smart grid citizen concept presentation dec 2009

Concept Presentation

Smart Grid Citizen™ Concept PresentationDecember 2009Privileged & Confidential

©2009, Smart Grid Citizen™

Concept Presentation – Privileged & Confidential - ©2009, Smart Grid Citizen™

What is Smart Grid Citizen™?

Smart Grid Citizen™ is a social network and media site that makes it fun and easy to: Take greater control of your

energy usage Save money on your energy

costs Take steps towards a more

sustainable lifestyle


Our community Suggestion Board for energy conservation and sustainable living marries traditional search, sort, and filtering for typical keywords and category attributes with social votes and ROI data.

This new level of structured content gives the user unprecedented power to identify highly relevant and personally rewarding ideas that they can manage and act upon.

Our public Eco-profiling system engages and rewards users for their social interaction and green living achievements.

As users become “smarter”, they become more recognized among their fellow Citizens and gain new privileges.

How?


An untapped kinship exists in a fragmented and growing community of residents living in homes with smart meters and energy dashboards…

Beyond smart meters, consumers must wade through a large and growing number of ideas, products, and services to help them lead more energy conservative and sustainable lifestyles.

Utilities and energy providers need help in developing more meaningful relationships with their customers and educating them to think and act differently about their energy consumption.

While the true vision of the Smart Grid may take 20 -30 years to fully realize, the evolution has already begun: Demonstrations, pilots, some large-scale deployments, consumer skepticism, a wide

variety of tools, technologies, and standards, Broader deployments, availability of common standards and interoperability, wider user

acceptance Smart energy technologies are more commonplace

Why?


Make it fun and easy for consumers to identify the most relevant and rewarding ideas in energy conservation and sustainable living.

Deliver an engaging ‘social’ component that makes energy conservation rewarding both online and offline.

Create a community that promotes: Sharing, learning, and community participation Discovery of the “smartest” energy conservation and sustainable living tips and suggestions Discussion and debate Healthy competition

Create a consumer-centric energy conservation brand Help develop best practices and educational content that resonates with

consumers Address challenges with the deployment and use of specific smart grid tools,

technologies, and programs Help improve the dialogue and relationships between utilities and consumers

What’s our goal?


Standalone site capability Broad consumer audience Residents of smart grid enabled homes

Clients Utilities, Universities, Microgrids

Partnerships Energy monitoring and management software and device makers

User Groups Consumers, Students

Clients/Partnerships/User Groups


Suggestion Board Extracting relevant content Public eco-profiles Point system Social publishing

All content can be filtered

for smart grid specific areas.

Key Features and Functionality


Suggestion categories General Insulation/Sealing Heating/Cooling Water Heating Windows Lighting Appliances Electronics Driving Renewable Energy Pools and pumps

Suggestion attributes Smart Votes Cost Do it yourself hours Annual savings Payback timeline

Sharing ideas on energy conservation and sustainable living:


Suggestion Board

Suggestion types Buy this… Try this… Read this… Watch this… Invest… Quick Tip Utility Alert



Suggestion Content Structure

Filter Suggestions by**:o Smart Grid specific contento Typeo Categoryo Utilityo Geography

** on the left

Search suggestion posts by keyword(s) *

* search box above

Sort Suggestions by***:o Smart voteso Costo Annual savingso Time requiredoPayback

*** above


Voting system That’s Smart vs. That Sucks Evaluate suggestions based on

Cost, Do-it-yourself hours, Annual savings, Payback timeline

Search, sort, and filter for: Smart Grid specific guidance Suggestion types

Buy this, Try this, Read this, Watch this, Invest in, Utility alert Suggestion categories

General, Insulation/Sealing, Heating/Cooling, Water Heating, Windows, Lighting, Appliances, Electronics, Driving, Renewable Energy, Pools and pumps, Other

Suggestion attributes Cost, Do it yourself hours, Annual savings, Payback timeline

Search Forum topics Client query and reporting capabilities


Extracting Relevant Content


Profile Level – How ‘smart’ are you about energy conservation? Smart Brainy Gifted Genius

Establishing your eco-profile Registration profile

Smart Grid enabled home CFL lighting Energy Star products/appliances

Optional: External energy consumption, production, and conservation data External carbon footprint integration


Public Eco-Profiles


Points build upon your original eco-profile registration Earn ‘social’ points

Voting Sharing Commenting Inviting

Earn ‘green living’ points Update your registration profile with new energy efficiency purchases Taking up specific energy conservation suggestions

Yes, I bought this, Yes, I tried this, etc. Contributing suggestions and green content

Custom rewards integration


Point System



User Generated Content Broadcasting Real world energy conservation and sustainable living suggestions

will be broadcasted on: Website “Suggestion Board” RSS – RSS feeds contain links to further share by

Email Facebook Twitter – Twit This Digg

Users can vote through RSS Invite friends through Facebook, Gmail, Outlook Forum Blog

Social Publishing


Clients or partners will benefit from supplementing their education and energy efficiency programs with the free public or paid white label version of Smart Grid Citizen : Enjoy powerful ways to disseminate information

Distribute conservation ideas through the site suggestion board and syndicated content outlets

Deliver time-sensitive communications Extract useful data and messaging for use in smart grid, and energy

efficiency, program development and deployments Expanded options to communicate with customers to develop

stronger relationships, and more meaningful dialogue Expanded options to integrate actual energy consumption data

Client/Partner Benefit Summary


Residents of smart grid enabled homes will enjoy specific ways to converse with one another, and share ideas on how to make the most of their new smart grid energy management tools.

All people interested in energy conservation and sustainable living will have a helpful starting point and on-going guide for identifying the “smartest” ideas based on factors such as popularity, cost, savings, implementation time, and payback time.

All Citizens of the community are free to contribute their own suggestions on things to buy, try, read, watch, and invest in with the stated goal of conserving energy or reducing our carbon footprint.

All Citizens have straightforward ways to raise their eco-profile within the community and become a more recognized and relevant member.

Smart Grid Citizenship is FREE.

User Benefit Summary


Partnerships Tie-ins with existing energy efficiency or sustainability programs Integration with actual and/or real time energy consumption data White label customization for specific clients and user groups

Introducing independent point redemption capabilities Various merchants, vendors, environmental groups

On-going social expansion and integration Facebook, iPhone, Smart phones, Twitter , etc.

Introducing additional ways to raise your eco-profile Carbon foot print calculator integration

What’s Next?

smart grid citizen concept presentation dec 2009

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