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Shoppers Stop: Introduction

The foundation of Shoppers' Stop was laid on

October 27, 1991 by the K. Raheja group ofcompanies

28 retail outlets across the country and is planning tospread its wings with futuristic expansion plans to

meet the challenges of the retail industry

With a Gross Retail Turnover of Rs. 8996 million,

Shopper's Stop has become the highest benchmarkfor the Indian Retail Industry.

Has progressed from a single brand shop to a Fashion

& Lifestyle store for the families.

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Positioning

EARLIER

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Re-Positioning

NOW

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Re-Positioning

On April 24, 2008, one of India's oldest retail chainsShopper's Stop Ltd unveiled its new logo as a part ofits re-branding strategy.

In a bid to reposition itself as a 'bridge to luxury'

store as opposed to its earlier image of a premiumretailer

Commenting on the change, B.S. Nagesh, CustomerCare Associate and Managing Director, Shopper'sStop, said, "Change is essential. Our consumers arechanging, their preferences are constantly evolving.

They are getting younger. Shopper's Stop came upwith several initiatives - it planned to increase perstore area from around 40,000-45,000 sq. feet to75,000-85,000 sq. feet.

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Categories

Apparels

Home dcor

Accessories

Footwear

Furnishing

Home appliances

Child care products

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Shoppers Stop retails merchandiseunder its own labels

1. STOP

2.Kashish

3.LIFE

4.Vettorio

Fratini

5.Elliza Donatein

6.Acropolis

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Shoppers Stop: Product

Men Appa

rel Indian Terrain

Allen Solley

Dockers

Stop

Zodiac

Park Avenue

Van Heusen

Mario Zegoti

Arrow

Austin Reed

(London)

Louis Philippe

Giovani Vettorio Fratini

Wills Lifestyle

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Shoppers Stop: Product

Women wea

r Ishvarah

Stop

Mix n Match

Haute Curry

Kashish

Sanaa

Biba

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Shoppers Stop: ProductC

hildren wea

r Gini N Joni

Barbie

Zapp

Ruff

Lilliput

Kanz

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Private labels are highly profitable. The profits

earned from them are almost double than

those from third-party brands.

Salil NairCOO

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Shoppers Stop: Promotion

Denim festival

First Citizen Card

Surprise Sale

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Promotion of in-house brands

Movies

Low Pricing Positioning

Offers

Display Window

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Shoppers Stop: New Print Ad

License for merchandising

ZOOZOO the brand mascot

FOR Vodafone INDIA

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Print Advertisement

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Manufacturing

Mass Produce

Hiring of fashion designers on contractual

basis

stringent process

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Private labels

yes

87%

no

13%

Awareness

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ConsumerPreference ratios

quality

40%

price

13%

design

33%

packaging

7%

service

7%

ratio

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