small business online marketing plan
DESCRIPTION
A marketing strategy that is laid out for a small business owner to get started today. Email me if I can be of assistance. [email protected]TRANSCRIPT
ONLINE MARKETING
PLAN
For Small Businesses
DECIDE WHAT YOUR GOALS ARE
Create a customer base Advertise the location and/or services Gather positive reviews Advertise events, specials, and changes
CHOOSE A WEBSITE
(MAKE SURE IT’S MOBILE)
.
CHOOSE THE INTERNET
PLATFORMS YOU WANT TO
BE ON
The following pages are the platforms you can choose
from.
FACEBOOKThe most popular social networking site. 750,000,000 monthly visitors. Great for getting your brand out there and for advertising your specials and events.
Think of it like another website.
GOOGLE PLUS
A must for businesses – big and small!! It’s great for helping people find you and it effects your ranking with Google as it is a Google product. I recommend this as highly as I do a Facebook page.
Second most popular social networking site. Twitter is like a real time chat room that is open to the world. Great for getting your messages regarding specials, events, or just announcements heard.
An excellent platform to advertise to other business owners and to collaborate with others in your industry. A company page and personal page would be a great idea.
YELP
This is like mobile yellow pages with reviews from customers or clients. Great for when someone is searching from their mobile device or computer. Provide link to website to drive traffic.
FOURSQUARE
Where customers check in and review your services and by doing so introduce your business to others. Also an online searchable database for your small business like YELP.
YELLOW PAGES
Online replacement for the physical book of yellow pages.
LIVING SOCIAL & GROUPON
Programs used to offer coupons to the public to drive them to your business and then return with family and friends.
SOME TOOLS THAT MAKE IT ALL EASIER
SINGLE PLATFORM
This is a single platform where you can manage your service descriptions, calendar of events and such. It also syndicates to several places on the web allowing you to keep up with the changes in one place.
*There is a fee and I’m currently looking into it to find out how much it is.
POST ROCKET
A great program that makes your posts on Facebook really pop! Schedule them ahead or let Post Rocket choose the time of day for you. When you post on Facebook is very important.
CONSTANT CONTACT
A wonderful CMS (contact management system) that makes keeping in touch with your clients a snap. Check them out!
MICROSOFT PUBLISHER
A great place to design your flyers, brochures, signs . . . All marketing design can be done from here. It’s wonderful!!
SARAH COLE VA ON DEMANDIS READY TO HELP YOU PROSPER!!
Sarah Cole VA on Demand2497 State Route 80Lafayette, NY [email protected]