Ritz Carlton Dove Mountain Tucson September 25th - 28th 2013

A New Era Of Growth For The Health Club Industry

@bryankorourke

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#SIBEC2013

STARTING POINT OF AN AGE2

@bryankorourke

ERAfrom Latin aera

NO NEW MALLS IN 17 YEARS3

ERAA NEW

LOOKING THROUGH A NEW LENS 4

ERAA NEW

HISTORY TEACHES US5

@bryankorourke

THE ERA OF NEW IDEAS6

87%Fortune 500 Firms from 1955 vs. 2011

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79%Better To Have Been A Child When They Were Growing Up

HeartLand Monitor Poll 9.2013

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30%Children Are Obese In The US

Designed to Move Report 2012

10Perception

Accelerating Returns11

Law of

#NEWERA

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@PeterdiamandisAbundance

LEVERAGE THIS BRIGHT FUTURE13

@bryankorourke

ERAA NEW

OF GROWTH

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Globalism

EMBRACE TRENDS

Consumers

CHANGE

Technology

@bryankorourke #FutureofFitness

TECHNOLOGY OPPORTUNITYconflict with human touch is

not what many think

CLOUD COMPUTING 16

@bryankorourkeLow Cost, Powerful Tools and Platforms

#FUTUREOFFITNESS17

@bryankorourke

WEARABLES 18

@bryankorourke

35 Million US Adults Have Used Devices #InternetOfThings

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@bryankorourke

485,000,000Shipped Wearables By 2018 - 60% Health & Fitness

ABI Research 2013

@bryankorourke

EMBEDDED 20

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Virtual

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>1 Million Users

GAMIFICATION

MOBILE 23

@bryankorourke

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@bryankorourke

7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA

ABI Research 2013

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@bryankorourke

100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra

Many facilities still don’t have effective apps

ABI Research 2013

PAYMENT, CHECK-IN, ENGAGEMENT26

@bryankorourke

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“It’s about merging digital with the brick and mortar store.”

@chuckrunyon

COMPETING FOR THE FUTURE

NEW FORMS OF CARDIO & ENTERTAINMENT28

New Technologies

@bryankorourke

COLLABORATION & STANDARDS 29

FIT-C

GLOBALISM 30

@bryankorourke

URBAN / BRIC 31

@bryankorourke

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2016 World Population In Emerging Markets

88%@bryankorourke

Middle Class Doubles33

@bryankorourke

2,500,000,000 More In 15 Years

CONSUMERS 34

@bryankorourke

THE CONSUMER IS KING 35

@bryankorourke

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@bryankorourke

“Transforming Expectations

and Interactions With Everyone”

Consumer Transformation

Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less25%US Chameleon Consumer

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89% Price#1 Decision Factor

EXPERIENCE VS UTILITY 39

@bryankorourke

BIFURCATION

OMNI CHANNEL

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Functional & Group MICROGYMS

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GymBox

benkellydesign.comDESIGN - UX

PRESUMERS & CUSTOWNERS 42

@bryankorourkeParticipate in the funding, launch and growth of new products

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Using Devices To Maxmimize Every Moment

Mobile Moments

63% of females and 73% of males check at least every hour

@JJJRHbook@GARYVEE

Caring About Customers First Why Do You Love Your Mom ?CARING

A Cultural Shift Back From Where We Came : Small Town RulesSHIFT

Forget The OLD Rules

Erase Lines In The SandBOUNDARIES

Some “Smart” People Dismiss It

What’s The ROI ?

Visitors -> Friends Friends -> BuyersBuyers -> Advocates

RELATIONSHIPS

CREATE an AWESOME CUSTOMER FOCUSED CULTURE

CARINGC U L T U R E

LEADERS NEED TO BE AN EXAMPLE LEADERSHIP

Chuck Runyon

TRANSPARENCY

Great Experiences Know Your Customers & Connect

SHOCK & AWE

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Globalism

EMBRACE TRENDS

Consumers

CHANGE

Technology

IN THE NEW ERA53

@bryankorourke

S CURVE- REINVENTION & FRAGMENTATION

54@bryankorourke

New Era : Micro GymLow Cost

Pop UpDigital

WellnessMind Body

THE NEW ERA

CHANGE DRIVING

GROWTH & OPPORTUNITY

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Virtual

Nutritional Motivational

Wellness

NEW ERA

EVOLVING NEEDS 56

@bryankorourke

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“Sick Care” Is Broken

NEW MARKETS

WE CAN CREATE THIS FUTURE58

@bryankorourke

ERAA NEW

OF GROWTH

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“The best way to predict the futureis to create it “ - Peter Drucker

Ritz Carlton Dove Mountain Tucson September 25th - 28th 201360

@bryankorourke #SIBEC2013

A New Era Of Growth