search plus your world !#$%&'()*'+&,...rich snippets (microdata, microformats,...
TRANSCRIPT
Search Plus Your WorldJacques Karsten
Thursday 19 January 2012
#Search Plus Your World
“Search Plus Your World”
http://youtu.be/8Z9TTBxarbs
Thursday 19 January 2012
#Search Plus Your World
Thursday 19 January 2012
#Search Plus Your World
Finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
Rolling out now.
Thursday 19 January 2012
#Search Plus Your World
Google’s search results most radical transformation ever.
Bigger than Google’s infamous Panda update.
Why? Because it’s easier to write good content than it is to get people to share your content.
Thursday 19 January 2012
#Search Plus Your World
Before: Personalized & Social Search Results Separate
Now: Personal, Private, Public & Social United
One Algorithm Now!
Thursday 19 January 2012
#Search Plus Your World
Private Content In Your Web Results:
• Listings from the web
• Listings from the web, boosted because of your personal behavior
• Listings from the web, boosted because of your social connections
• Public Google+ posts, photos or Google Picasa photos (all of which are also listings from the web)
• Private or “Limited” Google+ posts, photos or Google Picasa photos shared with you
Thursday 19 January 2012
#Search Plus Your World
No Content From Facebook Or Others, But Google Open To This:
“Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service.”
“Of course, going forward, if others were willing to change, we’d look at designing things to see how it would work.” Amit Singhal, oversees Google’s ranking algorithms
Thursday 19 January 2012
#Search Plus Your World
Response from Germany
http://youtu.be/ipkSRwgVtpA
Thursday 19 January 2012
#Search Plus Your World
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: User
Private content may appear as if it is exposed publicly (it is not).
It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: Brands
Add more trust and authority to your results, but not always relevance.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: Brands
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: Brands
Get your Google+ brand page into as many influential people’s circles as possible.
Forces brands to use Google+ pages much like own website.
Brands should integrate their main keywords into Google+ posts to increase their relevance in important searches.
Must be done in a natural, non-spammy manner.
Need to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: SEO
New PageRank = Google Profile Authority or GPA.
Achieving a high GPA won’t come from building giant networks (circles) full of weak profiles. Also, building an enormous network of friends will most likely be full of people (some fake) that have irrelevant interests and they won’t come close to the 99.9% of other people outside your network that will be searching.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: SEO
Best approach to GPA is to consider what the G+ changes will actually do:
In theory, it will provide more relevant search results that have been prescreened by trusted connections.
Your participation and GPA in G+ will influence some of the search results for other people.
Your participation will not affect the search results for the majority of people doing searches outside your network.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: SEO
• It will be more important than ever to be positively connected to people and influencers within the industries you represent.
• Treat your Google profile like your own site. Assume that your actions always influence your GPA.
• Treat +1s like links. Meaning, don’t +1 things that are spammy, because it may adversely affect your GPA.
• Try to have content +1ʹ′d and shared by as many people as possible.
• Strive to get links on a profile with an assumed high GPA.
• Ensure that each site that publishes content is using the rel="author" tag that leads back to a Google+ profile so you gain more clout and authority from Google.
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World: SEO
Rich snippets (microdata, microformats, RDFa) Schema.org
Thursday 19 January 2012
#Search Plus Your World
Search Plus Your World
Bottom line, if we want to be as visible as possible on Google, we will have to immerse ourselves into their social ecosystem. What hasn’t changed is creating good content and fostering meaningful online relationships.
Thursday 19 January 2012
#Search Plus Your World
Sources:
http://mashable.com/2012/01/13/google-search-plus-your-world-seo/
http://www.johnfdoherty.com/search-plus-your-world/
http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285
http://raventools.com/blog/what-the-merging-of-google-and-google-search-means-to-seo/
Thursday 19 January 2012
#Search Plus Your World
Q&A
Questions?
Thursday 19 January 2012