Presented by Clair Cornish, Cassandra Tatone, Nicole Gabourie and Shefali Bahal

SlideShare

Background● Founded in October 2006

● Acquired by LinkedIn in May 2012 for $119 million

● World’s largest community for sharing presentations and professional content

● One of the internets top 150 visited sites

● Content covers a wide variety of subjects from business to health

Highlights● Allows users to upload content in the form of presentations

● Supports Youtube embedding, Open Office, MS Word and PDF

● Allows users to rate, share and comment on content

● Allows for hashtagging and SEO optimization

● Has online conferencing function

● Links directly with LinkedIn

Traffic● Among the top 150 most visited sites on the internet

● 58 million unique visitors a month

● 16 million registered users

● 3 billion slide views a month, which is 1,140 slides per second

Audience● 5 times the traffic from business owners than other social media sites like Instagram,

Facebook, Twitter and Youtube

● 52% are male

● 38% are 13-34

● 58% are 35+

● 59% have completed their college education

SWOT AnalysisSTRENGTHS

● You can create your own presentation● Easy to measure your reach using their analytics

tool● Can link with social media for further reach● Control your organization’s message ● A social way to engage with content● SEO optimization● Broadcasting through Zipcasts

OPPORTUNITIES● Work with existing social media connections

to create large slideshare campaign● Further develop the Haiku Deck to create

more sophisticated presentations● Try to engage with a younger audience

WEAKNESSES● Haiku Deck’s presentation tool is not sophisticated.● Not reaching a wide audience● Difficult to engage your audience● Do not have control of Zipcasts

THREATS● Issuu and Prezi are more widely known

How PR Professionals use SlideShare● To help the organization be social

● To think visually

● To convey more detailed information than a tweet or status update.

● To repurpose content

● For content marketing

● To embed on websites and share on all social media platforms

● To increase search engine optimization

Successful Example - Blackberryhttp://www.slideshare.net/BlackBerry/16-reviews-of-the-blackberry-passport-global-reviews-deck-final

Blackberry Slideshare

Blackberry Slideshare

Unsuccessful Example - Rogershttp://www.slideshare.net/Rogers/rogers-ecosystem-healthcare

Questions?