SEO Workshop

"Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results" Wikipedia Presenting Martina Motwani

`1SEO Workshop

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5 Ways This Workshop is Different From Others1. It's targeted and relevant to your website.2. It provides actionable training and 1 hour of free follow-up.3. It's small and intimate.4. It's taught by a proven SEO Specialist with 5 years of hands on search engine optimization experience.5. 100% satisfaction is guaranteed.

What This Workshop CoversHow Search Engines Work - Spiders, Indices, Algorithms & Constantly Evolving TrendsInside the Head of the Searcher - Search Behavior and IntentHands-on Keyword Research - How to Find the Right Keywords for Your BusinessSEO Copywriting - Optimizing Your Textual ContentTitle & Meta Tags - Which Ones Are Important and How to Best Use ThemSearch Friendly Site Architecture, Design, Navigation and Internal LinkingTechnical Optimization - URLs, Redirects, Flash, JavaScript/AJAX, Site Speed and MoreStructured Data - Growing Importance of Microdata, Schema and Rich SnippetsGoogle Plus - The Role in RankingsLink Building - Tools & Tactics for Getting Valuable, Relevant and Trustworthy LinksGoogle Maps & Local - A Primer to Claiming and MaximizingCitations - What Are They and How to Get ThemSocial Media and the Role it Plays in SEOCompetitive Analysis - Reverse Engineering Your Top Online NemesisTools of the Trade - (Mostly) Free Tools & Resources for SEO

My 5 Search Engine Marketing ServicesSEO WorkshopsKeyword AnalysisWebsite Search Engine Optimization (SEO)Link Building StrategiesBlog Marketing

Items I will most likely cover?Targeted traffic acquisitionBehind-the-scenes website code (title tags, description tags, keyword tags, etc)CopyGross usability issues impacting conversionSite architectureLinking structureAnd, of course, any specific questions you might have

Website SEO AuditYoull get an in-depth report with a prioritized set of fixes. Areas I address:Assessment of current keywordsRecommendations for additional keywordsCompetitive positioning in the search enginesCurrent visibility in the search enginesContent & copy -- search engine friendlinessFreshness of contentKeyword use in copySite architecture (organization around silos or themes)Site mapsRobots.txtHostingURL StructureInternal page link structureMeta tagsImage alt tagsBacklink assessment vs. competitorsTop level link acquisition recommendationsConversion issues (task oriented)

Who Should Attend

Students graduates who need to learn SEOMarketing Managers charged with leading their company website's SEOEntrepreneurs who understand the value of SEO but are not quite sure how to take their website to the next levelLocal Business owners who are tired of spending a fortune with Yellow Pages and who instead want to understand SEO.Business owners who have lost substantial Google traffic over the yearsWebsite designers or copywriters who want to be trained in SEO

Price

3000 Rs. for one attendee. Includes:7 hour intensive WorkshopAll Powerpoint training materialsIndividualized SEO website assessmentThanks Martina Motwani www.martinamotwani.com Call :9983153251 Skype:martina.motwani

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