“The Switch has always been driven by customer demand and by anticipating what’s next in the broadcast industry”

Scott Beers, President and CEO of The Switch

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BusinessBusiness:

The Switch Difference:

The Switch is the only transmission provider to provide all three services of the transmission “food chain” with the added benefits of customer control, access to government and emergency services, and unlimited seamless local switching at a flat monthly rate.

The Switch has three product lines to meet our customer’s video transmission needs

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Business

Our

Customers:

The Switch provides connectivity to various Broadcast sub-industries, including:

•Broadcast and Cable Networks•Television and Radio Stations•Studio and Post Production Facilities•Foreign and Domestic New Bureaus•Wire Services•Government Agencies

•Transmission Service Providers•Production Companies•Arenas, Stadiums and Theaters•Universities, Museums, and Cultural Institutions

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Local Switching:

Before The Switch, television signals were routed like your grand parents telephone calls……in some places they still are!

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Local Switching with The Switch:

Direct customer controlled switching.

20122004-20111991-2003

Since 1991, The Switch has been embraced by the television marketplace for its technical innovation of direct customer controlled video switching. Today, The

Switch is the leading provider of customer controlled video transmission.

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The Switch’s revolutionary ICOD service was developed in direct response to requests from our customers. After embracing our first to market customer controlled local switching solution, The Switch’s clients asked for an immediate on-demand inter-city solution as well. Today ICOD connects 27 cities in three countries and supports the following video formats:

•3 Gbps Uncompressed 3G-SDI (1080P)•1.485 Gbps Uncompressed HD-SDI (720P, 1080I)•270 Mbps Uncompressed SD-SDI•JPEG SD, HD, 3G

Benefits of ICOD include:

•Available immediately “on-demand” or as a scheduled service•Ordered directly through the customer’s Switch Control Panel•No minimum booking window•No cancellation penalties – An industry first!•Low per minute pricing

ICOD:Inter-City On Demand

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reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.

The Switch Network:27 Total Cities

6 Legacy Cities

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Switch Intelligent Transport

•Schedules local switches and ICOD™

•On-demand or reserved

•New multifunctional interactive touch screen actively monitors all transmission services

•A new "pay only for what you use" policy, even on reservations!

•No cancellation penalty policy

Customer controlled broadcast transmission software developed by and exclusive to The Switch

Copyright © 2012 by Beers Enterprises, Incorporated. All rights reserved. The content of this presentation is the property of Beers Enterprises, Incorporated (“BEI”). Any reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.

Copyright © 2012 by Beers Enterprises, Incorporated. All rights reserved. The content of this presentation is the property of Beers Enterprises, Incorporated (“BEI”) . Any

reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.

Recognition:

The Switch™ was recently awarded Broadcast Engineering Magazine’s 2012 Excellence Award for Network Automation for .

Other nominees for the Network Automation award included:

•Comcast XFINITY 3D Network •Disney/ABC Television Group•Encompass Digital Media

•iN Demand•Viacom/MTV Networks•Voice of America

The winning facilities represent the highest quality in television, production and network technologyRead more: http://broadcastengineering.com/awards/excellence-award-winners/#ixzz1pmNNkQ7L

WINNER

Category:

Network

Automation

2012

Metro Video Fiber Circuit Offerings:AT&T and Verizon

The Result:“WIN/WIN”

Unlike our competitors, who pass on tariff pricing at a cost plus basis, The Switch actually discounts the tariff monthly service charges to the end Customer. While AT&T and Verizon receive slightly less margin per connection, this is offset by significantly higher volume and guaranteed revenue commitment from a single customer, The Switch. Everyone wins…the Customer, the Carrier & The Switch.

The Switch’s Metro Video Fiber Circuit offering was born out of necessity.

In 2008, The Switch set out to move the market to uncompressed High Definition for local connections, switching and ICOD. In order to create these solutions, The Switch convinced AT&T to create an HD local circuit offering. An agreement between AT&T and The Switch lead to a new 2009 product offering, retail tariff and custom offer for The Switch to allow us to bring the new AT&T service to market.

In less than a year The Switch structured a similar agreement with Verizon.

In just under three years, The Switch has provisioned nearly 1250 circuits and is one of the top customers of both AT&T and Verizon.

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Business

Our

Recent Projects:

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Inter-City On Demand (ICOD™) is the long haul fiber transmission service offering of The Switch™. ICOD is available between each of the 50 city locations of The Switch and is capable of transmitting in the following formats:

•3G Uncompressed*•Uncompressed HD•JPEG 2000•270 Mbps SDI

Benefits of ICOD include:

•Ability to transmit on-demand or by scheduling transmissions in advance•No minimum transmission time required•Customer Control•Ability to monitor activity through The Switch’s Account Activity System•Low per minute rates

*subject to local circuit availability

Bandwidth Per-minute Rates

Domestic SDI 270 Mbps $4

International SDI 270 Mbps $6

Domestic JPEG-2000 Compressed High Definition

$6

International JPEG-2000 Compressed High Definition

$8

Domestic Uncompressed High-Definition $10

International Uncompressed High-Definition $12

Domestic 3G Uncompressed $12

International 3G Uncompressed $14

RATE CARD

Rates as of May 2011© 2011 BEI intellectual property. All rights reserved.

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State-of-the-Art Network Operations Center

Featuring:•Snell & Wilcox Alchemist PH.C-HD Motion Compensated Standards Converters•HD/SD Up/Down Conversion•MPEG-2 and MPEG-4 IRD’s•SD Standards Conversion•Skyline Dataminer•Upgraded Call Center

Copyright © 2012 by Beers Enterprises, Incorporated. All rights reserved. The content of this presentation is the property of Beers Enterprises, Incorporated (“BEI”). Any reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.

Network Benefits to The Customer

Superiority •Versatility to send any digital signal•Flexibility to auto reroute across the diverse mesh network•Security of protected 1+1 signal routing

Flexibility •Customer Controlled•Available on-demand or by scheduling in advance•Transmission billed in one minute increments•No minimum bookings required

Streamlining Advantages •One stop shopping for local switching, local circuitry and long haul transmission•Clear and concise invoicing, online booking and activity reporting

Pricing Advantages •Industry leading pricing on both long-haul and local connections•Pay-per-minute and only for what you use with ICOD•Available on demand•No minimums/no cancelation fees•Circuits at below tariff•Fair application of telecomm taxes and surcharges•No cancellation charges

Connectivity to Others •27 Cities connected•230+ unique customers with over 1250 local circuits to share video

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