Search Engine Optimization Off Page Part- Training Session

Created By Jitender Kumar

Overview

Definition of SEO? Major Search Engines Share of Search Market Global Recipe Where are the Organic Results? Where are links (Backlinks) for a

Website? Types of SEO Process of SEO Link Building (Off Page SEO) Method Question & Answer session

Definition

Search Engine Optimization (SEO) is a process to increase visibility to a website from search engines via natural(organic or algorithmic) search results.

Major Search Engines

There are three major Search Engines:Google.comYahoo.comBing.comWe always focus to feature our website on top of the SERPS in above three Search Engines.

85.75%

5.42%4.67%

2.11% 0.56%0.49%

Share of Search Market

Google

Yahoo

Baidu

Bing

Ask.com

Other

Search Engine Market Share (January 2012)

The above data is measured against global website traffic reported by seoMoz, Compete, Nielson-Net, Alexa, and Karma Snack's Snackfolio traffic analytics.

The data is monitored and updated twice a month.

Recipe for an effective SEO

Where are Organic Results?

Where can be seen links for a website?

By using the command link:http://www.YourDomainNam

e.com

Types of SEO

Generally, We do Website Optimization in two parts:

On Page SEO : On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.

Components of On Page SEO : Keyword Density, Keyword Prominencity On Page SEO & Titles : One of the most heavily weighted tags in regards to on page

optimization is the title tag which contains most relevant keyword to describe a particular page.

On Page SEO & Meta Tags: This includes adding ALT tags to images. ALT tags are short and description and will show up when a user mouses over the image. Other tags include meta tags like keywords and descriptions both used by spiders to return relevant search results. Heading Tag which is used to important keywords.

Off Page SEO : Off-page SEO refers to the aspect of search engine optimization which is performed externally to the website itself to achieve a better result on search engine ranking pages. Off-page SEO primarily consists of increasing the number of inbound links from other websites, also known as backlinks.

Process Of SEO

Step 1: Discuss Business objectives. Step 2: Conduct initial keyword analysis. Step 3: Identify the keyword/landing page combinations. Step 4: On-site & Off-site optimization. Step 5: Detailed Recommendation documents. Step 6: Implementation.

Link Building Methods

There are various off-page SEO link building methods that are used today, some are considered healthy where as some do not generate the same amount of traffic.

Community Creation in Social Networking SitesBloggingForum PostingsSearch Engine SubmissionDirectory SubmissionSocial BookmarkingLink ExchangeCross-LinkingPhoto Sharing

Link Building Methods

Video Promotions Business Reviews Business/Profile Listings Article Submission Press Release Promotion Classifieds Submission Social Shopping Network Answers Document Sharing Widget / Gadget Development PPC Ad Campaign

Community Creation in Social Networking Sites

E.g. of Social Networking Site

This is one of the most powerful ways to promote your company/website online:Write a blog of your own or for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs).

Blogging

E.g. of Blog

Forums

E.g. of Forums

Search Engine Submission

E.g. of Search Engine Submission Site

Directory Submission

E.g. of Directory Site

Social Bookmarking

E.g. of Social Bookmarking Site

Link Exchange

E.g. of Link Exchange

Cross Linking

E.g. of Cross Linking

Photo Sharing

E.g. of Photo Sharing Site

Video Promotion

E.g. of Video Promotion Site

Business Reviews

E.g. of Business Review Site

Business/Profile Listing

E.g. of Business Listing Site

Article Submission

E.g. of Article Site

Press Release

E.g. of Press Release

Classified Advertisement/Submission

E.g. of Classified Ads

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Hotfrog, Brownpages, Manta, Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

Shopping Listing

E.g. of Shopping Listing

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, Wiki Answers etc.)

Answer Posting

E.g. of Answer Posting

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

The technique is simple, create a Word or PDF document, embed 1 or 2 keyword relevant links in it and submit.

A number of document sharing websites are now available that allow you to upload documents in various formats (PDF, Word etc) for the rest of the world to access and share. The pages this documents are shared from are spidered content. Google in particular is absolutely lapping up

Documents Sharing

E.g. of Documents Sharing Site

Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.

Widget/Gadget Development

E.g. of Widget/Gadget

PPC is the abbreviation of Pay Per Click. When none of the above strategies work for you, go for a

PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

PPC gives you branding to your business or product. Sponsored ads give you unique traffic. It is the quickest way to generate leads.

PPC (Sponsored) Ads

E.g. of PPC (Sponsored) Ads

Questionnaire

Question & Answer Session

Question & Answers

Thank You

Created ByJitender Kumar

Team Lead – SESResultFirst