session #2, internet marketing tools
DESCRIPTION
Second (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on June 10, 2009 by Ted Barber and Larri Cochran.TRANSCRIPT
Enterprise Workshops
Created for Funded by
Distance Training Program
Internet Marketing Tools
Session #2
June 17, 2009
• Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development
AGENDA
Manufacturers/
Wholesalers
Design Blogs Sustainable
Living
Website Tour
Online Marketing Strategy
EcoExotic
Newsletter
Eco
Exotic
Blog
Search Engines
Eco
Exotic
Website
Website Update
Blog
call-out
here
“Newsletter” added
to navigation
Newsletter
subscription
sign-up field
here
Review of Session #1
• Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development
AGENDA
Search Engine Optimization
(SEO)
Search Engines
Keywords
Tags
Links
Frequency
EcoExotic
Newsletter
Eco
Exotic
Blog Eco
Exotic
Website
Keywords
“Sustainable Furniture”
“Eco Friendly Furniture”
“Green Furniture”
“Green Home Furnishings”
Tags
title tag
alt tags
Links
Vivavi Apartment Therapy
Frequency
Search Resultsworse better
Up
date
sra
reo
fte
n
PR & Product Placement
1) Send press releases
2) Follow up contacts by email
3) Begin networking online
4) Get your product information on targeted websites
PR & Product Placement
Review of Session #1
Search Engine Optimization (SEO)
• Getting results – impact of good SEO
• Best practices in content development
AGENDA
SEO Results
Vivavi.com
622,542
Urbanwoods.com
2,017,382
SEO Results
EcoExotic.net
3,962,794
Review of Session #1
Search Engine Optimization (SEO)
Getting results – impact of good SEO
• Best practices in content development
AGENDA
Best Practices
Content Development
1) Consider the Story Line – what is the topic?
2) Keep it conversational – simple is best
3) Get a photo that helps tell the story
4) Keep it short!
5) Think about tags & keywords
Best Practices
Content Development
• SEO: keywords, tags, links & frequency
• PR & product placement
• Essential for buyers to find you online
• Best practices: story lines, conversational, photos, short… use tags & keywords
Summary
Session #2
• Assignment: creating your first blog posts – short article & photo
• Review posts and load onto blog
• Demonstrate WordPress blog site
• Creating an Editorial Calendar
Next Week
Session #3
Enterprise Workshops
Created for Funded by
Distance Training Program
Presented by
Ted Barber Larri Cochran
Internet Marketing Tools