Concept Presentation

Smart Grid Citizen™ Concept PresentationDecember 2009Privileged & Confidential

©2009, Smart Grid Citizen™

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

What is Smart Grid Citizen™?

Smart Grid Citizen™ is a social network and media site for everyone interested in: taking greater control of

their energy usage saving money on their

energy costs taking steps towards a more

sustainable lifestyle

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Untapped kinship in a fragmented and growing community (smart grid enabled homes – smart meters)

Address educational challenges utilities face in getting consumers to think differently about their energy consumption

Extended timeline for change (20 – 30 years) Demonstrations, pilots, some large-scale deployments, a wide

variety of tools, technologies, and standards Broader deployments, availability of common standards and

interoperability, wider user acceptance Smart energy technologies are more commonplace

Why?

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Make energy conservation and sustainable living Fun Engaging Social Rewarding

Create a community that promotes Sharing, learning, and community participation Discovery of the “smartest” energy conservation and sustainable living tips and suggestions Discussion Healthy competition

Create a consumer-centric energy conservation brand Help develop best practices and content that resonates with consumers Address challenges with the deployment and use of specific smart grid tools,

technologies, and programs Help improve the dialogue and relationships between utilities and consumers

What’s our goal?

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Standalone site capability Broad consumer audience Residents of smart grid enabled homes

Clients Utilities, Universities, Microgrids

Partnerships Energy monitoring and management software and device makers

User Groups Consumers, Students

Clients/Partnerships/User Groups

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Suggestion Board Extracting relevant content Public eco-profiles Point system Social publishing

All content can be filtered

for smart grid specific areas.

Key Features and Functionality

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Suggestion categories General Insulation/Sealing Heating/Cooling Water Heating Windows Lighting Appliances Electronics Driving Renewable Energy Pools and pumps

Suggestion attributes Smart Votes Cost Do it yourself hours Annual savings Payback timeline

Sharing ideas on energy conservation and sustainable living:

Key Features and Functionality

Suggestion Board

Suggestion types Buy this… Try this… Read this… Watch this… Invest… Quick Tip Utility Alert

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Key Features and Functionality

Suggestion Content Structure

Filter Suggestions by**:o Smart Grid specific contento Typeo Categoryo Utilityo Geography

** on the left

Search suggestion posts by keyword(s) *

* search box above

Sort Suggestions by***:o Smart voteso Costo Annual savingso Time requiredoPayback

*** above

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Voting system That’s Smart vs. That Sucks Evaluate suggestions based on

Cost, Do-it-yourself hours, Annual savings, Payback timeline

Search, sort, and filter for: Smart Grid specific guidance Suggestion types

Buy this, Try this, Read this, Watch this, Invest in, Utility alert Suggestion categories

General, Insulation/Sealing, Heating/Cooling, Water Heating, Windows, Lighting, Appliances, Electronics, Driving, Renewable Energy, Pools and pumps, Other

Suggestion attributes Cost, Do it yourself hours, Annual savings, Payback timeline

Search Forum topics Client query and reporting capabilities

Key Features and Functionality

Extracting Relevant Content

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Profile Level – How ‘smart’ are you about energy conservation? Smart Brainy Gifted Genius

Establishing your eco-profile Registration profile

Smart Grid enabled home CFL lighting Energy Star products/appliances

Optional: External energy consumption, production, and conservation data External carbon footprint integration

Key Features and Functionality

Public Eco-Profiles

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Points build upon your original eco-profile registration Earn ‘social’ points

Voting Sharing Commenting Inviting

Earn ‘green living’ points Update your registration profile with new energy efficiency purchases Taking up specific energy conservation suggestions

Yes, I bought this, Yes, I tried this, etc. Contributing suggestions and green content

Custom rewards integration

Key Features and Functionality

Point System

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Key Features and Functionality

User Generated Content Broadcasting Real world energy conservation and sustainable living suggestions

will be broadcasted on: Website “Suggestion Board” RSS – RSS feeds contain links to further share by

Email Facebook Twitter – Twit This Digg

Users can vote through RSS Invite friends through Facebook, Gmail, Outlook Forum Blog

Social Publishing

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Clients will benefit from supplementing their education and energy efficiency programs: Enjoy powerful ways to disseminate information

Distribute conservation ideas through the site suggestion board and syndicated content outlets

Deliver time-sensitive communications Extract useful data and messaging for use in smart grid, and energy

efficiency, program development and deployments Expanded options to communicate with customers to develop

stronger relationships, and more meaningful dialogue

Client Benefit Summary

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Residents of smart grid enabled homes will enjoy specific ways to converse with one another, and share ideas on how to make the most of their new smart grid energy management tools.

All people interested in energy conservation and sustainable living will have a helpful starting point and on-going guide for identifying the “smartest” ideas based on factors such as popularity, cost, savings, implementation time, and payback time.

All Citizens of the community are free to contribute their own suggestions on things to buy, try, read, watch, and invest in with the stated goal of conserving energy or reducing our carbon footprint.

All Citizens have straightforward ways to raise their eco-profile within the community and become a more recognized and relevant member.

Smart Grid Citizenship is FREE.

User Benefit Summary

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

Partnerships Integration with actual and/or real time energy consumption data White label solution for specific clients and user groups

Introducing independent point redemption capabilities Various merchants, vendors, environmental groups

On-going social expansion and integration Facebook, iPhone, Smart phones, Twitter , etc.

Introducing additional ways to raise your eco-profile Carbon foot print calculator

What’s Next?