Intro

What makes a shopping trip memorable? Is it the things you bring home with you? Is it the people that go with you? Or is it the experience you get when you walk through the door?

The following slides are the insights that we gained from studying the people who walked through the doors of Cost Plus World Market.

We found what would help this brand the most was centering the brand less on what they sell and more on what the customers get out of shopping there.