SEO and SEA

Search engine optimizationand

Search engine advertising

Wesley Lacroix0791467.IBK

SEO

• These days every business has a website

SEO

• And every business wants to score top results in the Google ranking

SEO

• But how to achieve these top results?

SEO

• How Google works…

SEO

• How to use this…?

SEO• Start by finding out which keywords are searched for

most

SEO

• After that, the design!

• No Flash! Instead just use pictures.• Give a name to every picture by using the keywords you have found.• Make sure the URL you are using, mentions your top product/ service.• Make sure the source code of the website mentions these products/

services as well.• Use a “high ranked keyword” to name every page.• Use these keywords several times in the title and text, placed on the page.• Start linkbuilding by using the keywords

SEO

For Example…

SEO

1. Make sure the URL you are using, mentions your top product/ service.– In the best case you have a keyword mentioned in the URL

SEO

2. Use a high ranked keyword to name every page

SEO

3. No Flash, instead just use pictures. And give a name to every picture by using the high ranked keywords.

SEO

4. Make sure the source code of the website mentions these products/ services as well.

Title: Meta keywords Meta description:

SEO

5. Start with linkbuilding

SEA

• Set up your google AdWords account

SEO and SEA

• And score top results!

SEO and SEA

• Thank you for your attention