shoot2share - saa destination guides
TRANSCRIPT
WTM London 2015 Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing decisions – 65% when they are thinking about taking a trip, 67% when choosing a destination, 67% when looking for ideas for activities, 63% when deciding on accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about what companies to book with and find it hard to differentiate between them.
First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.
Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!
Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
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Destination Guides with Shoot2ShareSouth African Airways would like promote various destinations by creating video destination guides and review of all aspects of the trip & the destination. Selected travel agents, travel bloggers, journalists, experienced travellers and even SAA staff would use Shoot2Share to film and share these videos. SAA would develop a huge library of travel reviews, travel tips and travel guides which can be shared via various digital and social media platforms and become the go-to resource for this type of content.
Step 1: We create storyboards and shot lists and load this into the app. Step 2: Everyone downloads the app. Step 3: They select the relevant storyboard, follow the shot list & start filming. Step 4: Videos are automatically uploaded to SAA’s YouTube Channel
As an example, here’s how a travel blogger would do a hotel review……….
GETTING STARTED
• Download the free app
• Launch the app
• You’re ready to go…..
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What do want to film?
Hotel Review
Restaurant Review
Tour Review
Wine Estate Review
Experience Review
Show Review
VIDEO REVIEW
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record When you’re ready, touch ‘Record’ to start
IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
SHOT #02 - after saving shot #01
Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.
COMPLETE THE SHOT LISTSHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05 The view……How about the view, is it any good?
SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08 Conclusion…….Happy or crappy? Share your thoughts about the hotel. What was the service like? Would you recommend it?
AUTOMATED EDIT & ENCODING PROCESS
IntroductionLobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
Hotel Review
LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to unlock the channel
• Videos can also be made private and only be made public after being approved
HOTEL REVIEW
OTHER TRAVEL REVIEWS & VIDEOS• Guest House Reviews • Restaurant Reviews • Street Food Reviews • Backpackers Reviews • Travel Research & Surveys • Travel Product Reviews • Travel Technology • Local Recipes • Wine & Food Pairing • Entertainment Reviews • Daily Travel Diary • Airport Review • Airline Food Review
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• Video Blogs • Travel Exercises • Packing Tips • Foreign Exchange Tips • Travel Budgeting • Tour Reviews • Hiking Trails • Travel Safety • How to…… • AirBnB Reviews • Fashion Tips • 4x4 Trails • Live Like a Local
• Getting a VISA for….. • Cruising Reviews • Train Trips • Shopping Tips • The Beer Hunter • Burgers & Blends • Best for Sushi • Road Trips • Hidden Gems • Best Coffee Shops • Travel Careers • Spa Reviews • & many, many more……
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: 082 458 3356 Email: [email protected]
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