session #3, internet marketing tools
DESCRIPTION
Third (of 4) distance training workshops developed for Eco Exotic, a client of the SENADA project (implemented by DAI, funded by USAID). Workshop created and delivered on June 24, 2009 by Ted Barber and Larri Cochran.TRANSCRIPT
Enterprise Workshops
Created for Funded by
Distance Training Program
Internet Marketing Tools
Session #3
June 24, 2009
• Review of Session #2
• Preparing articles for publishing
• Live demonstration of WordPress blog
• Editorial calendar
AGENDA
Search Engine Optimization
(SEO)
Search Engines
Keywords
Tags
Links
Frequency
EcoExotic
Newsletter
Eco
Exotic
Blog Eco
Exotic
Website
Keywords
“Sustainable Furniture”
“Eco Friendly Furniture”
“Green Furniture”
“Green Home Furnishings”
Tags
title tag
alt tags
Links
Vivavi Apartment Therapy
Frequency
Search Resultsworse better
Up
date
sra
reo
fte
n
PR & Product Placement
• Send press releases
• Follow up contacts by email
• Begin networking online
• Get your product information on targeted websites
AGENDA
Review of Session #2
• Preparing an article for publishing
• Live demonstration of WordPress blog
• Editorial calendar
Preparing an Article
1) Decide on a topic for your article
2) Write your article
3) Edit using keywords
4) Select 2-3 photos
5) Proof-read & spell-check!
Eco Exotic’s Keywords
sustainable eco friendly
green ecological
furniture furnishings
home accessories
Eco Exotic reclaimed
Example 1
Photos
Example 2
Photos
Example 3
Photos
Publishing an Article
1) Upload article to the blog
2) Add photos
3) Final proof
4) Publish article
www.wordpress.com
Dashboard
AGENDA
Review of Session #2
Preparing an article for publishing
Live demonstration of WordPress blog
• Editorial calendar
Marketing Plan
Marketing Plan
Editorial Calendar
July
2009Topic Who
Due
DatePublish
Week #1New products from
Eco ExoticJ.L. July 1 July 8
Week #2 Sustainable Living T.N. July 8 July 15
Week #3Eco Exotic goes to
Las Vegas showR.S. July 15 July 22
Week #4 Workplace Safety J.L. July 22 July 29
Editorial Calendar
August
2009Topic Who
Due
DatePublish
Week #1New teak plantation
certified sustainableA.M. August 1 August 8
Week #2Eco designs with
reclaimed woodP.L. August 8 August 15
Week #3Eco Exotic company
joins SFCS.A. August 15 August 22
Week #4Results from Las
Vegas showJ.L. August 22 August 29
Summary
Session #3
Review of Session #2
Preparing an article for publishing
Live demonstration of WordPress blog
Editorial calendar
• Assignment: write a blog article
• Prepare & publish articles to blog
• Creating a newsletter from your blog
• Putting it all together
• Q&A
Next Week
Session #4
Enterprise Workshops
Created for Funded by
Distance Training Program
Presented by
Ted Barber Larri Cochran
Internet Marketing Tools