session #1, internet marketing tools
DESCRIPTION
First (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on June 10, 2009 by Ted Barber and Larri Cochran.TRANSCRIPT
Enterprise Workshops
Created for Funded by
Distance Training Program
Internet Marketing Tools
Session #1
June 10, 2009
• Purpose of Training
• Our Questionnaire, Your Questions
• Website Tour
• Online Marketing Strategy
AGENDA
• Manufacturers/Wholesalers
• Design Blogs
• Sustainable Living
Website Tour
Manufacturers/Wholesalers
Design Blogs
Sustainable Living
Purpose of Training
Our Questionnaire, Your Questions
Website Tour
• Online Marketing Strategy
AGENDA
Online Marketing Strategy
Eco Exotic
Newsletter
Eco
Exotic
Blog
Search Engines
Eco
Exotic
Website
Online Marketing Strategy
Eco Exotic
Newsletter
Eco
Exotic
Blog
Search Engines
Eco
Exotic
Website
Online Marketing Strategy
EcoExotic
Newsletter
Eco
Exotic
Blog
Search Engines
Eco
Exotic
Website
Sample Newsletter
Online Marketing Strategy
EcoExotic
Newsletter
Eco
Exotic
Blog
Search Engines
Eco
Exotic
Website
Website Update
Blog
call-out
here
“Newsletter” added
to navigation
Newsletter
subscription
sign-up field
here
• Online marketing is essential & simple
• Key tools for Eco Exotic: blog, newsletter
• Create a dynamic & “fresh” website
• First step: blog & pictures
Summary
Session #1
• Creating your first blog is easy!
• Search Engine Optimization (SEO)
• Using Keywords
• Demonstration of marketing impact
Next Week
Session #2
Enterprise Workshops
Created for Funded by
Distance Training Program
Presented by
Ted Barber Larri Cochran
Internet Marketing Tools