sessions tu-automotive detroit · test track site visit to the american center for mobility 10:00am...

Test Track Site Visit To The American CenterFor Mobility

10:00am - 2:00pmSITE VISIT

The TU-Automotive Detroit site visit gives you theunique opportunity to see ACM's real-world testenvironment, one of the largest in the state ofMichigan. ACM is a testing and product developmentfacility for future mobility, which features some of themost challenging environments in the countryincluding:

• 2.5-mile highway loop• Two triple overpasses (including a public roadway)• Feature unique only to ACM• 6 x 6 lane interchange• Boulevard, with signalized intersections• 1.5-mile urban arterial road and User-Defined Area

(UDA)

The tour will also provide an overview of the technicalcapabilities offered to testers.

This site visit is exclusively available as part ofUltimate and Networking Passes and includes returntransportation to ACM from the TU-Detroit conferencevenue.

VIP FILM SCREENING: FRAMING JOHNDELOREAN - BY INVITATION ONLY

4:30pm - 6:30pmVIP FILM SCREENING

360 Degree Communications (360) is excited toannounce the upcoming release of FRAMING JOHNDELOREAN, a must-see for every car enthusiast!

Money, power, politics, drugs, scandal, and fast cars.The incredible story of John DeLorean is the stuff of aHollywood screenwriter’s dreams. But who was thereal John DeLorean? To some, he was a renegadevisionary who revolutionized the automobile industry.To others, he was the ultimate con man. For the firsttime, Framing John DeLorean recounts theextraordinary life and legend of the controversialautomaker, tracing his meteoric rise through the ranksof General Motors, his obsessive quest to build asports car that would conquer the world, and hisshocking fall from grace on charges of cocainetrafficking. Interweaving a treasure trove of archivalfootage with dramatic vignettes starring Alec Baldwin,Framing John DeLorean is a gripping look at a manwho gambled everything in his pursuit of the AmericanDream.

Socials: @FramingDeLorean/#FramingJohnDelorean

TU-Automotive Awards & Kick Off Party

6:30pm - 7:30pmTU-Automotive Awards

A fun and informal setting to network with theinnovators of the industry.

The TU-Automotive Awards are the most prestigiousand anticipated awards in the connected car industry.Celebrate the talent across automotive technology theday before TU-Automotive Detroit.

You can add this on to your conference & exhibitionticket when you register.

Participants

Dominique Bonte - Vice President & Practice Director,ABI Research

Alex Oyler - Head of Car IT, SBD Automotive

Susan Beardslee - Senior Analyst, ABI Research

Alexandra Heckler - Senior Associate, Booz AllenHamilton

Frederic Bruneteau - Managing Director, PTOLEMUSConsulting Group

Lukas Neckermann - Chief Strategist, SPLYT

Mark Boyadjis - Global Technology Lead | AutomotiveAdvisory Services, IHS Markit

Bryan Reimer - Research Scientist, MIT

Sam Lauzon - Automotive Cybersecurity SoftwareDeveloper, UMTRI

Scott McCormick - President, CVTA

Stéphane Barbier - Chief Development Officer,TRANSPOLIS

Chris Wenneman - Director Alexa Automotive, AmazonInc.

Faye Francy - Executive Director, Auto-ISAC

Mark Fitzgerald - Director - CASE Consulting, Frost &Sullivan

Paul Myles - Editor, TU-Automotive

Registration & Welcome Drinks (Cocktails &Canapes)

7:30pm - 8:45pm

Awards Presentation

8:45pm - 9:15pm

Reception & Networking

9:15pm - 10:00pm

Awards Presentation

10:00pm - 10:30pm

Reception & Networking

10:30pm - 12:30am

Carriages

12:30am - 12:35am

SESSIONSDAY 0: SEMINAR & AWARDS - 04/06/2019

TU-Automotive DetroitJune 4-6, 2019

Suburban Collection ShowplaceNovi

+44 (0)20 7551 9828 automotive.knect365.com/tu-auto-detroit/ [email protected]

TIME SITE VISIT TU-AUTOMOTIVE AWARDS VIP FILM SCREENING

10:00AM 10:00am - Test Track Site Visit To TheAmerican Center For Mobility

9:00AM

8:00AM

7:00AM

6:00AM

5:00AM

4:00AM

3:00AM

2:00AM

1:00AM

12:00AM 12:30am - Carriages 12:30am - Carriages 12:30am - Carriages

SCHEDULEDAY 0: SEMINAR & AWARDS - 04/06/2019




Morning Registration & Coffee

7:30am - 8:30am

Welcome from TU-Automotive

8:30am - 8:35amHEADLINES - Crystal & Onyx

Participants

Carolyn Dawson - Managing Director, TMT, InformaTech

Chairperson's Welcome


Participants


Revolving Analysts: The Ultimate C.A.S.E.Study


Five leading analysts covering connectivity, mobility,cybersecurity and electrification take the stage for7-minutes each in a fast-paced session revealinglatest market trends, forecasts and opportunities forOEMs and automotive service providers.

Participants

Roger Lanctot - Director, Automotive ConnectedMobility, Strategy Analytics

Denis Cosgrove - Principal Commercial Solutions,Booz Allen Hamilton


Viktor Irle - Founder, EV Volumes

Governmental Keynote Address: USMCA:Prioritizing the Auto Industry


Participants

Patrick Wilson - Director, Office of Business Liaison,United States Department of Commerce

Evolve or Die: Understanding the Next Stagefor Mobility


Today municipalities and corporations demandmobility solutions that incorporate all their transitmodes – not just specific manufacturers or specificvehicle types. How can your organization evolve tosupport this demand? In this session you’ll learn:

• How to leverage open APIs and multi-OEM mobilityplatforms

• How to support multi-modal transportation and therapidly growing demand for last mile e-mobility

• How to map out partnerships that bring yourservices to new customer segments and uncovernew use cases for autonomous vehicles

Participants

Rich Strader - Vice President, Mobility Platform andProducts, Ford Motor Company

Interviewer:: Gavin Sherry - CEO, Autonomic

Future Gazing – Setting the Agenda for DigitalAutomotive Services


Find out what WirelessCar’s connected services cando to digitize cars, enable seamless business flow aswell as smart, fast and relevant B2C services lookingforward.

Participants

Speaker: Martin Rosell - Managing Director,WirelessCar

Transporting Your Living Room to the Car


The future in-car customer experiences need to befully customizable, able to integrate intelligent servicesand content with any consumer’s personal digitallifestyle and be a holistic part of a multi-model mobile-as-a-service experience. We need a shared vision, andan open platform for collaboration that allowspassengers to access their preferred entertainmentoptions in one place, transporting your living room tothe car. This enables automakers to make the ridingexperience more natural and intuitive, while providing apersonalized customer experience that connectscustomers with their automotive brand.

Participants

Vildan Hasenbegovic - Director, Luxoft

Networking and Coffee Break

10:55am - 11:40am


11:40am - 11:45amDATA & CONNECTED SERVICES

Participants


Chairperson’s Welcome

11:40am - 11:45amUX & CONNECTED SERVICES

Participants

Chris Schreiner - Director of Syndicated Research,Strategy Analytics


11:40am - 11:45amTECH ROADMAP TO AUTONOMOUS MOBILITY

Participants

Richard Wallace - Former Vice President,Transportation Systems Analysis, Center forAutomotive Research


11:40am - 11:45amMOBILITY UNLOCKED

Participants

Liz Kerton - President, Autotech Council

SESSIONSDAY 1: CONFERENCE - 05/06/2019




Acxiom Workshop: 10:55 - 11:55 - DataCollection, Unification, Monetization

11:40am - 11:45amWORKSHOPS - BY RSVP ONLY

Acxiom’s 50 years of experience across the sameconverging industries in automotive show the nextevolution of the created customer lifecycle and willallow you to provide services and personalizedexperiences through which data and its monetizationcan be created, leveraged, and implemented throughfull enhanced views of the customer or information.

The foundation and ability to create a corporate dataasset through monetization must start with Identityresolution of the data. OEMs, Telematics, AutomotiveTechnology suppliers and companies need to createconnected views across offline and onlineenvironments while mapping their respectiveautomotive journey.

Identity stitching at the raw data layer, allows theopportunity to link customer touch points from anOEM and/or tier 2 & 3 while providing the basis to beable to share your data and analyze it in a legallysecure safe-haven. The eventual ability is to create acorporate data monetized asset.

Many automotive companies, media, endemic sites,and vehicle technology companies are creating theirviews of information and attribution toward their shareof multiple customer experiences.

Acxiom’s Automotive Practice is providing SelectRequested Audiences an overview and solutions ofwhat both Automotive and Telematics OEMs,Suppliers, and Partnerships must know to be able todevelop and incorporate into your businesses.

To attend please RSVP to Esha Wolf [email protected]

SiriusXM Connected Vehicle Services previewsthe move from Telematics 1.0 to Mobility 2.0

11:45am - 12:10pmDATA & CONNECTED SERVICES

The transition is characterized by highly personalized,consumer centric services that augment benefits forautomakers and enhances the brand experience basedon safety and convenience for their customers.

• The vehicle to becomes the mobility hub whilegenerating continuous magic moments andrevolutionizing the consumer’s daily life

• The road to a better, safer in vehicle experience -from Entertainment to eCommerce

• Data, Privacy and Personalization

Participants

Mitch Dornich - Vice President Product, SiriusXM

The Future of Automotive UX

11:45am - 12:10pmUX & CONNECTED SERVICES

• Consumer expectations and technologyadvancements are driving automakers toincorporate third-party apps and services into theconnected car at an accelerated pace.

• We will present a new approach to leveragingpartnerships, ecosystems such as Android, andlocation-based, voice-based, and other connectedservices.

• Designers have the opportunity of a lifetime to takethe lead in defining the future automotive UX, andthe time is now.

Participants

Derek Sellin - Vice President, Rightware

V2X and GNSS High Precision for theAutomated Driving Experience

11:45am - 12:10pmTECH ROADMAP TO AUTONOMOUS MOBILITY

• Discover how V2X and high precision GNSS arecollaborating to build a more coherent system formapping and localisation

• Learn the technical requirements required forheightened accuracy in urban environments

• Review the importance of safety and high-integrityGNSS in automated driving

Participants

Speaker: Suresh Ram - President, u-blox Americas

Endpoint and Network Security – Like Love andMarriage, You Can’t Have One Without TheOther

11:45am - 12:10pmMOBILITY UNLOCKED

• The connected transport market knows they needto bring together multiple security technologies toprotect vehicles, devices, services within thevehicles, etc. However, most aren’t sure how to dothat or where to start.

• This session will highlight the value of a multi-layered security strategy and the importance ofbringing both endpoint and network securitytogether.

• What are the steps that need to be taken to mergethese valuable technologies?

• What should you look for when evaluating securitytechnologies to ensure you will implement a multi-layered approach to security?

• Strategies to implement a building-block approachto multi-layered security will be discussed

Participants

Niels Haverkorn - General Manager, ConnectedTransport, Irdeto

Wejo Workshop: 1:15 - 2:15 - Exploration of thefuture and the present of connected vehiclesand mobility


The workshop will follow this agenda (an updatedagenda with process notes will be provided at theevent):

• Introduction to scenarios (2040)• Uncertainties facing the market (brainstorming)• Current issues including opportunities and threats

to the market.






mailto:[email protected]


Stratio Automotive Workshop: 1:45 - 2:30 -"How Deep Learning is Allowing Stratio toAutomate Anomaly Detection"


How Deep Learning is Allowing Stratio to AutomateAnomaly Detection

Automotive manufacturers are collecting and storingvery large amounts of data. Nevertheless, only a smallfraction is actually being used. As a result, a very largenumber of hard to find anomalies and complex issuesremain unsolved. Stratio’s approach uses MachineLearning to automate anomaly detection, leveraging100% of the data to find issues and potential rootcauses. This session explores an example using deeplearning to detect issues invisible to the naked eye andintroduces Stratio’s vision for a zero-downtime future."


Mojio Workshop: 3:55 - 4:55 - How to Build,Launch and Scale Connected Services ThatStick

11:55am - 12:00pmWORKSHOPS - BY RSVP ONLY

What separates winning connected car services fromthe pack? How is your service performing today? Whatare your customers saying? Is your strategy paying offin terms of revenue and brand impact?

While automakers have excelled at building incredibledriving experiences and advancing the technology thatmakes our vehicles safer and more efficient, many ofthe connected services available today are missing themark. The opportunity for improvement is both nearand clear.

We will share key learnings from the nearly 1,000,000subscribers using Mojio’s connected car solutions thathave been deployed via brands like Deutsche Telekomand T-Mobile. Featuring exclusive new consumerinsights from Matt Arcaro, Research Manager for nextgeneration automotive and mobility at IDC, thisworkshop will focus on the technology, use cases, andtrends powering the next generation of connected carservices.

Workshop attendees can expect to walk away withtangible, strategic inputs to accelerate new andexisting connected vehicle services.


Making Connected Vehicle Data Work inInsurance: Key Insights from our 100B-MileJourney

12:10pm - 12:35pmDATA & CONNECTED SERVICES

Specific challenges and learnings from completingmultiple OEM and insurer integrations across severalproducts. Discussion and case studies include:

• How insurers may leverage connected vehicle data• How to operationalize connected car data to

support Insurance products◦ Using AI for real-time quality analysis of large-

scale telemetry datasets◦ Building transparency, consumer trust, and

engagement through consent management• Using patterns and insights from this one-of-kind

dataset to evolve insurance products such asdriving score

Participants

Saurabh Khemka - Senior Vice President and GeneralManager, IoT/Telematics, Verisk

UX, AI and the Next Generation Assistants

12:10pm - 12:35pmUX & CONNECTED SERVICES

• Understanding the Human element - evaluating theuser experience with next generation assistants

• How far beyond voice should we be going?

• How can we create more humanized in-carinteractions?

Participants

Nada Jiddou - Director, Consumer Platforms &Products, Ford Smart Mobility

Miro Remecky - Chief Commercial Officer, Sygic

Dan Roarty - COO, Arrive

Moderator:: Chris Schreiner - Director of SyndicatedResearch, Strategy Analytics

A Scenario-Based Approach for Verification,Validation and Homologation of HighlyAutomated Vehicles

12:10pm - 12:35pmTECH ROADMAP TO AUTONOMOUS MOBILITY

There is common agreement that validation of SAELevel 4 and 5 (highly automated vehicles) systemsbased on miles driven is neither feasible noreconomical. Moreover, testing on public roads hassevere limitations and hazards. A comprehensivescenario-based verification and validationmethodology is needed in order to ensure safety in theentire operational design domain. We will present acomplete and systematic approach to generateoperational scenarios, create the relevant test casesand execute testing and homologation of automateddriving functions in combined virtual and real roadenvironments.

• A comprehensive scenario-based verification &validation framework to ensure safety ofautonomous vehicles

• A holistic approach from virtual (model based) toroad testing

• Correlation of virtual and real world to ensurereliable test results

• Legislative and homologation considerations forautonomous vehicles

Participants

Vivek Jaikamal - Business Development Manager, AVL

The Future of Social Mobility

12:10pm - 12:35pmMOBILITY UNLOCKED

According to the 2016 US Census, over 76% ofcommuters drive alone. With the sharing economy andself-driving technology on the horizon, will we use thisfreedom during the commute to further disconnect? Orwill we use this newfound time to engage with peoplein innovative ways and spark brand-new connections?Mitsubishi Electric shares their research into socialnetworking and looks at the future of mobility withmodels of how technology can forge connectionsinstead of promoting further isolation.

Participants

Gareth Williams - Executive Director of AdvancedDevelopment, Mitsubishi Electric Automotive America

Data-led Strategies for Connecting theAutomotive Ecosystem


Participants

Cletus Nunes - Senior Director of Sales, OctoTelematics







The Future of the Data-Driven User Experience


Between in-car platforms, companion apps, andvehicle usage, drivers are creating mountains ofvaluable data every day. How can automakers andservice providers enhance their user experiences usingthis data?

• Making journeys safer and more convenient• Personalize the driving experience with targeted

alerts and offers• Improved fleet management and driver

transparency

Participants

John Cordell - VP, AI Product, Xevo, Lear

Panel Discussion: Selecting the OptimumAutonomous Mode


• What best practice examples can we learn fromnuclear, space and aviation industries

• Understand how to integrate humans intoautomation. Not the other way around

• How do we begin to change and adapt ready forproduction level automation and accelerateacceptance?

Participants

Moderator:: Bryan Reimer - Research Scientist, MIT

Charles Green - Active Safety and Driving AutomationHuman Factors Consultant, Independent Consultant

Colleen Donovan - Senior Technical Specialist forFlight Deck Human Factors, Federal Aviation Authority(FAA)

Robert Molloy - Director, Office of Highway Safety,National Transportation Safety Board

Panel Discussion: Following the Money -Venture Capital Trends, Partnerships


• Identify venture capital trends, investments andpartnerships, onshore and offshore fund-raisingpatterns and joint projects around EV, mobility andautonomy vehicle development

• Position yourself to compete in a rapidly growingmarket and overcome investment hurdles

• Identify auto-related companies to partner with toattract investment

Participants

Tarek Elessawi - Senior Associate, Plug and Play

Tom Kelly - Head of Enterprise Innovation andExcellence Division, Enterprise Ireland

Prescott Watson - Principal, Maniv Mobility

Moderator:: Liz Kerton - President, Autotech Council

NETWORKING LUNCH & EXHIBITION

1:00pm - 2:30pm



Participants




Participants




Participants




Participants

Mo Al-Bodour - Connected Car Senior Specialist, SBDAutomotive

Innovation Roadmap: Navigating a ChangingLandscape - 2:30PM - 3:30PM

2:30pm - 2:35pmFREE SHOW FLOOR CONTENT - STARTING AT 2:30 PM

Electrification. Autonomy. Connected Vehicles.Mobility-as-a-Service. With the landscape changing,how confident are you in your roadmap for innovation?To produce new results, you must also change yourapproach, but that is easier said than done. Accenturewill share some of our learnings on how to rapidlybring new innovations to market.

Participants

Jonathon Baugh - Experience Architect SeniorManager, Pillar part of Accenture Industry X.O

Maximize driving data to meet consumerexpectation


• The evolving need for driving data – the exchangeas the differentiator

• Direct benefits to OEMs and insurance carriers

Participants

Adam Hudson - Senior Director & GM, US ConnectedCar, LexisNexis Risk Solutions

Panel Discussion: Optimum strategies forImproved UX


• How to make cars smarter and easier for the driverto navigate

• Is HMI and voice interaction the key to a great userexperience?

• How can we plan future digital products & servicesthat we will offer in vehicle and connected topeoples’ lifestyles - making our customers’ livesbetter & seamless with connectivity?

• Reality check - are too many features making UXtoo complicated?

• Will the automobile ever replace the mobile phone?

Participants

Shyamala Prayaga - User Experience Evangelist, FordMotor Company

David Holecek - Director Digital Experience, Volvo CarCorporation

Oddy Khamharn - Director of Automotive Connectivity,Chamberlain Group

Jacek Spiewla - User Experience Manager, MitsubishiElectric

Moderator:: Mark Boyadjis - Global Technology Lead |Automotive Advisory Services, IHS Markit





Panel Discussion: Autonomous Testing andSimulation for Increased Safety & Performance


• Discover the latest testing and developmentmethodology for AVs

• How to create safer autonomous systems bymapping out the end to end simulation tool trains

• Achieving bench marking and optimumautonomous performance by standardizingsimulation data sets

Participants

Schuyler Burson - Manager of ADAS and FunctionalSafety, Roush Industries

Jennifer Durfy - Skills Team Leader - Autonomous,AVL

Stéphane Barbier - Chief Development Officer,TRANSPOLIS

Laksh Parthasarathy - Managing Partner and GlobalBusiness Head for Vehicle Verification and ValidationServices, Tata Consultancy Services

Moderator:: Phil Magney - Principal Analyst,Automotive, VSI

Panel Discussion: Unlocking Mobility ThroughPartnerships & Collaboration


• Map out the journey from ‘owning economy’ to the‘on-demand economy’ portfolio of car sharing,hailing, parking and charging services

• Understand how competition is encouraged by atwo-fold remedy package granting API access tothird-party aggregator platforms for mobilitysolutions

• How to offer a ubiquitous customer experience byenabling multi-brand cars to unified appcommunications

Participants

Mike Mikos - Chief Financial Officer, SHARE NOWNorth America

Martin Rosell - Managing Director, WirelessCar

Philippe Huysmans - VP of Growth, Ridecell

Moderator:: Mo Al-Bodour - Connected Car SeniorSpecialist, SBD Automotive

Dealer Focused MaaS - 3:30 pm - 4:30 pm


While Mobility as a Service and Shared Mobility aretalked about both by automotive industry veterans andSilicon Valley, there are still many myths about whatthese emerging business mean for car dealers, do theyrepresent a threat or opportunity? With manyconflicting stories dealers mistakenly believe that theyeither must commit to making substantial investmentsin negative cash flow businesses to prepare for theMaaS future, or, alternately, have no other option but“sit out” of the emerging opportunities in the sharedmobility space, with the hope that things don’t changetoo rapidly or severely.

We will reveal the reality, to clearly present thepotential change in business that MaaS is forecast tohave, but, most importantly, explain what dealers arenow doing to both leverage and capitalize on realopportunities today, while preparing for the future, ingaining experience with adaptive tools and businessprocess flexibility.

Participants

John F. Possumato - CEO, Driveitaway Inc.

An Edge Computing Platform for vehicles andmobility services 4:30PM - 5:30 PM


• Understand the challenges of vehicle datacollection

• Discover the scope of an Edge Computing Platform• From Data Fabrik to Application Platform• Hear about some use cases• Q&A

Participants

Aaron Solomon - CEO & President, Mobile Devices

Panel Discussion: Vehicle Data Collection:From Gold Mining to Money Making


• Understand the complexity of Vehicle DataCollection and Secure Distribution

• Beyond Standard OBD-II, discover where ValuableData truly is

• Hear about the benefit of Edge ComputingPlatforms for Vehicle Data Decoding andProcessing

• Learn how OEMs can leverage factory fittedconnectivity with retrofit solutions

Participants

Cyril Zeller - SVP Global Sales, Mobile Devices

James Levendusky - Vice President, IoT/Telematics,Verisk


Greg Bohl - Vice President, AI with ADAS Focus,HARMAN International

Moderator:: Scott McCormick - President, CVTA

Today your car has a key - Tomorrow YOU willbe the key: Reinventing the Driver andPassenger Experience with Biometrics


The car industry is rapidly evolving, and the future ofconnected and self-driving vehicles is moving closer toa reality. Carmakers are facing the challenge toredefine the driver and passenger experience anddigital identity and biometrics promise to play animportant role for a more enjoyable and safer ride.Focusing on biometrics to identify and authenticatewho you are, car manufacturers can integrate camerasinto automobiles to assist in all aspects of the drivingexperience.

• Creating Seamless driver authentication for vehicleaccess and tailored services, making the timespend in the car more valuable

• Distracted and drowsy driver detection for saferhands-off-wheel operations on semi-autonomousand self-driving vehicles

• In-car payment authorized by biometrics forconvenient toll, fuel and store purchases frominside the vehicle

Participants

Gianni Uglietti - VP Marketing of the Smart AutomotiveBusiness Line, Idemia





Carsharing as the path to AutonomousRidehailing


The real revolution with autonomous vehicles will beautonomous mobility-as-a-service, rather than pureindividual ownership. But where and how will thesecars know where to go? What tools will be required torun a successful autonomous ridehailing service in thefuture?

• Autonomous vehicles will need a platform to directthem to pick up riders and to verify who is enteringand exiting the vehicle.

• They will need extensive fleet management andpredictive maintenance platforms to understandpotential wear issues, automate towing,recharging, and cleaning, detect left items etc. tokeep autonomous vehicles operating reliably.

• Entering carsharing and ridesharing services todayare the best way for OEMs to best positionthemselves for autonomous service revolution.

Participants

Mark Thomas - VP of Marketing and Alliances, Ridecell

Panel Discussion: Mobility and CurbCongestion


• How to create a seamless journey experienceusing innovative mobility solutions that integrateparking and transportation

• Creating a new ecosystem involving the public andprivate sectors working together to improve curb,congestion and inner-city mobility

• Connect the dots between stakeholders – DoT,blue light fleets, public works, utilities – to solvethe non-tech issues related to inner-city congestion

Participants

Devin Patel - VP of Business Development, Passport

Angela Ayers - Mobility Strategist, Michigan CitySolutions, Ford Smart Mobility

Justin Snowden - Smart Mobility Strategist, City ofDetroit

Chad Bailey - Vice President, NGP Capital

Moderator:: Jason Nelson - Executive Director, SmartCities Council

Flash Memory Trends in Automotive


• Advances in infotainment systems, clusters,telematics and ADAS are all driving increasingstorage requirements within vehicles, and the cloud

• New Flash memory solutions are needed tocontinue to advance performance, density and cost

• The big picture, overall flash memory trends impacton memory for automotive

Participants

Scott Beekman - Director of Managed Flash MemoryProducts, Toshiba Memory America, Inc. (TMA)

A fusion recipe for the driver experience of thefuture


A critical component of the driver experience of thefuture is a complete view of the road ahead. Thevisualization of what’s coming up on the road is ablended experience that fuses feedback from varioussources like traffic information, the map and routeguidance, as well as feedback from the in-car safetyand driver assistance systems based on sensor data.Today, that feedback is sprinkled all over the carcockpit – but in the future, it may be merged into aunified visualization of the road ahead that will betterassist the driver in clear and confident decisionmaking. This presentation will discuss the importanceof this fusion recipe to remove all barriers betweennavigation and the driver, ultimately creating a moreseamless user experience.

• A complete view of the road ahead for the driverexperience of the future

• The visualization of the road ahead as a blendedexperience that fuses feedback from varioussources

• A unified visualization of the road ahead for betterdecision making and a more seamless userexperience

Participants

Cees van Dok - Chief Product Officer, TomTom

Brains vs. Brawn: The Quest for ArtificialPerception


As the ADAS and robotaxi markets advance andconverge, OEMs and mobility players will compete ontrust and safety. How can self-driving cars learn toperceive their environment quickly and reliably, whendriving more compute power through the system isn’tworking?

• AI-based sensors are emerging that capture andprocess smart data at the edge, enabling faster,more accurate perception.

• Current metrics don’t adequately measure thecapabilities of these AI-based LiDAR systems, nordo they explicitly address real-world problemsfacing autonomous driving, such as hazarddetection and tracking.

• New metrics are needed that not only are moreadvantageous for AV development, but will obligemore robust safety standards across the industry.

Participants

Jim Robnett - Vice President of Automotive BusinessDevelopment, AEye

CASE STUDY: Next Generation V2X


• Measure implications upon economic strength andcity safety by bringing a tech ecosystem to the Cityof Orlando

• The most advanced testing facility in the US – Mapout the full range of automated technologies toascertain current autonomous limitations

• See first-hand developments in semi-open andclosed environment testing and how NASA istesting AVs

Participants

Charles Ramdatt - Deputy Director of Public Works,City of Orlando

Afternoon Networking Coffee & ExhibitionBreak

3:50pm - 4:25pm

Chairperson's Welcome Back


Participants







4:25pm - 4:30pmAI & CONNECTED SERVICES

Participants

Doug Newcomb - Senior Industry Analyst, WardsIntelligence

Chairperson's Welcome Back


Participants



4:25pm - 4:30pmCYBER SECURITY IN MOBILITY

Participants

Alexandra Heckler - Senior Associate, Booz AllenHamilton

Connected Vehicles or In-Car Companions?


• The evolution of connected vehicles to “In-Carcompanions” that seamlessly assist drivers withday-to-day tasks

• Transforming vehicles into “intelligent personalspaces” that effortlessly bring together navigation,entertainment and commerce;

• Designing personalized In-Vehicle InfotainmentExperiences that integrate capabilities like livetraffic and weather, online music services, andvirtual assistants;

• Creating safe, seamless and delightful in-carexperiences for drivers and passengers.

Participants

Eric Wood - Vice President of User Experience Designand Research, Telenav

Achieving Confidence with AI - Consistent withISO26262 and SOTIF


• Continuous Integration with ISO-26262 and SOTIFoverlay

• Statistical, Explanatory and Outcome DrivenValidation

• Define population of Scenarios and SUTconfigurations

• Leverage scalable multi-fidelity simulation• Illustrated using well known accident examples

Participants

Edward Schwalb - Lead Data Scientist, MSC Software(part of Hexagon)

Panel Discussion: The Route to Autonomy –Mapping & Localization


• How to minimise latency and enhance the drivingexperience through highly accurate, up-to-datemaps

• Building a fast-cycle HD Map system that ensuresautomated vehicles can access and use the latest,most correct map

• Combining satellite with camera and sensor datato free-up computing power with GPS and IMU toperform absolute and relative localisation

• The role of GNSS in autonomous driving• Safe and accurate positioning: GNSS, up-to-date

maps and other technologies

Participants

Curtis Hay - Technical Fellow, GPS & Maps, GeneralMotors

Sara Gutiérrez-Lanza - Automotive Business UnitDirector, GMV

Marcus McCarthy - Director of AutonomousNavigation Solutions, Trimble Inc.

Wei Luo - Chief Operating Officer and Head of Product,DeepMap

Moderator:: Danny Kim - Director, Advisory Services,VSI

A Risky Ride? Cybersecurity for ConnectedCars


• Many cybersecurity techniques focus on securingthe perimeter of critical computer systems andrecovering in the event of failure. In this talk we’lltake a new perspective on building safe and securesystems.

Participants

Chuck Brokish - Director of Automotive BusinessDevelopment, Green Hills Software

A best practices approach to building safe andsecure automotive digital cockpits


Increasingly, consumers expect an in-vehicleexperience that mirrors the personalized and seamlessconnected experience they have in their home oroffice. Automakers are tasked with creating this userexperience while ensuring that critical systems aresafe, secure and reliable. Additionally, ElectronicControl Unit (ECU) consolidation is a growing trend inautomotive electronic design. The vehicle cockpit isevolving with multiple sub-systems such asinfotainment, digital instrument clusters, and heads-updisplays running on a single high-performance system-on-chip (SoC).

• How do you support popular Android apps thatconsumers demand without compromising safetyand security of the digital cockpit?

• How do you build a digital cockpit, withinfotainment, digital instrument cluster, head-updisplay, and companion screens running on asingle high-performance system-on-chip (SoC)while also isolating safety-critical systems fromnon-safety critical systems?

• Learn the practical considerations and bestpractices around ECU consolidation to provide theseamless in-car experience drivers want, with thesecurity, safety, and reliability they need

• By addressing the number of ECUs, automakerscan decrease cost and complexity, as well asvehicle weight and emission, while minimizing thepotential for hacks or vulnerabilities

Participants

Scott Linke - Director, Automotive Architecture,Blackberry QNX





Panel Discussion: Intelligent Connectivity –The fusion between 5G, IoT and AI


• How is Artificial Intelligence impacting theautomotive industry and what the future holds forthe connected car

• Find out how combined technologies will transformthe auto industry into a digital service business

• Find out how OMEs are reducing warranty / recallscosts and powering new business models bycollecting and analysing car sensor data to getcloser to the drivers

• Learn how operators are driving new usages,improving TCO and user experience by offeringboth telematics and consumer services on onesingle SIM-card

• Discover how 5G is becoming the future ofautonomous vehicles, with its high-speed datarates, network slicing capabilities and very lowlatencies Explore the opportunities that As-a-service cloud architectures and ArtificialIntelligence are creating to take V2Xcommunications to the next level

Participants

Mardan Namic Kerimov - Senior Managing ConsultantCenter of Competence, Global Automotive, Aerospace& Defense Industry Global Business Services, IBMGlobal Business Services

Patrick Jeanbart - Head of Connected Services,Orange Business Services

Juergen Daunis - VP Global Sales Connected Vehicles,Ericsson

Anthony Magnan - 5G Solutions Engineer, Verizon

Moderator:: Doug Newcomb - Senior Industry Analyst,Wards Intelligence

Panel Discussion: Insurance for a MobilityRevolution


• Build a picture of the changing dynamic in 'motion'insurance and the impact of the insurancebusiness model. How can insurers shift from B2Cto B2B or otherwise?

• The changing value chain. Explore keyrelationships between corporates and the largestprimary and reinsurers to understand issues ofdata and customer ownership

• The future is coming quickly and driving itself! Howcan insurers protect OEMs in a world of L5autonomous fleets? What are the new forces atplay?

Participants

David Lukens - Director, Telematics, LexisNexis RiskSolutions


Ryan McMahon - Vice President of Marketing,Cambridge Mobile Telematics

Moderator:: Frederic Bruneteau - Managing Director,PTOLEMUS Consulting Group

Panel Discussion: Privacy & Consent – WhatAre the New Requirements for Data Security


• How to protect the driver’s data

• Strategies for gaining meaningful consent

• Learn how to prevent data loss using the bestpractice mitigation techniques

• What implications will bio-metrics have?

Participants

Moderator:: Steve Wernikoff - Co-leader - AutonomousVehicle & Data Security and Privacy Litigation Practice,Honigman LLP

Ryan Bowers - Counsel, Global Cybersecurity andPrivacy, General Motors

Michelle Gallardo - Director, Legal - Global Privacy,Harman International

Kristie Pfosi - Senior Manager Automotive CyberSecurity, Mitsubishi Electric Automotive America

Panel Discussion: Fintech and the ConnectedCar: Innovative Opportunities


• What collaborations are going to take place in thefuture and how much are IoTs paving the way?

• Offering new cutting-edge solutions to differentiateyourself above the rest

• How long will it be before connected cars driveconnected payments?

Participants

Dan Smith - Founder & President, Capstone FinancialGroup

Peter Polit - Vice President and General Manager ofConnected Vehicle Strategy and BusinessDevelopment, SiriusXM

Scott MacKay - Vice President Strategic Solutions,First Data

Olabisi Boyle - Vice President of Visa’s Internet ofThings (IoT) program, Visa

Moderator:: Niranjan Manohar - Research Manager -Connectivity and Automotive IOT, Frost & Sullivan

Chairperson's Closing Remarks


Panel Discussion: The intersection ofAutonomous Policy and Auto


• Ensure compliance at the intersection of policy andautonomy on a federal and state level

• Are you adhering to data privacy and securitypolicy and principles for AVs?

• Get to grips with new rules on gatheringgeolocation, driver behaviour and driver health data– who has access and how is it used?

• Fights we have seen across the country –opponents in this space -

Participants

Christopher Emmanuel - Director of Infrastructure andGovernance Policy, Florida Chamber of Commerce

Andy Koblenz - Executive Vice President of LegalAffairs and General Counsel, National AutomobileDealers Association (NADA)

Moderator:: Richard Wallace - Former Vice President,Transportation Systems Analysis, Center forAutomotive Research





V2V & V2I – The Misbehaviour of Detection


• SCMS 2.0 – How do you detect a misbehavingvehicle when the current standard has no methodof detection?

• Evaluating misbehaviour algorithms on functioningOBUs

• Investigation into what constitutes misbehaviour?

Participants

Speaker: Sam Lauzon - Automotive CybersecuritySoftware Developer, UMTRI

Tzvika Shneider - Director, R&D, Auto Cybersecurity BU,HARMAN International

Clifford Liem - Technology Director, ConnectedTransport, Irdeto

Moderator:: Alexandra Heckler - Senior Associate,Booz Allen Hamilton

Chairman's Closing Remarks






Networking Drinks Reception

5:55pm - 7:25pm





TIME AI & CONNECTEDSERVICES

CYBER SECURITY INMOBILITY

DATA & CONNECTEDSERVICES

FREE SHOW FLOORCONTENT - START-ING AT 2:30 PM

HEADLINES - CRYS-TAL & ONYX

MOBILITY UN-LOCKED

TECH ROADMAP TOAUTONOMOUS MO-BILITY

UX & CONNECTEDSERVICES

WORKSHOPS - BYRSVP ONLY

7:00AM 7:30am - MorningRegistration & Cof-fee

7:30am - MorningRegistration & Cof-fee








8:00AM 8:30am - Welcomefrom TU-Automotive

8:35am - Chairper-son's Welcome

8:40am - RevolvingAnalysts: The Ulti-mate C.A.S.E.Study

9:00AM 9:10am - Govern-mental Keynote Ad-dress: USMCA: Pri-oritizing the AutoIndustry

9:40am - Evolve orDie: Understandingthe Next Stage forMobility

SCHEDULEDAY 1: CONFERENCE - 05/06/2019









MOBILITY UN-LOCKED




10:00AM 10:55am - Net-working and CoffeeBreak

10:55am - Net-working and CoffeeBreak



10:05am - FutureGazing – Settingthe Agenda for Dig-ital Automotive Ser-vices

10:30am - Trans-porting Your LivingRoom to the Car















MOBILITY UN-LOCKED




11:00AM 11:40am - Chair-person's Welcome

11:45am - Sir-iusXM ConnectedVehicle Servicespreviews the movefrom Telematics1.0 to Mobility 2.0

11:40am - Chair-person's Welcome

11:45am - Endpointand Network Secu-rity – Like Love andMarriage, You Can’tHave One WithoutThe Other

11:40am - Chair-person's Welcome

11:45am - V2X andGNSS High Preci-sion for the Auto-mated Driving Ex-perience

11:40am - Chair-person’s Welcome

11:45am - The Fu-ture of AutomotiveUX

11:40am - AcxiomWorkshop: 10:55 -11:55 - Data Collec-tion, Unification,Monetization

11:45am - WejoWorkshop: 1:15 -2:15 - Explorationof the future andthe present of con-nected vehiclesand mobility

11:50am - StratioAutomotive Work-shop: 1:45 - 2:30 -"How Deep Learn-ing is AllowingStratio to AutomateAnomaly Detection"

11:55am - MojioWorkshop: 3:55 -4:55 - How to Build,Launch and ScaleConnected Ser-vices That Stick










MOBILITY UN-LOCKED




12:00PM 12:10pm - MakingConnected VehicleData Work in Insur-ance: Key Insightsfrom our 100B-MileJourney

12:35pm - Data-ledStrategies for Con-necting the Auto-motive Ecosystem

12:10pm - The Fu-ture of Social Mo-bility

12:35pm - PanelDiscussion: Follow-ing the Money -Venture CapitalTrends, Partner-ships

12:10pm - AScenario-Based Ap-proach for Verifica-tion, Validation andHomologation ofHighly AutomatedVehicles

12:35pm - PanelDiscussion: Select-ing the OptimumAutonomous Mode

12:10pm - UX, AIand the Next Gen-eration Assistants

12:35pm - The Fu-ture of the Data-Driven User Experi-ence

1:00PM 1:00pm - NET-WORKING LUNCH& EXHIBITION

1:00pm - NET-WORKING LUNCH& EXHIBITION








2:00PM 2:30pm - Chairper-son's Welcome

2:35pm - Maximizedriving data tomeet consumer ex-pectation

2:30pm - Innova-tion Roadmap: Nav-igating a ChangingLandscape -2:30PM - 3:30PM

2:35pm - Dealer Fo-cused MaaS - 3:30pm - 4:30 pm

2:40pm - An EdgeComputing Plat-form for vehiclesand mobility ser-vices 4:30PM - 5:30PM

2:30pm - Chairper-son’s Welcome

2:35pm - Panel Dis-cussion: UnlockingMobility ThroughPartnerships & Col-laboration

2:30pm - Chairper-son's Welcome

2:35pm - Panel Dis-cussion: Au-tonomous Testingand Simulation forIncreased Safety &Performance


2:35pm - Panel Dis-cussion: Optimumstrategies for Im-proved UX










MOBILITY UN-LOCKED




3:00PM 3:50pm - AfternoonNetworking Coffee& Exhibition Break

3:50pm - AfternoonNetworking Coffee& Exhibition Break

3:00pm - Panel Dis-cussion: VehicleData Collection:From Gold Miningto Money Making

3:25pm - FlashMemory Trends inAutomotive




3:00pm - Panel Dis-cussion: Mobilityand Curb Conges-tion

3:25pm - CASESTUDY: Next Gen-eration V2X


3:00pm - Carshar-ing as the path toAutonomous Ride-hailing

3:25pm - Brains vs.Brawn: The Questfor Artificial Per-ception


3:00pm - Todayyour car has a key -Tomorrow YOU willbe the key: Rein-venting the Driverand Passenger Ex-perience with Bio-metrics

3:25pm - A fusionrecipe for the driverexperience of thefuture




4:30pm - AchievingConfidence with AI- Consistent withISO26262 and SO-TIF

4:55pm - Panel Dis-cussion: IntelligentConnectivity – Thefusion between 5G,IoT and AI


4:30pm - A RiskyRide? Cybersecuri-ty for ConnectedCars

4:55pm - Panel Dis-cussion: Privacy &Consent – WhatAre the New Re-quirements for Da-ta Security

4:25pm - Chairper-son's WelcomeBack

4:30pm - Connect-ed Vehicles or In-Car Companions?

4:55pm - A bestpractices approachto building safeand secure auto-motive digital cock-pits

4:25pm - Chairper-son's WelcomeBack

4:30pm - Panel Dis-cussion: The Routeto Autonomy –Mapping & Local-ization

4:55pm - Panel Dis-cussion: Insurancefor a Mobility Revo-lution










MOBILITY UN-LOCKED




5:00PM 5:20pm - Chairper-son's Closing Re-marks

5:55pm - Network-ing Drinks Recep-tion

5:20pm - V2V & V2I– The Misbehav-iour of Detection

5:45pm - Chair-man's Closing Re-marks


5:20pm - Panel Dis-cussion: Fintechand the ConnectedCar: Innovative Op-portunities






5:20pm - Panel Dis-cussion: The inter-section of Au-tonomous Policyand Auto









Morning Registration & Coffee plus Women'sBreakfast (by Invitation Only)

7:30am - 8:45am

Let’s talk about Test Driven Development

Agile delivery within technology teams is discussed inmany women's forums but Test Driven Development,which is the core building block is rarely spoken of. Infact, many. Only 20% of all Automotive softwareteams attempt at bringing agility to their code. Let'shave an interactive discussion on why that is.

20 years after Test Driven Development wasdiscovered or re-discovered, it still remains a challengefor agile teams to adopt this methodology within theirsoftware engineering groups. Let’s discuss thebenefits and the steps to take a test first approach.Let’s also address the reasons why TDD can bedifficult. It’s not all doom and gloom - there are somethings we can do to make Test Driven Developmentsecond nature to our development teams.

Participants

Jeeva Nadarajah - Alliance Chair / Chief StrategyOfficer, Automotive Women's Alliance Foundation /Hurley Collective

Vanessa Miller - Litigation partner and chair ofDetroit’s Litigation Department, Foley & Lardner LLP

Jane Bishop - Board Member, Automotive Women’sAlliance Foundation



Participants

Stephen Bell - Senior Analyst, Internet of Things,Heavy Reading

Case Study – Challenges with Launching aPremium Mobility Service


Participants

Sean Hazaray - Head of Karma Mobility Division,Karma Automotive

Babak Khademi - Business Development, NorthAmerica, Ridecell

Moderator:: Jeffrey Hannah - Director – NorthAmerica, SBD Automotive

Fireside Chat – The Second Age of ConnectedCar Development - What can we expect?


Participants

Interviewer:: Holger Weiss - Managing Director & CEO,German Auto Labs

Scott Burnell - Global Lead, Business Development &Partner Management, Ford Motor Company

Fireside Chat: Emerson vs. the World - Adebate about car data: Does it benefitindividuals or society as a whole?


There's a lot of talk about car data. We can predict itshuge potential, but how is it really being used today?How will it be used in the future? And, moreimportantly, who stands to benefit from its use? Thisinteractive discussion will explore a variety of use caseand debate who the winner is: Emerson, the individualconsumer, or society as a whole.

Participants

Lisa Joy Rosner - Chief Marketing Officer, Otonomo

Chip Goetzinger - Deputy General Manager, VehicleConnected Services, Nissan Group of North America

Shifting into the Driver’s Seat: How theAutomotive CIO can be a Force for Change


Digital transformation is revolutionizing every aspectof business — including the transportation industry,where technology is upending the traditionalperspective on what it means to be a highly mobilesociety. As automotive companies navigate thisshifting landscape, CIOs are the technology leadersdriving digital transformation within their companies —whether it’s strategy, user experience, analytics,operations or cybersecurity. CIOs have been given alevel of empowerment and autonomy to pushboundaries, drive insights and leverage experiences(cloud, mobility, connectivity, data and security) toaccelerate innovation in the automotive industry. Butmust they go further?

This keynote will address opportunities for automotiveCIOs to transcend their traditional roles and drivecollaboration, co-innovation and customer valueacross the automotive industry.

Participants

Nick Parrotta - Chief Digital and Information Officer,Harman International

Fireside Chat – How to Successfully ConvergeMobility and Autonomy


• Use cases drive business models, value chains,and strategic decisions - discover how the mostprominent use cases are developing to helpnavigate and stay ahead of upcoming change

• Why use case should be the first fundamentalquestion to steer development on policy, softwareand hardware and how to get critical answers toquestions such as where the vehicle will operate?Who owns the vehicle? What is being transported?

Participants

Interviewer:: Roger Lanctot - Director, AutomotiveConnected Mobility, Strategy Analytics

Stephen Lesh - Head of Hardware Engineering andVehicle Programs, Uber ATG

Networking and Coffee Break (Workshop: UIDesign with Haptics presented by Immersion)

10:55am - 11:40am

Workshop presented by Immersion: The Potential forTouch Technology to Shift User Interaction Design inAutomotive

Haptic technology in the latest digital devices show ushow flat surfaces become more intuitive with thepower of touch. The ability to create responsive touchsurfaces almost anywhere provides OEMs with theopportunity to advance the user experience inautomotive, making user interactions easier tonavigate and more natural to the user, while ultimatelyallowing for a safer driving experience and moreintuitive HMI. Come to this workshop to get innovativeideas on using haptics to advance and differentiateyour next automotive project.

Speakers: Matt Tullis, Product Management Directorand Jason Fleming, Principal Engineer

Location: Silver Conference Room

Time 10:55 - 11:40

Invite Only - please RSVP to Esha Wolf:[email protected]


11:40am - 11:45amDATA MONETIZATION & CONNECTED SERVICES

Participants

Doug Newcomb - Senior Industry Analyst, WardsIntelligence






11:40am - 11:45amUX & CONNECTED SERVICES

Participants

Chris Schreiner - Director of Syndicated Research,Strategy Analytics


11:40am - 11:45amTECH ROADMAP TO AUTONOMOUS MOBILITY

Participants

Stephen Bell - Senior Analyst, Internet of Things,Heavy Reading


11:40am - 11:45amURBAN MOBILITY MONETIZATION

Participants

Lukas Neckermann - Chief Strategist, SPLYT

Immersion Workshop: 10:55 - 11:40 - ThePotential for Touch Technology to Shift UserInteraction Design in Automotive


Haptic technology in the latest digital devices show ushow flat surfaces become more intuitive with thepower of touch. The ability to create responsive touchsurfaces almost anywhere provides OEMs with theopportunity to advance the user experience inautomotive, making user interactions easier tonavigate and more natural to the user, while ultimatelyallowing for a safer driving experience and moreintuitive HMI. Come to this workshop to get innovativeideas on using haptics to advance and differentiateyour next automotive project.

Time: 10:55-11:40

Location: Silver Conference Room

To attend, please RSVP to Esha Wolf:[email protected]

Panel Discussion: Thinking Outside the Boxwith Data Analytics

11:45am - 12:10pmDATA MONETIZATION & CONNECTED SERVICES

• How best to use data from cars, drivers andmobility services to develop new revenue streams

• What are the challenges with the connected cardata explosion?

• Challenges surrounding profiting off driver's datawithout alienating your customer

Participants

Moderator:: Cary Quatro - Global Data MonetizationLead, Tata Consultancy Services

Gahl Berkooz - Vice President of Data, Analytics andMonetization, ZF Group

Chris Wiklund - Senior Manager Automotive Solutions,Arity

Mitch Dornich - Vice President Product, SiriusXM

Joe Wodark - AVP of Strategy and BusinessDevelopment, Verisk Insurance Solutions

Paul Dattilo - VP Product - First Data Insights, FirstData

Panel Discussion: The Mobility & PassengerFirst UX

11:45am - 12:10pmUX & CONNECTED SERVICES

• How to adjust your design processes as vehicleusage shifts to a ‘back seat’ or ‘passenger first’experience through the advent of mobility services

• Discover how vehicle interactions and HMI areshifting as the primary purpose of the vehicletransitions from ‘driven to ridden’ and theimplications

• Identify the meaningful tech experience thatconsumers are asking for in mobility services

Participants

Moderator:: Edward Laganis - Design EngineeringDirector, Smart Design

Henry Greenridge - Government and CommunityRelations, Cruise Automation

Daniel Sisco - Director Automotive Systems andInnovation, Renesas

Hope Bovenzi - Sector General Manager forInfotainment & Cluster, Texas Instruments

The Software-defined Vehicle

11:45am - 12:10pmTECH ROADMAP TO AUTONOMOUS MOBILITY

• Automotive is on the verge of a transformationwhere software is becoming more dominant indefining the vehicle, and hardware playing the roleof an enabler (and occasionally a bottleneck) toachieve the vision defined by software.

• Present a story of how high levels of softwarecohesion in vehicles is driving towards automotivematching consumer device product features andlifecycles.

• Evolution of Infotainment, Autonomy and VehicleECUs towards greater integration while payingattention to safety and security.

• Consolidation and simplification of hardwareblocks to match the increasing sophistication ofsoftware in vehicles

Participants

Shyam Sundar - Global Head of Product, VehicleSoftware Platform, Faraday Future

Making Mobility Profitable

11:45am - 12:10pmURBAN MOBILITY MONETIZATION

• Understand how to run a profitable new mobilityservice including the techniques achieving highvehicle utilization rates

• Get a global perspective on investment patterns inconnected car & telematics and mobility services –position yourself to move with the trends

• Be an investment prospect. Strike the balance ofinnovation with disruption through effective use ofcutting edge tech.

Participants

Sylvano Carrasco - VP of Connected Car, Getaround

Andreas Mai - Founder & CEO, ecomo

Ohad Zeira - Vice President Fleet Ventures, AvisBudget Group

Gregory Duconge - CEO, Vulog

Moderator:: Lukas Neckermann - Chief Strategist,SPLYT





Panel Discussion: Redefining the RelationshipBetween Automaker, Dealer and Customer

12:10pm - 12:35pmDATA MONETIZATION & CONNECTED SERVICES

• With so many people starting to buy their carsonline what impact will this have on the dealer?

• How can the dealer bridge the gap between theautomaker and the consumer?

• What does the future hold for the dealer in a MaaSworld?

• The importance of accurate ethical data betweenthe parties and as part of the overall relationship

Participants

John F. Possumato - CEO, Driveitaway Inc.

John Campos - Group Vice President, Automotive,Acxiom

Dave Nemtuda - Senior Director of BusinessDevelopment, LexisNexis Risk Solutions

Harvey Butner - Service and Parts Director, Ford


Moderator:: Michael Perugi - Automotive IndustryStrategist, Principal Consultant, Acxiom

Leapfroggers & game-changers: How keyOEMs bring connected mobility to market in 6months and at a fraction of typicalinvestments. Are you keeping up?


So here we are. A time when the last screen vying forhumanity’s attention has yet to be truly and fullyconquered.

The list of impediments is long. And it stares back atyou – the OEM or Tier 1 systems integrator. It is afamiliar list; a litany of urgent frustrations on the roadto deploying market-leading connected mobility/infotainment systems:

• Concept-to-production lead times not fast enough• Budget overruns due to exorbitant development

funding needs and high piece price productionsystems

• “Me too” functionality in a fast-evolving, fiercelycompetitive consumer market

• Unaddressed concerns over data ownership andprivacy

• Lack of true monetization of the current mobilityecosystem – and poor preparation for the futurethereof.

• And many more.

In this session, attendees will walk away withactionable, production-based insights andmethodologies to addressing the sector’s mostcommon challenges in deploying connected mobilityinfotainment systems, including how to:

• Lead the sector - instead of imitate thecompetition.

• Better anticipate the future – and extract leadingindicators to winning feature and systemfunctionality ahead of the market.

• Beat the market with *truly* useful functionality -instead of being second (or third or fourth…)-to-market

• Stop over-spending – and begin to draw real valuefrom investments at a fair market price.

• Attain real ownership over data and privacy –instead of relinquishing them away.

• Accomplish what no other OEM in North Americahas done to date – across multiple market,regulatory and monetization dimensions.

Participants

Jeff Jorge - Executive Leadership, LogiGo Automotive

Leveraging PCIe for High-Speed In-CarConnectivity – The Data Center on Wheels


In-vehicle connectivity and advanced networkarchitectures play a central role in the future ofautonomous cars. The increasing number of devices,cables and connectors is leading to a complex andintricate system that demands a technological leap.PCIe, a technology widely employed in smartphones,computers and data centers today, can address thehigh-performance interface needs of the autonomouscar and provide a stable and complete ecosystemsupport.

• Learn about the technologies in the market thatcan extend in-vehicle PCIe transmission to severalmeters, while handling the harsh, noisy automotiveenvironment

• Understand how multi-Gigabit PCIe transmissioncan revolutionize in-vehicle connectivity,guaranteeing performance and flexibility

• Explore the applications that can be optimized withlong-distance PCIe transmission, such as sharedstorage, remote TCU connectivity, ADAS andinfotainment data pipe, and centralized processingof clustered sensors over star/ring connectivitytopologies

Participants

Ilan Shaari - Senior Vice President, BusinessDevelopment, Valens

Mobility by Design

12:10pm - 12:35pmURBAN MOBILITY MONETIZATION

• Selecting a winning business model for newmobility i.e. flexible shared ownership, ad-subsidized car sharing and valet services

• Match the service to consumers’ needs - provide ageneral catch-all shared service? Or is there amarket for safe rides for kids to go to school?

• Discuss how to go from concept/pilot to full-scaleroll out and turn localized experiments, e.g.community ride-share schemes, into globalsolutions

Participants

Stephan Zeh - Head of Audi Mobility Services / EVP &GM, Silvercar by Audi

Gregory Duconge - CEO, Vulog

Prescott Watson - Principal, Maniv Mobility

Moderator:: Taylor Leone - Connected Car Specialist,SBD Automotive





The Agile Automobile

12:35pm - 1:00pmDATA MONETIZATION & CONNECTED SERVICES

Next generation vehicles generate huge amount ofdata from connected-autonomous-electric systems.Monetizing the data calls for innovative agileapproaches to overcome the industry challengesbeyond technological limitations.This session is thought provoking to technologists aswell as business practitioners to ponder over theBusiness 4.0TM framework from TCS.

Participants

Sathya Prasad - Senior Director, Tata ConsultancyServices

Autonomous Driving Development: The race toLevel 5


The race is on to build fully autonomous vehicles. OEMresearch and development teams face significantchallenges to capture, manage, and interpret ever-increasing amounts of data used to develop and trainAD algorithms.

• What are the physical, logical, and economicchallenges of AD development and how will itevolve over the coming years?

• Hear case studies from early adopter OEMs andexamples of R&D teams overcoming their ADdevelopment challenges.

Participants

Jeff Lovett - Americas Automotive and ManufacturingPractice Lead, DXC Technology

Partnerships & Collaboration Driving Mobility

12:35pm - 1:00pmURBAN MOBILITY MONETIZATION

• Identify key partners that will make or break yourservice, including mobility platform, insurance,parking, etc.

• Assess the new mobility value chain to know whatsorts of partnerships are right for your stage ofprogress

• Develop digital ecosystems along the value chain,the shape of which will vary by whether they aspireto expand their reach across technologies oracross business models

• Consider three value-creation models and theirunderlying use cases: revenue generation, costreduction, and enhancement of safety and security.Which one stands as a priority?

Participants

Moderator:: Lukas Neckermann - Chief Strategist,SPLYT

Aravind Kailas - Research and Innovation Manager,Volvo Group CTO Office, Volvo Group

Dan Langford - Innovation Director, Nevada Center forAdvanced Mobility, Nevada Governor's Office ofEconomic Development

Frank Weith - Director Connected and MobilityServices, Volkswagen Group of America

LUNCH & NETWORKING BREAK & INDUSTRYCHOICE AWARD!

1:00pm - 2:15pm



Participants

Mo Al-Bodour - Connected Car Senior Specialist, SBDAutomotive



Participants

James Hodgson - Principal Analyst, Smart Mobilityand Automotive, ABI Research



Participants

Matt Jones - Product Marketing Lead, GENIVI Alliance

Designing automotive silicon with modernsystem architectures in mind


Resulting from the ever-increasing levels of systemcomplexity and interconnectedness, Tier2 chipproviders are driven to design, test, and market theirproducts with an increased focus on automotivesystems and system integration. Modern automotivearchitectures and integration requirements drivedesign choices at the chip level, such as interconnectoptimizations, trade-offs between generic or specificcomputing power and IPs, and optimized cache andpipelines chains. Without strong system levelknowledge, making smart SoC design choices formodern automotive applications will becomeincreasingly difficult. This talk will explore a uniqueapproach to system level thinking for silicon design,and explain the importance of such an approach.

Participants

Daniel Sisco - Director Automotive Systems andInnovation, Renesas

Panel Discussion: Behind the Curtain of ClosedEnvironment AV and V2X Testing


• Understand how scenario modelling can be appliedto simulator based validation approaches to ensurelevel 4 system reliability in any eventuality

• Consider how simulator based approachesfocused on virtual environments can be utilized tonot only test but also train autonomous vehiclesystems

• Move from the lab to the test track to understandhow the current crop of test centers are the key toobtaining real world validation of software basedtest results

Participants

Radovan Miucic - Technical Fellow and a Team Lead,Changan US R&D Center, Inc.

Michael DeKort - CEO and Founder, Dactle

Jose De Oliveira - Engineer Manager for AutonomousVehicles, AI, Unity Technologies

Moderator:: James Hodgson - Principal Analyst, SmartMobility and Automotive, ABI Research





Panel: If IoT applications are considered aneasy target, how can we protect applicationsfor the Connected Car?


• How important is end-user awareness and howmuch is human error a crucial factor in thecybersecurity chain?

• How external applications interact with the internal

• Getting your security right to avoid a PR disaster

Participants

Andre Weimerskirch - Vice President Cybersecurity &Functional Safety, Lear Corporation

Asaf Ashkenazi - Chief Strategy Officer, Inside Secure

Kevin Baltes - Director – Product Cybersecurity,General Motors

Chuck Brokish - Director of Automotive BusinessDevelopment, Green Hills Software

Moderator:: Alex Oyler - Head of Car IT, SBDAutomotive

Is Automotive Going the Way of the Airline?


• What can the automotive industry learn from thecommercial aviation industry, in which just a fewOEMs outfit thousands of service providers?

• Is this the future of the automotive industry? Or, arethere alternative scenarios?

• What lesson can the automotive industry borrowfrom commercial aviation to create its preferredfuture?

Participants

Devin Liddell - Principle Futurist, TEAGUE

Panel Discussion: AI & the Brains Behind theOperation


• How many brains do you want in the car? Weigh upthe benefits of an intelligent sensor that isdistributing intelligence through the vehicle

• Anticipate data storage challenges to meet AVgrade level requirements. What do we need to do,today, to have sustaining solutions for the future?

• Learn how integrated AI and networked smartsensors can together provide an optimum pictureof surrounding objects and situations, addinglayers of contextual information for makingquicker, more accurate decisions

Participants

Seamus Hatch - Executive Vice Chairman & CMO,Invision AI

Yong Sun - Supervisor, Powertrain & Vehicle R&D,ISUZU Technical Center of America Inc.

Raed Shatara - Market Development Senior PrincipalEngineer, STMicroelectronics

Thomas Carmody - Head of Transport andInfrastructure, Cambridge Consultants

Moderator:: James Hodgson - Principal Analyst, SmartMobility and Automotive, ABI Research

Panel Discussion: Emerging trends with SensorSecurity Vulnerabilities


• Reliable sensor security solutions

• What are the most critical sensors to protect in afuture that is connected and autonomous?

• Light-vehicle sensors – what's available and what’svulnerable?

Participants

Manish Desai - Founder & CEO, Geometris

Stuart Sherry - Director of Electronics Development,Brose North America

Moderator:: Matt Jones - Product Marketing Lead,GENIVI Alliance

Networking and Coffee Break

3:10pm - 3:40pm

How Alexa Automotive Enables Developers toBuild In-Vehicle Voice Experiences


In this session, Amazon’s Chris Wenneman willdiscuss how Alexa Auto is improving the driver andpassenger experience. He will share how the AlexaSkills Kit enables developers to build new vehicle-specific features and detail how to build voice-firstexperiences that include visual displays in the vehiclewith the Alexa Presentation Language.

Participants

Chris Wenneman - Director Alexa Automotive, AmazonInc.

CASE STUDY: Connected, Autonomous andIntegrated


• Learn how V2X and autonomous tech integrationchallenges were overcome at the AutonomousVehicle Innovation Network (AVIN) DemonstrationZone in the SMART City of Stratford, Ontario

• Get inside a project that includes managing a fleetof twenty vehicles equipped with a combined two-hundred (200) unique pieces of Connected &Autonomous Vehicle (CAV) technology, from 200suppliers/tech start-ups

Participants

Colin Dhillon - Chief Technical Officer,Automotive Parts Manufacturer’s Association (APMA)

Navigating the Future: A Roadmap to FlexibleSecurity and Control Over a connectedvehicle’s lifetime


• Increased connectivity is driving up the need forsecurity

• Can cloud based security cover the entireConnected Ecosystem

• What is the best way to secure components suchas (e.g. eSIM and Secure Element) already beingutilised by some car manufacturers

Participants

Remy Cricco - Chairman of the Board, SIMAlliance





Panel Discussion: How Connected Cars AreChanging the Audio Game


• More people listen to the radio in their car thananywhere – finding better analytics to monetize onthis lucrative data

• Connecting with the media industry for lucrativereturns – thinking outside the box when it comesto data

• What is the role of local radio and broadcasters inthe automotive industry looking forward, especiallyin the age of Spotify and Pandora?

Participants

Steve Newberry - Executive Vice President, NationalAssociation of Broadcasters

Warren Mansfield - Director Product Strategy,Gracenote

Nick Piggott - Project Director, Radio DNS

Moderator:: Mo Al-Bodour - Connected Car SeniorSpecialist, SBD Automotive

Latest Autonomous Regulation Update


• Get up to speed with the pace of transformation aspolicymakers and enforcement officials grapplewith issues of safety, insurance, cybersecurity andprivacy

• Adapt as new business models challenge existinglaws and regulations at the federal, state, and locallevels

• Build a robust strategy as the legal liabilities andregulatory compliance risks for businessescontinue to rise

Participants

Christian Fjeld - Vice President, ML Strategies

Panel Discussion: How Can Fleet Owners & CarSharing Services Stay One-Step Ahead ofIdentity Theft?


• Discover the ways that fleet owners and carsharing services are leaving themselves open towidespread identity theft

• Are fleets more vulnerable to cyber-attacks? If so,why and what can we do to mitigate these risks

• Autonomous will be fleet. Ford has already statedthat. Security concerns that kind of businessproposition who owns the risk

Participants

Faye Francy - Executive Director, Auto-ISAC

Ana Cristina Hernández - Cyber Security Analyst, SEAT

Tim Cavanaugh - Global Product Marketing BusinessDevelopment Director, Cavanaugh Consulting

Moderator:: Matt Jones - Product Marketing Lead,GENIVI Alliance







End of Conference

4:35pm - 4:40pm





TIME CYBER SECURITY INMOBILITY


DATA MONETIZATION& CONNECTED SER-VICES

HEADLINES - CRYSTAL& ONYX

TECH ROADMAP TOAUTONOMOUS MOBIL-ITY

URBAN MOBILITYMONETIZATION

UX & CONNECTED SER-VICES


7:00AM 7:30am - MorningRegistration & Coffeeplus Women's Break-fast (by Invitation On-ly)

7:30am - MorningRegistration & Coffeeplus Women's Break-fast (by Invitation On-ly)







8:00AM 8:45am - Chairper-son's Welcome

8:50am - Case Study– Challenges withLaunching a PremiumMobility Service

9:00AM 9:15am - FiresideChat – The SecondAge of Connected CarDevelopment - Whatcan we expect?

9:40am - FiresideChat: Emerson vs. theWorld - A debateabout car data: Doesit benefit individualsor society as a whole?













10:00AM 10:55am - Networkingand Coffee Break(Workshop: UI Designwith Haptics present-ed by Immersion)

10:55am - Networkingand Coffee Break(Workshop: UI Designwith Haptics present-ed by Immersion)


10:05am - Shifting in-to the Driver’s Seat:How the AutomotiveCIO can be a Force forChange

10:30am - FiresideChat – How to Suc-cessfully ConvergeMobility and Autono-my






11:00AM 11:40am - Chairper-son’s Welcome

11:45am - Panel Dis-cussion: Thinking Out-side the Box with DataAnalytics


11:45am - TheSoftware-defined Ve-hicle

11:40am - Chairper-son’s Welcome

11:45am - MakingMobility Profitable


11:45am - Panel Dis-cussion: The Mobility& Passenger First UX

11:40am - ImmersionWorkshop: 10:55 -11:40 - The Potentialfor Touch Technologyto Shift User Interac-tion Design in Auto-motive













12:00PM 12:10pm - Panel Dis-cussion: Redefiningthe Relationship Be-tween Automaker,Dealer and Customer

12:35pm - The AgileAutomobile

12:10pm - LeveragingPCIe for High-SpeedIn-Car Connectivity –The Data Center onWheels

12:35pm - Au-tonomous Driving De-velopment: The raceto Level 5

12:10pm - Mobility byDesign

12:35pm - Partner-ships & CollaborationDriving Mobility

12:10pm - Leapfrog-gers & game-changers: How keyOEMs bring connect-ed mobility to marketin 6 months and at afraction of typical in-vestments. Are youkeeping up?

1:00PM 1:00pm - LUNCH &NETWORKING BREAK& INDUSTRY CHOICEAWARD!

1:00pm - LUNCH &NETWORKING BREAK& INDUSTRY CHOICEAWARD!








2:20pm - Panel: If IoTapplications are con-sidered an easy tar-get, how can we pro-tect applications forthe Connected Car?

2:45pm - Panel Dis-cussion: Emergingtrends with Sensor Se-curity Vulnerabilities


2:20pm - Designingautomotive siliconwith modern systemarchitectures in mind

2:45pm - Is Automo-tive Going the Way ofthe Airline?


2:20pm - Panel Dis-cussion: Behind theCurtain of Closed En-vironment AV and V2XTesting

2:45pm - Panel Dis-cussion: AI & theBrains Behind the Op-eration













3:00PM 3:10pm - Networkingand Coffee Break

3:40pm - Navigatingthe Future: ARoadmap to FlexibleSecurity and ControlOver a connected ve-hicle’s lifetime

3:10pm - Networkingand Coffee Break

3:40pm - How AlexaAutomotive EnablesDevelopers to Build In-Vehicle Voice Experi-ences




3:40pm - CASESTUDY: Connected,Autonomous and Inte-grated




4:00PM 4:05pm - Panel Dis-cussion: How CanFleet Owners & CarSharing Services StayOne-Step Ahead ofIdentity Theft?

4:30pm - Chairman'sClosing Remarks

4:35pm - End of Con-ference

4:05pm - Panel Dis-cussion: How Con-nected Cars AreChanging the AudioGame





4:05pm - Latest Au-tonomous RegulationUpdate










sessions tu-automotive detroit · test track site visit to the american center for mobility 10:00am...

Documents