seo services rank higher on google...rank higher on google seo services conversion advantage®...

RANK HIGHER ON GOOGLE

SEO Services

CONVERSION ADVANTAGE® © 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

*Conversion Advantage reserves the right to change its pricing at any given time. In no way does it offer any form of performance guarantees to any client. This is dependent on multiple external factors we can’t control.

C O N V E R S I O N A D V A N T A G E ® © 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

WHO WE AREOUR SERVICES HAVE BEENUSED BY BRANDS ACROSS THE UK, AUS & RSALeading marketing strategist Dante Botha startedConversion Advantage in 2012 with the vision togrow this independent digital marketing agency intoone of the leading agencies across the globe.

Conversion Advantage is an agency born out of theoptimal combination of data and creativity. Throughthe effective implementation of high-quality, creativedigital marketing campaigns that provide actualresults, Conversion Advantage has serviced a long listof clients locally, here in South Africa, and in the UnitedKingdom, Australia and New Zealand.

We love to help companies grow by helping themincrease their leads and sales with digital marketing.We firmly believe that the future is online, and wewant to help businesses to dominate their markets ondigital platforms.

We are continually growing and are committed to anethos of continuous learning. This has enabled us tocontinually produce outstanding results for our clients.


M E E T O U R T E A M O F S P E C I A L I S T D I G I T A L M A R K E T E R S

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Karlyne ZovitskyDIGITAL STRATEGIST

Justin SandlerHEAD OF PAID MEDIA

Ruan SmitHEAD OF SEO

Martin KrugelDESIGN DIRECTOR

Nick ThomsonBUSINESS DEVELOPMENT DIRECTOR

Rhys KrohnJUNIOR DIGITAL STRATEGIST

Chanté TaljaardJUNIOR CAMPAIGN MANAGER

Donovan OliverosJUNIOR SEARCH ANALYST

Tracey-Lee PollardGENERAL MANAGER Francois Gelderblom

SENIOR DESIGNERRentia vd WaltBUSINESS DEVELOPMENT MANAGER

Alex WillisACCOUNT DIRECTOR

Michelle JordaanACCOUNT MANAGER

Wilmé FourieTRAFFIC MANAGER

Shaakir GaffoorACCOUNT MANAGER

Adrienne MosesPERSONAL ASSISTANT

Tania du PlessisSOCIAL & PR

Rouxmandi v HeerdenJUNIOR SEARCH SPECIALIST

Chrismari van NiekerkDESIGNER

Petri LouwDESIGNER

MpumezaOFFICE CLEANER

Thinus v RensburgGROUP ACCOUNT DIRECTOR

Danté BothaSTRATEGIC DIRECTOR

With a wealth of experience in our team, we generate thousands of leads and sales for our clients every month.


V

Your Business Can Benefit From SEO When…

CONSUMERS CAN’T

FIND YOUR WEBSITE ONLINE WHEN DOING

RESEARCH

YOU WANT TO IMPROVE YOUR OVERALL MARKETING ROI

YOU WANT TO INCREASE

TRAFFIC TO YOUR WEBSITE

YOU WANT TO OPTIMISE YOUR CONTENTFOR RELEVANT SEARCHES

YOU WANT TOINCREASEBRANDAWARENESS

YOU WANT TO TAKE AND GAIN ONLINE MARKET SHARE

WHY


O U R 2 - S T E P P R O C E S S T O H E L P O U R C L I E N T S R A N K O N G O O G L ESearch Engine Optimisation allows you to organically jump the ranks on search engines like Google until you are on the 1st page. By continuously optimising your website, you are making it easier for search engines to find your site which leads to more traffic, leads or sales.

The leading search engines are Google, YouTube, Bing, and Yahoo.

Step 1: SEO Audit

Conduct an audit of your current Google Analytics account*, Search Console Account and any heatmap software to determine the state of it. Once the account has been examined, we compare your website against 3 competitors and check what 10 keywords you should rank for and determine the goals of your website.

*or if the account does not exist, we skip this step

Step 2: SEO Monthly Optimisation

Create a well-planned SEO strategy that includes Local SEO, Mobile Optimisation, Onsite & Offsite Optimisation and Reporting.

S T E P 2 :S E O M O N T H L YO P T I M I S A T I O N

2 DAYS MONTHLY

COLLATE INFORMATION

DATA ANALYSIS

RECOMMENDATIONS

LOCAL SEOOPTIMISATION

ONSITE & OFFSITE OPTIMISATION

MOBILEOPTIMISATION REPORTING

S T E P 1 :S E O A U D I T


case studies

© 2 0 1 8 C O N V E R S I O N A D V A N T A G EA L L R I G H T S R E S E R V E D

C O N V E R S I O N A D V A N T A G E ®

N I S S A N E A S T E R N C A P EIndustry: Automotive

Challenge: Nissan Eastern Cape’s organic ranking was below expectation considering that they were (and still are) targeting a brand keyword.

Solution: To improve the overall customer journey and increase their ranking for certain keywords, we restructured their call-to-actions on mobile and desktop.

Result: Along with major onsite optimisation, we helped improve Nissan Eastern Cape’s overall organic ranking, shooting them to the number one position for a number of keywords.

Source: SEMrushDate: 23 October 2018

TRAFFIC

CONVERSIONS

CONVERSION RATE

OCT2018

OCT2017

33.6% INCREASE

42.8% INCREASE

2.6% INCREASE

Y E A R - O N - Y E A R

TOP RANKING KEYWORD

nissan np300 specials

nissan np300 special

nissan service centre



S A F A R I O U T D O O RIndustry: Outdoor Products

Challenge: Safari Outdoor was struggling to convert leads into sales.

Solution: Step 1: We built a completely new ecommerce platform.Step 2: We added buy modifiers to all the listed products.

All the adjustments were made with Google’s ranking factors in mind.

Result: We increased their overall ranking to the number one position on Google for a number of keywords and search queries.

TRAFFIC

CONVERSIONS

CONVERSION RATE

OCT2018

OCT2017

25.9% INCREASE

206.2% INCREASE

1.6% INCREASE



TOP RANKING KEYWORD

hornady bullets south africa

300 win mag

12 ga



B R A V E C T O ®Industry: Pet Care

Challenge: Bravecto was being outranked by their competitors in search engine results pages (SERPs).

Solution: Step 1: We built a new website with keyword optimised pages.Step 2: We added clear call-to-actions on the website.

Result: Bravecto’s site outranked many of their competitors for certain search queries.


TRAFFIC

CONVERSIONS

CONVERSION RATE

OCT2018

OCT2017

38.5% INCREASE

27.2% INCREASE

6.00% 6.58%


TOP RANKING KEYWORD

anti flea and tick chew for dogs

dog tick and flea tablets durban

3 month flea treatment for dogs



P E T S T R A I N I N GA N D B O A R D I N GIndustry: Pet Training and Boarding

Challenge: Pets Training & Boarding was struggling to reach consumers organically in an extremely competitive industry.

Solution:

Step 1: We optimised mass meta data for all of their blog posts.Step 2: We optimised all service landing pages and added clear call-to-actions.

Result: We increased their overall on Google for a number of keywords and search queries.


TRAFFIC

BOOKINGCONVERSIONS

OCT2018

OCT2017

14.6% INCREASE

10.5% INCREASE


TOP RANKING KEYWORD

golden retreiver training sydney

berkshire park dog training

dog obedience training sydney


our services & pricing


COMPONENT1 . S E O A U D I T

W H A T W I L L Y O U G E T ?

Step 1: Collate Information

We will need access to Search Console, Google Analytics and any heat map software to start our process.

Step 2: Data Analysis

We review data from Google Analytics, Search Console, Heatmaps, Auditing Tools and Manual checks.

Step 3: Make Recommendations

Make recommendations for onsite, offsite, mobile and local SEO based on the data results.

PRICE R15,000plus VAT

COMPONENT

S T E P 1 :C O L L A T E

I N F O R M A T I O N

S T E P 2 :D A T A

A N A L Y S I S

S T E P 3 :M A K E

R E C O M M E N D A T I O N S

COMPONENT

MANUAL CHECKS

3x Competitor Analysis

Top 10 targeted keywords

Goals Selection

Onsite Auditing

Google Search Console

Google Analytics


2 . S E O O P T I M I S A T I O N

W H A T W I L L Y O U G E T ?Local SEO

Local SEO helps businesses promote their products and services to local prospects and customers. It involves reviewing & optimising your current Google Business Listing: 1) Verifying and claiming social media profiles not listed; 2) Optimising the location on your company; 3) Ensuring your site features on citation sites and online business directories; and 4) Managing reviews or ratings.

Onsite & Offsite Optimisation

Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimised for your targeted keywords. Offsite SEO will focus on internal links, anchor text and other offline factors which influence the ranking of your domain in Google search results.

Mobile Optimisation

We will optimise your website for mobile and tablet devices to ensure Google and consumers have the best mobile experience.

Reporting

We send you a monthly report showcasing relevant data (Key Performance Indicators) and sessions, as well as recommendations for the upcoming month.

PRICE

10 KeywordsR7,500pmp l u s V A T

20 KeywordsR15,000pmp l u s V A T

50-100 KeywordsR30,000pmp l u s V A T

Monthly Reporting on Keyword Performance

Ranking & Session information

Year-on-Year Performance Comparison

ONSITE OFFSITELOCAL SEO

MOBILE REPORTING

Local Content

Social Profile Pages

Links & Citations

CONVERSION ADVANTAGE®

make opportunity happenC A P E T O W N

+27 (0) 21 447 1448

Unit 101, Old Castle Brewery6 Beach Road, WoodstockCape Town, 8001

P A A R L

+27 (0) 21 882 6633

Shop 11 & 12, Frater Square40A Main Road, PaarlCape Town, 7646

J O H A N N E S B U R G

+27 (0) 87 075 1985

Fourways BroadacresCnr Cedar road & Fourways BlvdJohannesburg, 2191

U N I T E D K I N G D O M

+44 (0) 203 476 7136

4th Floor, Silverstream House,45 Fitzroy Street, Fitzrovia,W1T 6EB

A U S T R A L I A

+61 (0) 88 180 0690

Alton Building,2/40 East Esplanade Manly,NSW, 2095

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C O N V E R S I O N A D V A N T A G E . C O M

seo services rank higher on google...rank higher on google seo services conversion advantage®...

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