6th October 2016, Munich

Change, disruption and opportunity – finding the new edge Simon Best

Zinnov confluence

2

Moments of key evolution (selected / approximate)

Technology evolution and adoption cycles ever faster – speed of business is key ...

0 200 400 600 800 1.000 1.200

Mac

i-Pod

i-Phone

i-Pad

1.095

669

74

28

Example : Time to 1m sales

(days from market launch)

Sources: Internet open domain search, Apple press

Technology evolution

(duration between significant advances)

Computer

Telephone

TV

3

... speed of change, new enablers and eroding barriers to entry – disruptions can “come in” from many angles!

What can disruption look like? … or feel like!

4

But disruptions can be opportunities to grow business – illustrative example: Passive platform made digital

Adding data turns product to platform

– Shifting or extending value

– Opening new business models

5

Disruptive opportunity in the Aero, Defence and Space business (examples):

6

Turning established capabilities and new opportunities into new business by combining strengths, agility & business exploration ...

R&T

R&D New Biz

(Business accelerator)

Typically served markets

New applications

New Markets

Capabilities

Inn

ovatio

n

Mission:

• Take capabilities anywhere in the Division to

new markets not traditionally served

• Create significant profitable new business

for the Division within five years

Special environment:

• Customer & business focused

• Solution centric / fast prototype / early

customer engagement

• Partnering & co-creation

• Agile, timely, trusted micro-environment

• Budget & business KPI’s to cater for risk

7

... and it does work - business reality in the making: Work with known strengths, promote business agility & adventure & get results smartly

Biz exploration

team

Fast customer

demonstrators

(X-Works)

4D

Positioning

+ Smart

Energy

Situational

awareness

H2

New Business examples:

…

8

Let’s explore!

Thanks for listening