Wide apertures isolate the subject and offer better low light performance.

Common Apertures run from f1.4-f22

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Using (DOF) Depth of Field to isolate your subject

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Find a new perspective

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Have the subject face the light

Use hand to find light source

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Top three portrait locations on campus

4th floor of PC building

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#2 College of Business Complex

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#3 U.S. Century Bank Arena

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Focal Length Distortion85mm is the portrait lens of choice.

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Q: Photoshop or Lightroom?

$20 per month $79

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Lightroom

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My spare no expense kit

Canon 5d mark 3 Canon 16-35mm f2.8 Canon 70-200mm f2.8

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My “budget” kit

Sony RX100 Canon S100

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The smart phone

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● Connected to Social Media● It is always with you● Photo apps● Built in HDR● Small● HD Video● Its automatic!● Eye-Fi card streaming● Built-in panoramic

The Pros

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● Lower image quality ● Poor ergonomics● Lack of RAW file format● Poor Low Light● One focal length● Lower Dynamic range● No manual controls● Hard to be taken seriously

The Cons

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How to get the most out of your camera phone

● Don't use the digital zoom● Hold steady and don’t walk ● Use volume button as shutter● Keep the lens clean● Get close to subject● Touch the subject on the screen for focus and exposure● Horizontal is better for the web (especially for video)● Stitch multiple photos for higher resolution and focal

length● Edit your photos for exposure and white balance● Enable HDR mode for more dynamic range● Use Eye-Fi card for DSLR photo streaming● Take many photos

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How to get the most out of your camera phone

14 iphone images at 8 megapixels = 112mp photo

Stitch in post for wall sized resolution

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Iphone HDR

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Instagram Tips

-Do not take photos from within the app -Import from camera roll-Preserve full detail of photo

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Instagram Tips

- Content that creates a reaction

- Tell a story

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Great computer apps that I recommend

Toycamera Analogcolor

$10

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Hugin

Free!

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Photosynth

● Make virtual tours● Extremely wide photos● For Iphone and Computer● Free

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● Flickr is still great for many reasons:● Easily Accessible to public● Generates many file sizes● Easy to organize and tag● Backup storage

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the end