be! workshop: online marketing for small business
DESCRIPTION
Facebook, Twitter, Pinterest and more! So many social media sites - so little time! Hear how to effectively promote your business online through social media. During this evening, we will: • evaluate which social media sites are most effective for your business • How to use these sites effectively • Develop & Discuss tools to effectively manage these tools on an ongoing basis • How to turn online connections to real customers Presented at a BE! Women Workshop in Clearwater, Florida http://debralombardozzi.com/bewomenTRANSCRIPT
ONLINE MARKETING FOR SMALL BUSINESSES
PRESENTER:
DIANA SILVEIRA
AGENDA
• Evaluate which social media sites are most effective for your business
• How to use these sites effectively
• Develop & discuss tools to effectively manage these tools on an ongoing basis
• How to turn online connections to real customers
EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST EFFECTIVE FOR YOUR BUSINESS?
WHO USES WHAT?
• MOST COMMON
• I BILLION USERS
• BOTH MEN AND WOMEN
• 45% OF INTERNET USERS AGED 65+ USE FACEBOOK
• 189 MILLION USERS ARE MOBILE ONLY
http://goo.gl/Aw6xbQ; http://goo.gl/hrgLiA chart: http://goo.gl/w8sNll
• 18% ADULTS NOW USE TWITTER
• “THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.”
chart: http://goo.gl/w8sNll
• STAND-ALONE
• WOMEN
• MIDDLE AGE
• MIDDLE/UPPER CLASS
http://www.pinterest.com/pin/234257618087475827/
INSTAGRAM & YOU TUBE
• URBAN
• YOUNG
• “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK”
http://goo.gl/hrgLiA
GENERAL TIPS
USE PICTURES/VIDEO WHEN POSSIBLE
Photo posts receive interaction 39% higher rates than averageRemember – images must speak for themselves.
Stats from: http://goo.gl/SXGoZ
POST RELEVANT CONTENT• NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE
ABOUT
• FIND YOUR VOICE
CONTENT CURATION
• FIND AND FOLLOW INFLUENCERS
• GROWING QUANTITY LED TO SINKING QUALITY
• TRUST IS INVALUABLE
• WE LIVE IN A SOCIAL WORLD
• CONTENT IS POWERFUL
http://onforb.es/16wSYYx
MARKETING OURSELVES
• EXPERT IN A NICHE
• “TRUSTED SOURCE”
• EVERY PLATFORM NEEDS ITS OWN STRATEGY
• TARGET DIFFERENT MARKETS
GENERAL TIPSPROMOTE YOUR SOCIAL MEDIA
ONLY JOIN WHAT YOU CAN MANAGE
WATCH YOUR STATISTICS
WHEN TO POST• 1-2 TIMES A DAY & ONLY 7X A WEEK
• 18% HIGHER ON THURSDAYS AND FRIDAYS.
Data from: http://goo.gl/8NeHoH
WHAT TO POST
• KEEP IT SHORT
• REMOVE URLS
• QUESTIONS/QUIZZES
• PERSONALIZE YOUR POST – EMOTIONS HAVE A MUCH HIGHER RESPONSE RATE
GETTING CONTENT TO DISPLAY
• MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE WILL SEE IT.
• “ONLY 16% OF YOUR FANS WILL SEE ONE POST (IF EVEN THAT), AS NEWS FEEDS EASILY BECOME OVER POPULATED. THE MORE YOU POST, THE BETTER YOUR CHANCES ARE OF BEING SEEN.”
• TAG
• HAVE FUN
http://goo.gl/CQ6qha
BRAND YOURSELF
1
2
3
IT’S A CONVERSATION
• LISTEN
• INTERACT
• REPLY
• RETWEET & MENTION
• USE YOUR @# AND DIRECT REPLIES
WHEN TO POST
• OFTEN
• TWITTER USERS ARE OFTEN MOBILE
• 181% MORE LIKELY TO BE ON TWITTER DURING THEIR COMMUTE
• 119% MORE LIKELY TO USE TWITTER DURING SCHOOL/WORK HOURS.
Charts from: http://goo.gl/8NeHoH
KEEP IT SHORT – UNDER 100
CHARACTERS FOR MORE ENGAGEMENT
COMPLETE YOUR PROFILE
PINNING FOLLOW INFLUENCERS
REPIN (CONTENT CURATION)
PIN ORIGINAL CONTENT (LINK TO YOUR WEBSITE)
MORE ENGAGEMENTS
SHARED BOARDS
CONTEST
DEVELOP & DISCUSS TOOLS TO EFFECTIVELY MANAGE THESE TOOLS
ON AN ONGOING BASIS
CREATING A SOCIAL MEDIA PLAN
HOW TO TURN ONLINE CONNECTIONS TO REAL CUSTOMERS
CREATE A RELATIONSHIP & IN-
PERSON AND ONLINE
EXCLUSIVE CONTENT TO FOLLOWERS• CONTESTS
• SCOOPS
• COUPONS
• PICTURES OF EVENTS
CONTACT
DIANA SILVEIRASLIDESHARE.NET/DEE987
NOVARELIBRARY.COM