• NEELY LUGA ANAK UDIN 2009817316• RUHANI BINTI MAT KHALIL 2009641548• NORFARAAIN HAMZAH 2009298962• NUR AMIRAH MOHD ALI 2009264244• NUR FARAHAIN SUPIAN 2009627474

Prepared for : Mdm. Mardziah binti Hashim

CONTEN

T

Lesson Learned

Conclusion

IT Application

Supply Chain

Core Business

Business Model

Karangkraf Achievement

Background of Company

Company Founder

Introduction

INTRODUCTION

Site visit Karangkraf at Lot 2, Jalan Sepana 15/3, Off Persiaran Selangor, Seksyen 15, 40200 Shah Alam, Selangor.

On 20th September 2010

Attended by 25 students of Bachelor (Hons.) Business Computing.

Objective of the site visit: to fulfill our syllabus needs to gain new knowledge apply what we have learned in class to the real world learn the process involved to produce a quality book

Kumpulan Karangkraf started its business in a humble little shop lot in 1978

Its founder Hussamuddin bin Hj. Yaacub had a simple dream of interpreting white pages into great opportunities.

Aim: An established publication and printing firm and distributor of magazines, books and printed materials in South East Asia that meets world quality standards.

Mission statement Money is not merely the bottom line!

Business continuity is by emphasizing on a strong foundation in good basic human values and practiced by everyone within the organization

Constantly identifying new publishing opportunities and keeping the business integrity intact Every publication is designed to meet the national aspiration of injecting

good moral values

COMPANY FOUNDER

• Dato' Hussamuddin Yaacob

• 53 years old

• Born at Kota Bharu, Kelantan

• His wife’s name is Datin Jamilah Yahya

• His father’s name is Allahyarham Haji Yaacob Idris, and he have risen all his children only from the earning of small bookshop which is ‘Toko Buku Yaacob Idris’

• a straight-talking businessman with a passion for his industry

• “I was born in the back of a bookshop. You could say I’ve been vertically integrating ever since: All I’ve done since I left Universiti Kebangsaan with my Economics degree is focus on books, magazines, publishing and printing!” he declares.

• Kumpulan Karangkraf started its business in a humble little shop lot in 1978, its founder Dato’ Hussamuddin bin Hj. Yaacub had a simple dream of interpreting white pages into great opportunities.

BACKGROUND OF COMPANY

Started its business in a humble little shop lot in 1978. Its founder Hussamuddin Bin Hj Yaakob had a simple dream of interpreting white page into great opportunities.

Before this he organized a small workforce to begin publishing the company’s maiden magazine called Mingguan Kanak-Kanak. Then followed by weekly tabloid, Bacaria, Watan, Media Hiburan, Remaja and Nona.

The magazine become extremely popular and circulation grew in leaps and bounds.

For more than 20 years, Karangkraf stood boldly on the streets of Taman Tun Dr Ismail and Jalan Pencala, Petaling Jaya. In 2002 the company moved to Shah Alam and settle in its own complex. Known as Karangkraf Complex, the pure building on 12.5 acres captures the sight of road users whenever they pass along Section 15.

The complex enables all Karangkraf operations under be conducted under one roof. In providing a conductive working place, the company believes that it will create a healthy and happy environment for the staff.

Today Kumpulan Karangkraf in undoubtedly the most successful publisher placing 28 well-known magazine and I daily newspaper on shelves nationwide and stand as publishing force to be reckoned with. Kumpulan Karangkraf now hold the proud mantle of leader in a challenging and demanding industry.

KARANGKRAF ACHIEVEMENT

• Throughout the years, Karangkraf group has garnered many accolades from various fields. This is testament of the group’s dedication towards excellence. Among the awards are:

Malaysian Guinness Book Of Record

Awarded for Super brand of Malaysia for year 2005

MPA Magazine Award 2006 : Best cover design :English(Lifestyle Magazine) Traverama magazine

MPA Magazine Award 2006 : Best cover design : Malay (Lifestyle Magazine) Libur Magazine

Ministry of Health : Literature Award : Best magazine : Remaja Magazine

Focus SPM receive the Journalism Award Education from the Press Institute of Malaysia in 2005

Media Network Awarded ISO 9001:2000 in 2004

Awarded best booth design for 2002,2003,2004 and 2005 during the KL international Books fair

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Market Strategy

Organizational Development

Management Team

BUSINESS MODEL

• Sells many types of magazines that are suitable for any age and ganderValue Proposition

• Magazine publications and subscriptions • AdvertisementsRevenue Model

• Teenagers, Women , Working Women, Men, Students

Market Opportunity

• Berita HarianCompetitive environment

• KarangKraf publishes 28 well-known magazines and 1 daily newspaper

Competitive Advantage

• Advertisement• Press ReleaseMarket Strategy

• Hardware• Software• Network

Organizational development

• Editor• Graphic Designer• Photographer

Management Team

CORE BUSINESS

Subscriptions

Publications Advertisements

Service : To support companies’ day to day operation and administration task

ICT : To give ICT support for the whole companies’ group

Finance : Managing companies’ financial

Human Resource : Managing companies’ human resources Library : Managing archiving and reference resources for the publication purposes.

Editorial, Graphics & Photography

Sales & Advertising

Marketing & Promotions Distribution, Circulation

To provide the magazine content,

stories, photos and magazine’s

layout

Find the prospect client and sponsors

Find the prospect client and sponsors

Distribute the magazines and product to agents

and readers

SUPPLY CHAIN

IT APPLICATION

EDITORIAL

• Computer• Internet• Word

processing software

PHOTOGRAPHY &

GRAPHIC

• Computer• Camera• Adobe

Photoshop & In Design software

• Apple Macintosh

PRINT

• Printing machines

• Customer first is the key to succeed!• Entrepreneurs should believe in their dream and believe in

themselves.• Success and profitability are outcomes of focusing on

customers and employees, NOT objectives.• Don’t afraid of making mistakes, learn from mistake &

improve ourselves every year!

Lesson Learned

CONCLUSION• As a conclusion, after we have done the visit, we have

learned that there is no easy road to be a success person. Everything we want to do, we need to start from below. If we want to survive, we need to become a creative and innovative person, so anything that is given to us, we can face it. Confident and always make a target for our achievement are the most important thing. Decision making is an important step in a business, so we need high confident level if we want to success. As a result, we can see that Kumpulan Karangkraf today is undoubtedly to become the most successful publisher in Malaysia.