Places Left: 8 Deadline for application: November 1, 2012

BRANDING POTENTIAL

OF SPORT CLUBS AND COACHES

Seminar & Meeting BRANDING POTENTIAL OF SPORT CLUBS AND COACHES is meant for specialists in sport management and sport lawyers, as well as marketing

professionals.

Seminar concerns management and commercialization of intellectual property of sport clubs and organizations (commercial and non-commercial).

Seminar is useful due to workshops, case studies and is targeted at solution of particular

tasks of participants1.

Seminar is held by Mikael Dashian, the developer of the intellectual property recommendations approved by the state and regional authorities, author of 6 books,

including ‘Intellectual property in business’ (2009)2, Law of Informational Highways3 (2007), Market conquest4 (2009), Copyright Law: absurd and genius5 (2011). Intellectual Property

consultant, a participant of large trials in this sphere.

Following the seminar & meeting minutes are to be prepared containing an overview of the problems in question as well as practical recommendations prepared by participants of the

meeting. These minutes shall be forwarded for acquaintance to UEFA.

1 The participants will have opportunity to get a personal consultation on the matters which are of interest 2 Original title: Интеллектуальная собственность в бизнесе 3 Original title: Право информационных магистралей 4 Original title: Захват рынков 5 Original title: Авторское право: абсурд и гениальность

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3 REASONS TO JOIN

1. You can get answers to questions which interest you most regarding intellectual property and branding from 3 points of view: Theoretical/Basic programme of seminar/ Practical /Workshops/ Individual /Individual consultations with a host of the seminar/

2. Your company obtains an IPM (Intellectual Property Management) Certificate which is to confirm a definite level of intellectual property management of a company with comments and recommendations.

3. Time for the event is specially selected so that you could attend the

large event AMSTERDAM 2012 /PLAYGROUND and LANDSCAPE EXPO 2012, INTERNATIONAL FOOTBALL DEVELOPMENT EXPO 2012, SPORTS TECHNOLOGY EXPO 2012, PANSTADIA EXPO 2012, TURF and GRASS EXPO 2012/

To join us please contact The Administration of

The National Projects Foundation +7 905 719 90 54 +7 963 755 95 35

Email: ipm.npf@gmail.com

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Programme of Stay

Dates: December 9-14, 2012 Venues: EBC Amsterdam

Amsterdam RAI Convention Centre Amsterdam, Netherlands

December 9 Sunday Arrival at the Amsterdam airport by direct flight Moscow – Amsterdam Transfer to the Hotel Check-in Free time December 10 Monday 10:00 a.m. - 5:00 p.m. Day 01 Branding potential of sport clubs (cases of Manchester City, Chelsea FC and other clubs) Branding potential of sport clubs: commercialization Best Practice Branding potential of sportsmen and sportswomen. Commercialization. Insurance. Usage of rights in turnover. Trusts December 11 Tuesday 10:00 a.m. - 5:00 p.m. Day 02 Branding potential of sportsmen and sportswomen (cases of football players of foreign clubs owned or sponsored by Russian businessmen (Chelsea, Schalke 04, Monaco, etc.) Branding potential of sport coaches 7:30-9:30 p.m. Private cruise on the boat around evening Amsterdam with a cocktail6

6 At request

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December 12-13 Wednesday – Thursday Attendance of AMSTERDAM 2012 at Amsterdam RAI Convention Centre under EXTRA programme (example) Full Access to the Exhibition Hall PLAYGROUND and LANDSCAPE EXPO 2012 INTERNATIONAL FOOTBALL DEVELOPMENT EXPO 2012 SPORTS TECHNOLOGY EXPO 2012 PANSTADIA EXPO 2012 TURF and GRASS EXPO 2012 Copy of the show guide Lunch and drinks vouchers CD with Conference presentations Access to conference program Conferences begin at 9:15 or 9:30 depending on a conference. All conferences are held simultaneously. To attend all conferences you should acquire GOLD programme.

Please pay your attention that cost and availability of tickets are set by the organizers of AMSTERDAM 2012. We are ready to assist you In acquisition of tickers and provision of

information about AMSTERDAM 2012, and furnish you with an interpreter for the exhibition at additional cost

December 14 Friday Check-out Тransfer to the airport Direct flight from Amsterdam to Moscow

At your wish you are free to prolong your stay in Amsterdam Should you so desire please mention in your questionnaire.

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Agenda7

Dates: December 10-11, 2012 Venue: EBC Amsterdam

Amsterdam, The Netherlands

December 10 Monday 10:00 a.m. - 5:00 p.m. Day 01 10:00-10:30 a.m. Welcome Coffee. Introduction

10:30 a.m. -12:00 p.m. Branding potential of sport clubs (cases of Manchester City, Chelsea FC and other clubs)

12:00-1:00 p.m. Lunch

1:00-5:00 p.m. Branding potential of sport clubs: commercialization Best Practice Branding potential of sportsmen and sportswomen. Commercialization. Insurance. Usage of rights in turnover. Trusts December 11 Tuesday 10:00 a.m. - 5:00 p.m. Day 02 10:00-10:30 a.m. Welcome Coffee. Introduction

10:30 a.m. -12:00 p.m. Branding potential of sportsmen and sportswomen (cases of football players of foreign clubs owned or sponsored by Russian businessmen (Chelsea, Schalke 04, Monaco, etc.) 12:00-1:00 p.m. Lunch

1:00-5:00 p.m. Branding potential of sport coaches The Agenda provides for coffee breaks at request

7 The programme is preliminary

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Pricing

How much is it to attend the seminar & meeting?

The National Projects Foundation is a non-profit organization, one of our aims is to promote ideas of intellectual property protection and respect towards intellectual assets of others. To let this event occur you would need to make a one-time donation of 68 000 RUR8, which is going to be used to develop IP projects and organization of the seminar (coffee breaks9,lunches10,information materials, personal consultation of the event host, analysis of the level of IP protection and IPM certificate).

How much is the trip?

The final cost depends on the place of departure, hotel class, etc. The approximate price of the trip amounts to 52 000 RUR and includes:

Visa fee Direct flight Moscow – Amsterdam – Moscow Transfer by taxi (airport – hotel - airport) Accommodation in a 4 star hotel in the city centre (5 nights, 6 days) with breakfast

Additionally we are glad to inform you that we can help you to arrange the trip

(book a hotel, air tickets, etc.) for an additional fee of 7 000 RUR. All contracts in this case are concluded between you and the corresponding companies (airline,

hotel, etc.) We provide you with technical support when booking, handling your documents, etc.

The attendance to AMSTERDAM 2012 is to be paid separately. There are different types of attendance: EXTRA: Full Access to the Exhibition Hall PLAYGROUND and LANDSCAPE EXPO 2012 INTERNATIONAL FOOTBALL DEVELOPMENT EXPO 2012 SPORTS TECHNOLOGY EXPO 2012 PANSTADIA EXPO 2012 TURF and GRASS EXPO 2012 Copy of the show guide Lunch and drinks vouchers CD with Conference presentations Access to conference program OTHER OPTIONS OF AMSTERDAM 2012 STANDARD includes full access to exhibition hall, copy of the show guide and access to any conference GOLD means EXTRA with full access to all conferences

YOUR WISHES INFLUENCE THE FINAL PRICE OF THE SEMINAR

8 Approx. 1700 Euro. You are welcome to donate any sum above the set one 9 During the seminar 10 During the seminar

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How to sign up for an event?

1. Fill up a questionnaire (see below)

2. A scan of a filled up, signed and sealed questionnaire is to be sent to the administration by email (ipm.npf@gmail.com) before the date set as a deadline on the first page.

3. Upon receipt of the scanned copy of your questionnaire the Administration shall forward you a confirmation of receipt and the details for donation and an agreement.

4. After conclusion of an agreement and settlement the due sums you shall get an informational leaflet for participants of the seminar where you will find all necessary information on time, venues, etc.

Please take care of your trip in advance.

Visa and organizational information

To join the seminar you would need to obtain a visa. We can assist you (grant you with a list of necessary documents, assist you in filling out questionnaires for visa, consultation). The normal term of consideration of the filed documents is 10 days, the term may vary depending on the embassy. Under some circumstances the term can be prolonged (e.g. up to 30 days) to send the documents and other formalities. At your request the NPF administration will forward you all the necessary information including the deadlines for handing the documents. .

Q & A

What is IPM? IPM (Intellectual Property Management) is a system of intellectual property management developed by the National Projects Foundation to make the commercial use of intellectual assets of a company as well as their protection more

efficient. IPM provides for consultations, education and implementing IPM standards as well as rating of companies. IPM

Certificate is a result of analysis of a company and reflects the level of protection of intellectual assets of a company.

Why Amsterdam? Amsterdam is a venue for AMSTERDAM 2012, thus we chose this city for you to combine attendance to our event

and this one.

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Tell us about The National Projects Foundation

The National Projects Foundation is an NGO dealing with promotion of IP protection and organization of international cultural and business events (KIDS Quarter, Business Forum Russia-Slovenia 2011, etc.)

Who is Mikael Dashian?

Born 19 June 1980, graduated from MGIU (bachelor and specialist degree in law, 1999-2000) and from the Moscow State Technology Academy (a degree in management, 2001) , got a WIPO certificate for passing a specialized

course, since 2009 – the President of The National Projects Foundation. Resides in Moscow. Married, has a son. Mikael Dashian is an author of numerous articles, publications (like Finansovaya Gazeta (Finance Newspaper),

Intellectual Property, News of artificial intellect) and books on legal and business issues, incl. ‘Intellectual property in business’ (2009)11, Law of Informational Highways12 (2007), Market conquest13 (2009), Copyright Law: absurd and genius14 (2011). The books have become bestsellers several times in the Legal Literature Section on the OZON

Internet shop.

Where can I find your questionnaire? You are free to print it out of this document. The Questionnaire is on the last page. You are welcome also to request

a questionnaire by email in any suitable format (.doc(x), pdf)

Why are the payment terms set as a donation?

This terms of payment is selected due to our NGO and not-for-profit status and is easily from the point of document processing – you do not need to process our bills or sign any report for rendered services.

How to donate?

If you are an entity, please make the payment through a bank basing on the Donation Agreement. To make a payment you would need an agreement signed by an authorized person on the NPF’s side, which

will be sent to you upon receipt of the questionnaire. You would need to sign and stamp it, make a payment through a bank using the details set in the Agreement.

If you are an individual, the donation is transferred by a bank without any documents.

As purpose of payment please indicate: Donation for development of the intellectual property projects and holding the meeting in Amsterdam on

December 10-11, 2012 (Full name or Name of entity Below is the same written in Russian:

Пожертвование на развитие проектов по интеллектуальной собственности и проведение совещания в г. Амстердам 10-11 декабря 2012 года (Ф.И.О. индивидуального плательщика либо краткое наименование

организации-плательщика)

Should we exchange paper copies of documents?

Yes, we should Alongside the signed agreement which will be forwarded to you, you will receive the same Agreement but without any signatures on our side. This copy is to be printed out in 2 copies and signed and stamped by your side. The

11 Original title: Интеллектуальная собственность в бизнесе 12 Original title: Право информационных магистралей 13 Original title: Захват рынков 14 Original title: Авторское право: абсурд и гениальность

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signed copies are to be forwarded in our postal address which is set in the Agreement. One copy with our original signature and a seal will be sent back to you in the address you will indicate on the envelope.

What if we would delay the documents?

In this case your trip may not occur, e.g. if you fail to provide the documents for visa on time. Nevertheless each case is subject to discussion.

Are there any discounts?

Yes we grant discounts. Discount, % Conditions

5% off donation Early bird discount (application before October 01, 2012) 5% off donation made for the

second person Discount for the second participant from one company

7% off donation made for the third person

Discount for the third participant from one company

10% off donations made for all participants of your

company

For companies where 4 people and more are taking part

The discounts related to the same amounts do not sum. The greater one is applicable.

How to apply for a visa? The Visa is issued by the Embassy of The Netherlands. We can only assist you with filling in the documents (please see How the trip is arranged?) as well as we can consult you. The filing of the documents for visa is performed by

you or through an authorized travel agent.

Why is your event called seminar & meeting? A seminar provides for an educational lecture with a possibility to ask questions. We are holding a different event:

participants gather to get specific information on issues set as a topic, learn best practices and find solution for their own challenges during the meeting, i.e. together with other participants and the host thus enrich the knowledge, learn more about how other peopled solved the same problem and get an individual consultation from the host. Upon the

end of the event everyone shall contribute to the minutes of the meeting to be sent to the leading organizations in the industry.

Seminar and Meeting as a format of events was tested by us during the International Business Forum Russia-Slovenia 2011 in Maribor and is vastly used in the UN system.

How the trip is arranged?

You can reach your travel agency to arrange your stay. We are not a travel agency but we can assist you in

Application for visa Providing you with a list of necessary documents for visa and other useful visa information Booking of air tickets (we can select a suitable flight, book it in your name and duely hand you over details

for payment) Booking of a hotel (we can select a suitable hotel, book it in your name and duely hand you over details for

payment) Ordering a taxi for your transfer from an airport to a hotel and back

If you would like us to help you arrange your trip, please send us a scan of your travel ID with your photo and general details alongside the filled out questionnaire to accelerate the procedure of booking. Additionally let us remind you that this would mean an extra donation of 7 000 RUR.

In any case we undertake organization and expenses connected with the venue as well as coffee breaks, lunches

during the seminar as well as papers, etc.

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How to contact you? Please find all contact information in CONTACT DETAILS section below.

I would like to attend other events. Are there any special offers?

We also offer you seminars & meetings on intellectual property (for film industry) in Berlin (February, 2013) and Geneva (IP in sports) (November 2012).

Firstly, all these countries are a part of the Schengen Agreement, thus you are entitled to obtain visa only once. Secondly, you will get an individual discount over 5% of the total sum. 5 % is the minimum size of the possible

discount and is subject to increase depending on quantity of people/seminars and other factors. Please contact us for an individual price.

We are not going from Moscow. What will change?

Only the price for air tickets and a number of changes. Please indicate your city of departure in the questionnaire.

What are your terms for partners? We are glad to cooperate. Should you be interested please email us at ipm.npf@gmail.com.

Contact Details

Orders, cooperation, general matters +7 905 719 9054

Technical Details +7 963 755 95 35

All matters: Ipm.npf@gmail.com

http://thenpf.wix.com/npf and http://thenpf.wix.com/seminars

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QUESTIONNAIRE

PERSONAL DATA Full Name

Company

Position

Contact Person Telephone number of the contact person

Email of the contact person General Company phone General Company email WOULD YOU NEED OUR SUPPORT TO ARRANGE YOUR TRIP? YES NO If you marked ‘yes’ please fill out the part below: TRIP ARRANGEMENT

Desired Hotel Category 3 stars Single room 4 stars Double room 5 stars Other ___________________________

Additional requirements as to your hotel (location, etc.)

Would you like to change the dates of your stay as set in the programme?

No Yes New departure date ____________________ New return date ________________

Would you need a business class flight?

Yes No

Title Dates Branding Potential of Sport Clubs and Coaches Amsterdam

December 9-14, 2012

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Would you like to join us on the trip on the boat around evening Amsterdam?

No Yes ____________________________________________________ ________________________________________________________(please indicate your wishes here)

Would you like to change anything in the programme of your stay?

No Yes, I’d like to __________________________________________________________________________________________________________________________________

Additional wishes. Please indicate how we can make your stay in Amsterdam more pleasant

AMSTERDAM 2012 WOULD YOU NEED OUR SUPPORT TO ATTEND AMSTERDAM 2012? YES NO

Please choose the programme for your attendance of AMSTERDAM 2012

EXTRA STANDARD GOLD

Would you need an interpreter for the event?

Yes No

Should you need an interpreter, please tick your preference on the right:

I would need an interpreter during _____ day(s) of the event I would need an interpreter during my whole stay in Amsterdam Other _____________________________________________________

Date

Signature and Full Name

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