seojocktoberfest - agency vs inhouse - richard shove
TRANSCRIPT
@RichardShove http://www.buyagift.com
An Insider’s PerspectiveFrom Agency to In-House
@RichardShove http://www.buyagift.com
Who Are You?
PreviouslyCurrent
@RichardShove http://www.buyagift.com
Differences?
@RichardShove http://www.buyagift.com
Cross Discipline and Cross Team
Measure
UX
CROSEO
Other Internal Teams
• Designers• Developers• Product Managers• Operations • Senior Management• Customer Services
@RichardShove http://www.buyagift.com
Major Changes = Squeaky Bum Time
@RichardShove http://www.buyagift.com
Lessons Learned
@RichardShove http://www.buyagift.com
Yes, It’s Political
@RichardShove http://www.buyagift.com
Know Your Audience
@RichardShove http://www.buyagift.com
Don’t Promise What You Can’t Deliver
@RichardShove http://www.buyagift.com
Align Your Processes
@RichardShove http://www.buyagift.com
Attention to Detail
@RichardShove http://www.buyagift.com
Your Reports (probably) Suck
@RichardShove http://www.buyagift.com
TL;DR
@RichardShove http://www.buyagift.com
Automate But Provide Value
@RichardShove http://www.buyagift.com
Align Sources and KPIs
@RichardShove http://www.buyagift.com
What Metrics?
@RichardShove http://www.buyagift.com
Educate
@RichardShove http://www.buyagift.com
Report Progress and Success
@RichardShove http://www.buyagift.com
You Are Disposable
@RichardShove http://www.buyagift.com
Questions?