services as products; products as services
TRANSCRIPT
Steven Johnson +1-571-249-1717 [email protected] Twitter @sjohnson717
Services as products; Products as services
Be clear on the problem to solve
“What would you say you do here?”
“ ” “ ” Those who cannot remember the past are condemned to
repeat it.
George Santayana
Master your plays
h4p://www.flickr.com/photos/bigdogwoody2000/2389109926/
Standard or Custom?
The tyranny of choice
The ad hoc approach is too complex
Can you turn parts into products?
Build products from your capabiliJes inventory
Consistency is the key to profit
h4p://www.flickr.com/photos/sshb/473904054/
A typical process?
InnovaJon begins with observaJon
“This side up”
h4p://www.flickr.com/photos/andyde/4762081047/
Adapt to changing requirements
Remember: buyers aren’t users
Design ma4ers
Premium price your unique capabiliJes
“ ” “ ” If you can’t describe what you are doing as a process, you
don’t know what you are doing.
W. Edwards Deming
Turning services into products
Performance retrospec.ve
Product-‐to-‐market process
Idea-‐to-‐product process
Product
PromoJon
Sales
OperaJons
Business
Market
Business
Market
What are your ideas?
