Sponsorship Deck

There are events for women and bloggers...

...and there are industry events for agencies and brands

Then there is the ShesConnected Conference

ShesConnected is the ONLY one that brings them all together in a unique and interactive forum

The only conference of its kind

WHERE

Sheraton Center Toronto Hotel

123 Queen Street West, Toronto, ON M5H 2M9

WHEN

Thursday September 29, 2011

1:00pm-6:00pm: Sessions, 7:00pm-10:00pm: Networking Event

Friday September 30, 2011

9:00am–5:00pm: Sessions, 7:00pm–10:00pm: Networking Event

We’re unique.

Here’s why.

While there are conferences that cater specifically to top digital

women and bloggers, and others that cater specifically to brands and

agencies, ShesConnected is the ONLY one that brings them all

together in a unique and interactive forum.

It’s the only conference with a mission of finding better ways for brands and top

digital women to work together in order to socially amplify sponsor messaging

while building great relationships with the women who make this possible.

1. CONNECTING LEADERS: We connect top digital women with brands

• The ShesConnected conference is different than the typical blogger conferences. Women

attending this event are hand picked based on their social reach, power of voice, and

influence. The result is high quality attendees!

• 200 influential women selected attend for FREE as our VIP guests.

2. TOP QUALITY: It’s the only conference where women apply to attend and are selected based on their digital influence

• Sponsors can have input into selection criteria (eg.

age and other demographics)

• Brand Sponsorships are available giving brands the

ability to network personally with the 200 digital

influencers and put product information in their

hands.

• 1 = 1000! If you connect with 1 influential digital woman at our conference she has the ability to

connect your brand with thousands of other women. Selected conference attendees are among

the top digitally connected women in Canada. They are active across all major social networks

and have established relationships with other influential women.

• Typical profile of digital women selected to attend:

– Online everyday connecting with other like-minded women

– 500 Facebook friends

– Belong to 10 fan pages/groups

– Tweet everyday and have a following of 1,000

– Active on their blog with large following

3. HUGE REACH: ShesConnected Conference attendees are influential digital women, they’re connected

• Here’s what we do for leading brands today:

– Community management, twitter parties, blogger panels, influencer outreach

programs.

• We socially amplify everything you already do.

OUR SOCIAL NETWORK

www.shesconnected.com

OUR CONSULTING FOR AGENCIES &

BRANDS

www.shesconnectedmultimedia.com

OUR CEO

Actively involved in

digital since 1995

4. EXCEPTIONAL EXPERTISE: ShesConnected owns and operates its own social network (shesconnected.com). That means more reach, experience and expertise.

• There will be 400 attendees made up of 200 selected influential digital women plus 200 brand and agency representatives.

• Agenda sessions and conference highlights include:

– Understanding how to work with digitally connected women: Approaches to maximize your relationships for social reach and benefit

– Proper disclosure policies: Ensuring that you’re following best practices online to protect your brand

– The best way to execute product posts and giveaways: Tips and tricks that digital women and brands can benefit from

– Great interactive sessions with Brands & Women: A chance to get your product information in front of connected digital women

– Lots of networking: Building relationships that will move past the conference

– Product display in exhibition area: Get products into the women’s hands

– Live tweeting and promotions: Your brand message will be included

– Foursquare promotions: Drive traffic to your booth

5. INTERACTIVE SESSIONS: Conference will be filled with opportunities to build the foundation of great relationships with digital women

• ShesConnected Conference will deliver four months of digital

outreach and face-to-face content to include

– Pre, during and post-conference Twitter Parties

– Facebook Fan Page activation

– Twitter conversations

– Pre, during and post-conference blog posts

• Your brand messages will be inserted into the ShesConnected

Conference marketing (i.e. Social Conversational Calendar) from

July to October

• You will increase your social footprint by connecting with influential

digital women

6. LOTS OF BUZZ: Our ongoing social conversation calendar extends beyond event days into a four-month program of discussion and engagement about your brand messages

Unlike any other conference you’ll attend! This conference is designed to give you hands-on experience and exposure with Canada’s Top Digitally Connected Women. In an intimate setting, your Brand will:

• Identify and develop relationships with influential digitally connected women-- they want to build relationships with your brand

• Persuade digitally connected women to talk about your Brand-- learn how you can reach these women

• Influence firsthand what these digital influencers think about your brand

• Know how Twitter, Facebook, and other social networks fit into the mix-- the right mix will extend and amplify your reach

• Understand how the world of digitally connected women is changing-- learning how these women communicate will help your Brand – ask them questions, get feedback, vet your ideas

7. HANDS-ON EXPERIENCE: Leverage the conference and get real-time, face-to-face feedback

Here’s what some of the digital women had to say about last year’s event

• "ShesConnected conference was a great opportunity to talk with brands. It offered me a

chance to begin to understand what brands need and help brands understand what bloggers

need and want."

• "It was a unique opportunity to connect with brands and other bloggers in a small, intimate,

informative and collaborative environment."

• "It was a real meeting of the minds. From the keynote speaker, panels and the round table

discussions, it was a chance to share and exchange opinions, thoughts, perspective and know

how."

• “I learned so much about what brands are looking for but I also learned more about what I was

looking for. ShesConnected conference allowed me to gain a greater understanding of what I

hope to accomplish through blogging."

2010 Sponsors

Conference Sponsorship Packages

Sponsorship Packages DETAILS

TITLE

1 Only

GOLD

3 only

SILVER

5 only

BRONZE

10 only

PRE-CONFERENCE MARKETING

Exclusivity: no competing companies offered sponsorship

Brand Logo on all conference material, conference website

Brand logo on ShesConnected.com

Logo placement in pre-event marketing materials

Logo on facebook fan page, and conference twitter account

Full Page & Video about brand on Conference website

Video about brand on social network, www.ShesConnected.com

Pre-conference brand email message to attendees

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

COMMUNITY OUTREACH PRE AND POST CONFERENCE

Lead sponsor in Conference Twitter Parties in July, August, September and October

Participate in Conference Twitter Parties in July, August, September and October

Brand Tab on ShesConnected Facebook Fan Page

Special dinner event with 20 digital women attending the conference

X

X

X

X

X

X

X

X

MEDIA

Included in press release

Quote in press release

Full Page Ad in Program Guide Produced by Marketing Magazine (Value: $6650)

1/3 Page Ad in Program Guide Produced by Marketing Magazine (Value: $3850)

1/4 Page ad in Program Guide Produced by Marketing Magazine (Value: $3275)

Ad Space In Program Guide Produced by Marketing Magazine (sponsors get 50% off)

X

X

X

$

X

X

$

X

$

$

DETAILS TITLE

1 Only

GOLD

3 only

SILVER

5 only

BRONZE

10 only

CONFERENCE BENEFITS

Special Breakout sessions with the Digital women 1st day of event – in

private rooms – more than a focus group!

Speaking Opportunity

Premium Seating at Conference Tables

Logo on Conference Tote Bag

Product placement in Conference Tote Bag

Branded Foursquare Message upon check in

Brand hashtag promoted during conference

Placement on all conference signage, brand passport guide

Exhibitor

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

CONFERENCE PASSES

Brand Conferences Passes

Discount on additional passes

10

X

6

X

4

X

2

X

POST CONFERENCE BENEFITS

Attendee directory

Lead sponsor in post conference twitter party

Premium logo placement in post event email campaigns

X

X

X

X

X

X

X

**CUSTOM PACKAGES AVAILABLE

Sponsorship Packages

About Us

We have real social networking experience • We built our own social network in 2007– just for women. We own and operate

ShesConnected.com, giving us access to socially connected women. Our Blogger

directory and database gives us access to engaged, digital women.

www.shesconnected.com Member Directory Blog Directory

We know digital women • Watch for our new report out in September 2011!

We’re currently executing a large consumer research

study that focuses on Social Media usage…stay

tuned.

• Our first published research report of 2009, The

Power of Social Media & Women, focused on the

attitudes and behaviours of women using social

media. Download your free copy today

(http://shesconnectedmultimedia.com/download_rese

arch.php)

• Our research study was profiled in MarketingProfs,

eMarketer, Marketing Charts, and many other

publications

How we help leading brands build and grow their communities online We do things your agency currently doesn’t do – AND YES we already work with

agencies

• Community strategy and ideation, covering content and communications planning

• Identification and introduction to online communities and influencers that matter most

to your Brand, industry, or issue

• Drive community activation and engagement

• Community moderation: knowing how to keep communities engaged with and

without marketing programs

• Help clients develop organizational models, business processes, and best practices

for ongoing community engagement

• Measurement and reporting

Become a Sponsor today!

DONNA MARIE ANTONIADIS

CEO & Co-founder

donna.marie@shesconnected.com

416-730-5670 ext. 2213

www.shesconnectedmultimedia.com

www.shesconnected.com www.shesconnectedconference.com