service design jam
DESCRIPTION
Presenting how we managed to gather meaning during the GSJ 48h event. Presented at the Architectures of Meaning workshop at Pervasive 2012 (Newcastle, UK) and briefly also at the World Usability Day in Slovenia.TRANSCRIPT
Jam me a service Designing a cross-channel experience
The story about
= Customer eXperience= salesmen pitch
:(
:) = “The big picture” approach= easier to explain/sell than UX
Service Design
Maribor, Slovenia
Global Service Design Jam
48 hours to design an innovative service
About the Jam then
15 (regular) participants + 3Gardeners, artists, nurses, developers, designers, students, elderly.
About the Jam then
- SWOT. - Business plan+ users
Double Diamond
The tools
User Journey Map, User ShadowingPersonas, Brainstorming, Design BriefExperience Prototyping, Service BlueprintsScenarios, Experience Maps
The Challenge(s)
UCD & PD, UX & IxD with non-designersDiverse audienceActive participation / motivationLateral, design thinking
8/16 Halfway done
- 2 participants the first day
“I don’t get it, sorry.“
Data. Data. Data.
So, how are we?
Data into information into insight
Information onto journey map = reference point
Design & show & tell & repeat
Make sense, please
Glue & bridge. “Aaah, we are on the same page.“
Tool for synthesizing ideas
Tool for sense making
Tool for service prototyping
IA as a...
Designing a true cross-channel experience
Users = wicked designers
More please
More, please
Damjan Obal@damjanobalUniverza v Mariboru /blok_blok
not me, but Jernej >