session #4, internet marketing tools
DESCRIPTION
Final (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on July 1, 2009 by Ted Barber and Larri Cochran.TRANSCRIPT
Enterprise Workshops
Created for Funded by
Distance Training Program
Internet Marketing ToolsSession #4July 1, 2009
AGENDA
• Review Session #3
• Article contest publish to blog
• Create newsletter from blog
• Put it all together
• Q&A
Prepare an Article
1) Decide on a topic for your article
2) Write your article
3) Edit using keywords
4) Select 2-3 photos
5) Proof-read & spell-check!
Eco Exotic’s Keywords
sustainable eco friendly
green ecological
furniture furnishings
home accessories
Eco Exotic reclaimed
Publish an Article
1) Upload article to the blog
2) Add photos
3) Final proof
4) Publish article
Dashboard
Editorial CalendarAugust
2009Article Topic Who
Due Date
Publish Date
Week #1 New teak plantation certified sustainable
A.M. August 1 August 8
Week #2 Eco designs with reclaimed wood
P.L. August 8 August 15
Week #3 Eco Exotic company joins SFC
S.A. August 15 August 22
Week #4 Results from Las Vegas show
J.L. August 22 August 29
AGENDAReview Session #3
• Article contest publish to blog
• Create newsletter from blog
• Put it all together
• Q&A
Your Blog Articles
•Well done!
•Review & prepare
•Contest
•Publish
You
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log
art
icle
#1
You
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log
art
icle
#2
You
r b
log
art
icle
#3
You
r b
log
art
icle
#4
You
r b
log
art
icle
#5
The Winner!
• Style
• Use of keywords
• Proof & spell check
• Links to Eco Exotic
AGENDAReview Session #3Article contest publish to blog
• Create newsletter from blog
• Put it all together
• Q&A
Create a Newsletter from your blog
• 2-3 articles
• Special message section
• Links to Eco Exotic website
We Recommend
• Same topics as blog, but slightly longer articles
• PDF format
• Upload to Eco Exotic website
Get Results
• Email summary to your mailing list
• Links to newsletter & Eco Exotic website
• Results: more traffic, more buyer inquiries
Email Summary
• Brief description of each article (1-3 sentences)
• Include links to newsletter & website
•Minimal graphics
Editorial CalendarAugust
2009Topic Who
Due Date
Publish Date
Week #1New products from
Eco Exotic J.L. August 1 August 8
Week #2 Sustainable Living T.N. August 8 August 15
Week #3Eco Exotic at Las Vegas trade show R.S. August 15 August 22
Week #4 Workplace Safety J.L. August 22 August 29
NewsletterAdapted Blog
Articles D.R. August 31 September 15
AGENDAReview Session #3Article contest publish to blogCreate newsletter from blog
• Put it all together
• Q&A
Online Marketing Strategy
EcoExotic
Newsletter
Eco ExoticBlog
Search Engines
Eco Exotic
Website
SEO
Keys to Success
• Keywords & tags
• Shared links• Current information
• Consistent brand
SummarySession #4
Review Session #3Article contest publish to blogCreate newsletter from blogPut it all together
• Q&A
• Practice blog “Eco Exotique”
• Reserved blog “Eco Exotic”
Eco Exotic Blogs
More Support• Email your questions to us
• We will post questions & answers on a private website for group
• You can use a free practice blog with weekly feedback from us
Enterprise Workshops
Created for Funded by
Distance Training Program
Presented by
Ted Barber Larri Cochran
Internet Marketing Tools