putting the plus in google plus: secrets of g+ search ranking by mark traphagen

Virante Web Marketing

Mark Traphagen

Director of Digital Outreach

Putting the Plus in Google+

Secrets of G+ Search Ranking

Virante Web Marketing

Mark Traphagen - Director of Digital Outreach - #smx #14A

● 70,000 followers on

Google+

● Communities w/

combined membership

of 20,000+

● Top 500 US Google+

user (CircleCount.com)

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A


10K, 2 +1’s


10K, 2 +1’s

60K, 35

+1’s


Secrets Revealed!


Profiles Have PageRank


Pages Have PageRank


Communities Have PageRank


Google+ Internal PR


Google+ External PR


Google+ Fitness &

Nutrition Community

4 Links on

High PR Blogs

Went from pg. 8 to

pg. 1 for

"fitness & nutrition"

(Stayed there 3 months!)


Google Authorship &

Author Rank Community

#1 for “google authorship and

author rank”

11,200 members (incl. many

high PR profiles)

320 external links/41 domains


www.prchecker.net


G+ PageRank

External Link Study

Thanks to Paul Shapiro for

data collection!

blog.paulnshapiro.com


Profiles per PageRank Level


PR vs Majestic Citation Flow


PR vs Majestic Trust Flow


PR vs Citation & Trust Flow


Authorship vs. Non-Authorship PR


Authorship Is Link Building


Feb 6, 2012

Mark Traphagen | Virante.org | @marktraphagen

1 - My Google+ post

2 - Google+ page post

3 - Another Google+

post by me

4 - Share of Google+

post by friend

5 - Home page of site

6 - Inside page of site

7 - Another page of site

8 - Another page of site

bit.ly/gplusnetwork


Advantages of a strong

Google+ Network:

● More reshares

● More recommendations

● More personalization

influence

● Higher PageRank

authority in search

+1 Button on All Your Content


More +1 Magic



Google Authorship

link authority


Google+ Page Verification

Mark TraphagenDirector of Digital Outreach

Virante.org

Google.com/+MarkTraphagen

@MarkTraphagen

All My Google+ Guides:

bit.ly/gplusguides