Membership Survey

Survey Aims

To measure how happy our members are with the service they receive

To identify how we can better meet our members’ needs

To seek feedback from our members on how we present information in our forms, infosheets and on the website

To measure our members’ level of understanding of our collection services and identify potential gaps in their understanding

Who Completed the Survey?The survey was completed by 12% of recipients, representing a broad spectrum of the film and television community, including independent producers, writers, directors, broadcasters, studios, distributers, collecting societies and agents.

86% of the respondents were the main contact person for membership and registration.

Satisfaction with Service

80.5% of members are satisfied or very satisfied with the service they receive.

17.62% are indifferent, which may be due to some members receiving sporadic royalty payments.

Importance of Screenrights Royalties

This is most likely associated with the size of member, payment frequency and royalty amounts.

Members view Screenrights royalties as important to their business to varying degrees.

Participation in Collection Services

31.5% of members do not know which royalty collection services they participate in.

Where members have registered, 99% of members elect to participate in all ANZ royalty collection services, however only 26% - 51% of members are aware that they register for the various ANZ royalty collection services.

Understanding of Collection ServicesRelatively high level of understanding of our core royalty collection service - the Australian Educational Service.

Significant improvements can also be made.

Notably, a significant number of members do not understand the International Service.

Members commented that the information is available to them but they are time poor.

Understanding Forms & Reports

65% of members find our forms and reports easy or very easy to complete.

This is at odds with experience. A significant portion of time is spent helping members with forms & reports.

What Our Members Need

Information Sessions

84% of members would view the information sessions if they are made available online.

Action plan

Review forms, reports, infosheets and web materials Adopt a more visual communication style Simplify language Use case studies to demonstrate

Introduce new forms of communication Create visual representations of complex messages Investigate new media technologies

International Service Review marketing strategy for international service

Online Access Online payment enquiry system Online registration system

Survey Conduct survey again in 2 years Expand survey to include more specific questions in relation to service

Feedback

all is perfect

an tremendous service and important income stream

there are still many indy

producers who don’t realise

the amount of money

generated by royalties

you’re ace, keep up the good work!

I like your branding, and your dealings directly with the independent producing sector

keep up the good work

we are very satisfied with Screenrights’ performance

I really appreciate Screenrights and think it

functions well

the organisation is very responsive to its members

How do you get such good people working for you?

why is your office so friendly?