11-13 March 201148 HOURS TO DESIGN A NEW SERVICE

Every product is already a service Tim Brown

Business, just as architecture and painting, are concerned, not with how things are, but how they might be - in short with

DESIGN.

The manager is a Form-Giver who shapes organizations and economic

processes.

Herbert Simon

EfficientDistinctive

UsefulUsable

Desirable

EfficientDistinctive

UsefulUsable

Desirable

EfficientDistinctive

Experience

ANTWERPANTWERP ANTWERP

ANTWERPANTWERP ANTWERP

Design a Service in 48 hours

Perspective on the theme

User-centered

Say Do

ThinkFeel

≠What customers

Ideas & Concepts

Sketch!

Be different

Serious play

Tangible presentation

Have Fun

Make Friends

Make Stuff

Learn

SIX JAM TIPS(presented by the GSJ Global Council)

ADJUST EXPECTATIONS (Kleber Puchaski, Curitiba Jam)

No one expects you to design, prototype and present an entire education system or future transportation network in only 48 hours. So don't try. The best innovative ideas for a Jam are small, self-

contained and have one really cool new aspect. So that's what you should aim for.

PLAY, SERIOUSLY(Patti Hunt, Melbourne Jam)

Being playful makes you more creative. It lets you make mistakes, and is a really enjoyable way of working together. But - keep your play focused on your goals.

So laugh a lot, be playful & enjoy the weekend!

TRY NEW THINGS(Bengi Turgan, Istanbul Jam)

You probably brought your own tools and techniques to the Jam, and that's great. Share them, but please don't forget to use and try out other people's methods too. Learning other ways to work - or

developing brand new ones - is one of the best things that can happen in the next two days.

DOING, NOT TALKING(Joel Van Dyke, Greenville Jam)

In 48 hours, there's no time to discuss stuff. If you spend too much time talking, maybe your ideas are too complex? Turn your ideas into something you can DO, then get up and try it out. It's a faster

and more creative way to make decisions and move forward.

CO-CREATE(JaEun/Joanne Kim, Seoul Jam)

Co-creation is a key concept of service design - we say "don't be a prophet, be a wise guide". But you might not have your real service users or customers in the room to work with you this

weekend. So think about ways to get out, bring in ideas from outside, and use other people around you to co-create your design.

DON'T FALL IN LOVE (Adam Lawrence & Markus Hormess, Nürnberg Jam & GSJ)

Your first ideas might be great, but your later ones will be better - if you give them a chance. So never fall in love with an idea, or with a prototype. Always be happy to throw everything away for

the next idea. Work fast, and work dirty.

Global Service JamJust 48 hours to design a service

www.globalservicejam.org 6 tips handout to accompany video

Play & Laugh

Move around

Eat carbs

Think visually

Jürgen’s survival guide for

GLOBAL Jamhttp://planet.globalservicejam.org

#gsj11#gsjantwerp

!"#$%&#'()*+,"--

.-/0"-+1&#2)3&+4"56+7%$8&#*5"9&+*/'')0-&+$("%:'+$/+/;#+!"#!$%&'()*+,&$')%$-

7%9+8)$(+$(&+(&-*+/<+/;#+.%/(%0()*+,&$')%$-

Stuurboord!"#$"%&'(& ) &"#*+,%-,#