shoppers stop group 6

8/19/2019 Shoppers Stop Group 6

http://slidepdf.com/reader/full/shoppers-stop-group-6 1/18

oppersStop

Arnab (M

Chinthu (M

Pankaj (M

Pravin (M

Shruti (M

Shubhan

Su"eet (M

$e%ant (M



Index

1.0 Introduction and Overview:

2.0 Problem statement:3.0 Study 1: Retail Market nalysis

3.1 !ouse"old consum#tion

3.2 S"are o$ or%ani&ed retail

3.3 S'P

(.0 Survey Results

(.1 vailability o$ selection c"oices

(.2 )sa%e o$ cou#ons by customers

(.3 Perce#tion about com#etitiveness in #rices

(.( Return Policy

*.0 +ontributions:

,.0 Im#lications:

-.0+onclusion



!/)'RS ureka 'owerst" loor 4 5in% Minds#ace

6ink Road

Mumbai Ma"aras"tra7(000,(

I8/)S'R9 Retail

'9P Public +om#any

S'')S O#eratin%

+OMP89 SI -000 em#loyees

8)M4RS O S'ORS (

2011 R;8)S Rs. (3.2 crore

8' PROI' Rs. 11.= crore

'O'6 R'I6 R 3.3 million s>. $t.

O)8// 11

SHOPPER STOP: AN OVERVIEW



Problem Statement

'o conduct a com#re"ensive researc" into t"e %lobal retaillandsca#e $ocusin% on:

• nalysis o$ Retail Market

• '"reat and?or o##ortunities $or S"o##er@s Sto# $romt"ese disru#tions

'o $ocus on:• a. 4R8/ /;6OPM8'

• b. !)M8 RSO)R+S

• c. /ISR)P'IO8

• d. /IAI'6



The Retail Market



Segmentation Targeting and Positio



Aailabilit! o" sele#tion #hoi#es

11B

**B

2=B

=B

;ery broad Moderately broad Sli%"tly broad 8ot at all broad



$sage o" %o&'ons b! %&stomers

1 2 3 ( *0

*

10

1*

20

2*

30

1 - extremely often

2 – somewhat often

3 - neither satisfied nor dissatisfied

4 – once in a while

5 - Not at all often



Per#e'tion abo&t #om'etitieness in

=B

1,B

2,B

2*B

2,B

Sales

very dissatisCed somew"at dissatisCed neutral

somew"at satisCed very satisCed



Ret&rn Poli#! o" the Store

Dtremely $air ;ery air Moderately $air0

*

10

1*

20

2*

30

3*

(0



(ikeliness o" #&stomer re#ommending it to

1 2 3 ( *0

*

10

1*

20

2*

30

3*

(0

1 7 eDtremely likely2 E somew"at likely3 7 neit"er satisCed nor dissa( E once in a w"ile* 7 8ot at all likely



SWOT Anal!sis

Strengths

• $ariet'

• ane

• ran%s

Weaknesses

• *ih pri+e%

• ,ess s+he"es

• ,ess %is+ounts

Opportunities

• ran% Aareness

• .outh/s Choi+e

• uait'

Threats

• 2overn"ent poi+ies

• -retaiers



Seri#e Triangle

•4roaden t"e Inte%rated Marketin% 8etwork•

Increase volume advertisements on online c"annels•Pus" $or clarity in loyalty #ro%rams and make cas"cou#ons available•Promotional sc"emes in t"e $orm o$ s"o##in% ba%s be %iven•In store radio• '"ink Areen +am#ai%n s"ould be linked wit" discoucou#ons



) #onsiderations in b&ilding a Retail *r

• * 6 . A8 * ,6 $: . S(S); Is t"euni>ue about your storeFsG t"at causes t"e #ublic to remember you in a mi%"t not a bad idea to make a list o$ w"at you t"ink makes you uni>ue customer survey to validate t"ose #erce#tions.

• * A . CSMS; /o you know t"e avera%e #roCle o$ yocustomersH 5"y do t"ey s"o# in your storeFsGH !ow can you be sure yot"e ri%"t merc"andise i$ you don@t understand and know your tar%et cust

• :S . MSSA2 C8S:S8; '"ere are many ways to messa%e y

can do #rint advertisin% television e7marketin% social7cause marketin%marketin% to name but a $ew.

• 6S . :C<-A86-MA S *A$ A C8S:S8 A86C8:C AMSP*; Is t"e store desi%ned and merc"andised wit"customer #roCle in mindH Peo#le s#end money in #laces w"ere t"ey $eecom$ortable.

• 6S . S: 6,:$ A MSSA2 *A :S C8S:S8 S :MA2; Success$ul brandin% demands consistency t"rou%"out t



%ontrib&tion

• Reduced +ost in o#eration

• +ost eective bud%etin% in revam#in%

• 'rainin% em#loyees to en"ance service delivery

Im'li#ation

•

)sin% tec"nolo%y to boost sales and +RM• +reate an end to end service delivery system

• n"ancin% customer eD#erience and servicesca



%on#l&sion

• +om#any s"ould $ocus on eD#andin% its $oot#rint in t"e urban ma#rimarily 'ier 1 and 'ier 2 cities

• '"ere is an ur%ent need to bolster t"e e7commerce se%ment andbecome a maJor $as"ion and accessories retailer on t"e lines o$ Kaand Myntra

• '"ere is an immediate need to broaden t"e Inte%rated Marketin%8etwork and increase volume advertisements on online c"annels

• '"e already establis"ed L'"ink Areen +am#ai%n@ s"ould %ain moremilea%e and be linked wit" discount cou#ons and ta# t"e urban ni

customers demand o$ bein% eco7$riendly• '"e com#any s"ould #romote "i%" >uality low cost brands to bols

its customer base and volume sales

• )ni>ue innovations suc" as brin%in% $ood counters and kids #lay ainside its store will attract t"e newer demo%ra#"ics suc" as /I8sF/ouble Income 8o idsG and /ISs F/ouble Income Sin%le idG

• nsure t"at servicesca#e is ins#irin% and classy at t"e same time



'"ank 9ou

shoppers stop group 6

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