online marketing for small biz: email marketing (unit 2 of 4)
DESCRIPTION
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"TRANSCRIPT
Online Marketing for Small Businesses: Email Marketing
Creating Your First Email Newsletter
• Logon to An Email Marketing Company– Constant Contact, Vertical Response, iContact,
Mailchimp• Select Email Template• Input Email Message Settings• Create Email Message• Select Email List• Select Delivery Date
Choose Email Marketing Service
Select Email Template Wizard
Select Email Template
Email Message Settings
Email Message Settings
Create Email Message
Select Email List
Select Delivery Date
Subject lines
• First things people read• Will determine open rates• Short and Descriptive• Don’t be Too Cute• Think Like a Newspaper Headline• http://www.copyblogger.com/email-subject-li
nes/• http://lyrishq.lyris.com/index.php/Email-Mark
eting/Email-Subject-Lines-15-Rules-to-Write-Them-Right.html
Header
• Subject Line• From Line
Subject Lines
Copy and Content
• Know Your Audience• Header (Top Of Email)• Proof Read• Bullet Points (scannable)• Image Alt Text• Table of Contents• Editorial Calendar
Email Newsletter Samples
• http://www.urbachletter.com/• http://www.bluepenguindevelopment.com/in
dex.htm• http://blog.oomgroup.com/
Relevant
Overall Design
• Great Design for InbBox• Design for Mobile Devices• http://designrfix.com/inspiration/newsletter-d
esigns-60-great-examples
Analytics
• Open rates• Click through rates• And more
Analytics Image
Welcome Email
• Like a first date• Consistent Branding• Friendly Tone• Remove Obstacles• Offer• Call To Action
Building Readership
• Adding Email Subscribe Form• Web site, blogs, everywhere• Events• 50 Ways To Grow Your Email List
http://www.verticalresponse.com/sites/www.verticalresponse.com/files/50_ways_to_grow_your_list_guide.pdf
Email Forms and more…
Compliance
• Opt-ins and Ethical• Don’t Buy Email Addresses
Social Media Integration
Choosing An Email Marketing Service
• Web site, blogs, everywhere
More On Email Marketing
• Build Relationships• Dating Your Leads. Marrying Your Customers• Integrate Email Marketing with Other
Marketing