2013 pmrg member survey
TRANSCRIPT
PMRG Annual Member Survey2013
Prepared by
October 2013
Table of ContentsPage
Background 3
Key Findings & Strategic Implications 7
PMRG Assessment 11
PMRG Resources 20
PMRG Conferences/Events 28
PMRG in the Future 36
Appendix 45
2
BACKGROUND
3
Objectives PMRG (Pharmaceutical Marketing Research Group) conducts an annual survey of its
membership.
The primary objective of this research was to evaluate the membership’s current level of satisfaction with the organization, specifically the programming and services offered.
Additional research objectives are as follows:• Determine if PMRG delivering on its mission and vision• Understand if members value PMRG• Understand members needs
o Identify unmet needs• Understand if PMRG website is of value and user friendly• Gauge awareness of member benefits
o Assess satisfaction with benefits• Understand who PMRG can collaborate with on future offerings
4
Methodology Survey instrument: Self-administered, online survey
Fielding dates: July 23 – August 12, 2013
Qualification criteria: Current PMRG member
Invitations: Email invites sent to 946 PMRG members on 7/23/2013. • Each invite contained a unique, one-time use password.
• Four reminders were emailed to non-responders.
Incentives: Members completing the survey were entered into multiple sweepstakes.
Average survey length: 25 minutes
Statistical testing: Letters denote statistically significant differences at the 95% CI.
• Statistical testing is only conducted where sample sizes are sufficient (n≥30).
Note: This year, numerous changes were implemented to the questionnaire. As a result, comparisons to the previous year are only shown where directly comparable.
5
Respondent Profile In total, 207 PMRG members completed the survey.
• This number represents about 22% of the current membership.o In 2012, 189 members participated representing about 21% of the membership.
Respondents divided into 4 groups:• Clients: Current employer is a pharmaceutical, biotechnology or medical device
manufacturer.o More Clients (61) participated this year than in the prior two years (38 clients in 2011,
and 49 in 2012)• Consultants: Current employer is a marketing research company or consultancy.• Services: Current employer is a research support company.• Other: Current employer is not any of the above.
o Results for “Other” not shown throughout report due to small base size
6
Client Consultant Services Other
N=61 n=102 n=36 n=8
KEY FINDINGS &STRATEGIC IMPLICATIONS
7
8
Key Findings & Strategic Implications
Key Finding Strategic Implications
Overall, members are satisfied with PMRG. They join and recommend the organization because of the networking opportunities and educational/professional development programs as offered via the ANC, Institute and webinars.- Members not willing to recommend PMRG question the value given the dearth of Client members (manufacturers).
Continue to build and expand upon PMRG’s role in the industry by providing highly effective networking opportunities and top-notch educational/professional development programs. - Actively foster involvement of manufacturers from the C-suite to the analyst.
Members believe that PMRG is an “advocate for our industry”; however, some year-to-year erosion occurred with this statement and other equity statements.
Develop an understanding of members’ attitudes with respect to key equity statements to determine if erosion persists, identify factors that may be causing erosion, and evaluate possible solutions.
Collaboration with PBIRG may be beneficial given that the organizations have similar missions and members have limited time and budgets.
Evaluate the risks/benefits of collaborating with PBIRG, and determine if current PMRG networking and educational programs will be enhanced through a collaboration.
9
Key Findings & Strategic Implications
Key Finding Strategic Implications
PMRG members are far more aware of the PMRG LinkedIn site over any other social media site; however, they are rarely visiting any of the PMRG social media sites.
Consider dedicating the majority of social media resources to the LinkedIn page, and evaluate the desirability of committing limited or no resources to the Facebook page and Twitter feed.
As shown in prior research, about one-half of members receive Meetings & More; however, a smaller percentage actually take the time to read the magazine. In fact, readership appears to have decreased in a year-to-year comparison.
Consider eliminating the print and distributing only the electronic version. - Make sure all members provide a valid email address and therefore receive a copy of Meetings & More.
Key drivers of conference attendance include the networking opportunities, key-note speaker(s), breakout sessions/discussion forums and the location.
Consider the most important key drivers when planning for conferences, particularly the networking opportunities educational programs, and meeting location.
10
Key Findings & Strategic Implications
Key Finding Strategic Implications
PMRG is relevant to members “global market research needs”.
Enhance PMRG’s value by covering global topics, increasing global membership, and collaborating with organizations with a global focus such as PBIRG.
Members offered multiple suggestions for ways in which PMRG can better promote “community, advocacy and advancement”.
To promote “community, advocacy and advancement” consider building a global membership, providing education on global topics, developing relationships and educating C-suite executives who will advocate for the organization and its member, and developing a certification program.
PMRG ASSESSMENT
11
Over two-thirds of members are somewhat to very satisfied with PMRG. • Overall satisfaction remains the same in a year-by-year comparison.
PMRG Satisfaction
12
2013n=207
(A)
2012n=189
(B)
3% 4%
28% 27%
69% 70%
Total: 2013 vs. 2012
Not Satisfied1-2
Neither Satisfiedor Dissatisfied 3
Satisfied4-5
Base: Total Respondents Q2a On a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied, please rate your overall satisfaction with PMRG.
Clientn=61(A)
Consultantn=102
(B)
Servicesn=36(C)
30%27% 33%
71% 68% 67%
6%
Subgroups: 2013
Not Satisfied1-2
Neither Satisfiedor Dissatisfied 3
Satisfied4-5
Over one-half (59%) of members have recommended PMRG during the past year.• Networking opportunities and educational/professional development programs were most
frequently mentioned as reasons for recommending PMRG. Those not recommending PMRG, most often reported a lack of opportunity to do so given
colleagues are already aware of and/or involved with the organization.
Past Recommendations
13
Base: Total Respondents, n=207Q2b Have you recommended PMRG to anyone in the last year? Q2b1 Why?Q2b2 Why not?
59%
41%
Recommended Not Recommended
Reasons PMRG Recommended
Click here to view Reasons Would
Click here to view Reasons Would Not
Of the 85 participants who have not recommended PMRG during the past year, nearly all reported that they would recommend the organization to a colleague.
• The networking and the educational opportunities were most often cited as reasons for future recommendations.
In contrast, a lack of perceived value is the primary reason a relatively small percentage of participants would not recommend PMRG to a colleague.
Reasons Would Recommend PMRG
Future Recommendations
14
Base: Have Not Recommended PMRG in past year, n=85Q2c Would you recommend PMRG to a colleague? Q2c1 Why?Q2c2 Why not? *Caution – low base size
84%
17%
YesNo
Reasons Would Not Recommend PMRG*
"Not enough healthcare manufacturers""For suppliers, the opportunity to meet and discuss issues with clients is limited""Not worth the investment to go and see only suppliers""No real value"
Click here to view Reasons Would
"Best organization for pharmaceutical research networking”“Always good to have a group for learning & networking”“Useful information, good seminars, good networking opportunities”“It's a valuable organization for networking and education”“Good opportunity to keep up to date on our skills”
Factors rising to the top as key membership drivers include networking at conferences, professional/career development opportunities, and PMRG conferences (ANC and Institute).
Professional/career development opportunities are of upmost importance to Client members, while networking opportunities are most important to Consultant and Service members.
Factors Driving Membership
15
Base: Total Respondents, n=207Q4a Of the following factors, please indicate the one that was the most important and the one that was the least important when you were deciding to become or remain a member of PMRG.
Type of Employer Satisfaction with PMRG
Total Client Consultant Service Satisfied Neutral Not Satisfied
Networking at conferences14% 11% 14% 17% 14% 12% 15%
The PMRG Annual National Conference (ANC) 13% 10% 14% 17% 13% 12% 13%Professional / career development opportunities 11% 14% 10% 7% 11% 10% 8%The PMRG Institute (Fall of each year) 10% 8% 10% 11% 10% 9% 7%Access to the PMRG Membership Directory 8% 5% 9% 10% 8% 8% 11%Participation in PMRG webinars 6% 9% 6% 3% 6% 7% 3%PMRG’s East Coast networking event 6% 4% 7% 8% 6% 6% 5%Discounted Conference Registration 5% 4% 6% 6% 5% 6% 9%Cost of membership 5% 5% 5% 4% 4% 6% 7%Access to the Virtual Learning Center 5% 7% 4% 2% 4% 6% 3%Recommended by management or colleague 4% 7% 3% 3% 4% 5% 3%PMRG Government Affairs resources and advocacy 4% 5% 3% 6% 4% 4% 3%Access to the PMRG job bank 3% 5% 3% 1% 3% 3% 5%PMRG’s West Coast networking event 2% 2% 2% 3% 3% 2% 2%Group purchase option 2% 4% 1% 2% 2% 3% 4%PMRG’s activities on LinkedIn 1% 1% 1% 1% 1% 1% 2%PMRG’s activities on Twitter 0% 0% 0% 0% 0% 0% 0%
Base: Total Respondents, n=207Q4b Please indicate your level of agreement with each of the following statements. *significance between past & current year
While comparable attributes lost ground from 2012 to 2013, the vast majority of members still feel PMRG is an “advocate for our industry” and “important to the profession”.
I have meaningful professional relationships attributed to participation
I have applied something I learned in past year
Participation has had positive impact on career
Makes is easy to connect with new clients/suppliers
Is premiere global community forhealthcare marketing research prof
I want to personally contribute to success
Membership is a must-have for health care marketing researchers
Membership is importantto me personally
I learned something newin past year
Provides membership withrelevant training through year
Advances industry by empoweringmembers with info & development
Important to profession
Provides community where researchers can interact, learn, thrive
Advocate for industry
21%
21%
8%
10%
13%
7%
16%
10%
15%
10%
4%
4%
6%
4%
23%
22%
34%
30%
25%
30%
19%
25%
18%
23%
16%
15%
12%
6%
56%
57%
58%
60%
62%
63%
65%
65%
67%
68%
80%
81%
82%
90%
Slightly/CompletelyDisagree
Neutral Slightly/CompletelyAgree
PMRG Equity Attributes
16
% 2012Slightly/Completely Agree:
98%*
87%
85%*
78%*
% 2013
77%
70%
Base: Total Respondents, n=207Q4b Please indicate your level of agreement with each of the following statements.
72%54%
51%61%
55%57%
72%58%
51%75%
50%71%
67%57%
69%67%67%
51%81%
57%71%
72%64%
66%67%
71%62%
61%66%
77%86%
77%82%
89%80%80%
86%78%
89%97%
87%92%
Agree
I have meaningful professional rela-tionships attributed to participation
I have applied something I learned in past year
Participation has had positive impact on career
Makes is easy to connect with new clients/suppliers
Is premiere global community forhealthcare marketing research prof
I want to personally contribute to success
Membership is a must-have for health care marketing researchers
Membership is importantto me personally
I learned something newin past year
Provides membership withrelevant training through year
Advances industry by empoweringmembers with info & development
Important to profession
Provides community where researchers can interact, learn, thrive
Advocate for industry
C
C
Regardless of membership type, there is alignment on most equity attributes. However, only 50% of Consultant members agree with the statement “makes it easy to connect with new clients/suppliers”, while 70% or more of Clients & Service members agree.
Equity Attributes by Member Type
17
% 2013Slightly/Completely Agree:
A variety of associations for PMRG to consider collaborating with were identified.• PBIRG was identified more frequently than any other association.
o Members believe that PMRG and PBIRG have similar missions, and reported that time and budget constraints, make it challenging to commit resources to both associations.
Collaboration with Associations
18
Base: Total Respondents, n=207Q3a With which associations would you like to see PMRG collaborate? (verbatim-approximate % reported) Q3b Why?
ESOMAR
QRCA
AMA
PMSA
CASRO
HBA
MRA
EphMRA
PBIRG
3%
4%
6%
7%
7%
8%
8%
9%
22%
“It's time to merge these two organizations for more efficient time and cost for both agencies and manufacturers. With PMRG becoming more global it does not make sense to have two independent organizations anymore.”
“Complementary and overlapping membership.”
“Industry overlap, more collaboration.”
“Not sure the industry can sustain both organizations going forward.”
A relatively small number of members (20%) identified other companies/organizations that PMRG should consider collaborating with for training and education purposes.
• Burke was mentioned most frequently followed by ESOMAR and MRA. PMRG members suggested a wide variety of topic areas they would like to see offered if PMRG
collaborates with another training company/organization.
Base: Total Respondents, n=207Q6f What other companies or organizations would you suggest PMRG collaborate with for additional training and education? (i.e., consultant groups, training organizations, etc.) (verbatim-approximate % reported)Q6f1 What topic areas would you like to see offered if PMRG collaborated with another organization?
Collaboration for Training & Education
19
PBIRG
EphMRA
MRA
ESOMAR
Burke Institute
3
3
4
4
6
Other Companies/Organizations
Click here to view Topic Areas
New Research Methodologies & TechniquesFundamentals of Market Research / Research 101Market Intelligence ResearchResearch Used when Introducing New Medical DeviceConversion of Insights to ActionProject Management
Some of the Suggested Topic Areas
PMRG RESOURCES
20
Base: Total Respondents, n=207Q5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied.
Twitter Feed
Facebook Page
Member Champion Challenge Program
Publication Discounts
Mentoring Program
Media & Education Partners
West Coast Networking Event
Serving on Committee Task Force
Member Focus
Job Bank
LinkedIn Page
East Coast Networking Event
Virtual Learning Center
Government Affairs Resources
PMRG Webinar Series
Member Directory
68%
69%
71%
65%
64%
59%
66%
59%
50%
45%
44%
44%
39%
41%
17%
22%
10%
5%
1%
3%
2%
5%
6%
5%
2%
8%
3%
4%
3%
1%
2%
4%
18%
18%
19%
19%
19%
20%
11%
16%
24%
20%
25%
15%
19%
12%
22%
14%
4%
9%
10%
13%
15%
16%
17%
20%
24%
27%
29%
38%
39%
45%
59%
60%
Not Applicable Not Satisfied (1-2) Neutral (3) Satisfied (4-5)
8%3%3%
22%5%
8%11%
9%10%
22%10%
12%22%
17%8%
19%14%
18%28%
15%13%
19%21%
18%36%
24%16%17%
26%30%
39%27%
25%53%
36%30%
28%38%
41%64%
41%41%
50%59%
64%69%
67%44%
% Satisfied
Agree
CC
B
The PMRG’s Member Directory and Webinar Series stand out given 50% or more of members are satisfied with these offerings. More Consultant and Service Members are satisfied with the Member Directory than Clients.
PMRG Offerings
21
One-half of members receive the Meetings & More Magazine in digital format while about one-third receive it in print format.
• A greater percentage of those receiving the digital version actually read it than those receiving the print version, 38% to 26% respectively.
• Of those receiving the magazine, more than half prefer to receive it via digital format.
Meetings & More Magazine
22
Base: Total Respondents, n=207Q5a Please tell us about your use of the print form of PMRG’s Meetings & More magazine.Q5b Please tell us about your use of the digital form of PMRG’s Meeting & More magazine.Q5f What is your preferred method for receiving Meetings & More?
Print Digital Both
68%50% 59%
6%
13% 9%
14%26% 20%
12% 12% 12%
Format
Receive, almost always readReceive, sometimes readReceive, but almost never readDo not receive
Print Digital Both
16%
58%
26%
Preferred Format
Among members who receive Meetings & More, nearly all (91%) report that the content is relevant some or all of the time.
A wide variety of additional features were mentioned with several suggestions focusing on keeping the content concise and editorials short and provocative.
Meetings & More, cont.
23
Total
n=122
Client(A)
n=33
Consultant(B)
n=59
Services(C)
n=24
9% 12% 9% 8%
80% 73% 85%75%
11% 15% 7%17%
Relevance
Never Sometimes AlwaysBase: Receive Meetings & More, n=122Q5c How often do you find the Meetings & More content relevant?Q5d What additional features would you like to see included in Meetings & More?
“Highlights on research tools and techniques“
"Content that helps newbies learn about the field and info on how to get more experience“
"Re-cap of Government Affairs happenings"
"Don't know, too much content makes it last on my priority on things to read“
“Short, provocative editorial pieces”
Click here to view addtl Features
Additional Features
PMRG Website
24
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
20% 28%17% 17%
80% 72%83% 83%
Visited Past 12 Months
No Yes
Total
n=166
Client(A)
n=44
Consultant(B)
n=85
Services(C)
n=30
15% 16% 19%3%
11% 11% 9%
17%
75% 73% 72% 80%
User Friendly
Don't Know No Yes
Most members (80%) visited the PMRG website during the past 12 months; however, this percentage is down from 2012 when nearly all members (93%) visited the website.
• The majority (75%) of members who visited the website reported that it is user-friendly.
Base: Total Respondents, n=207Q5g Have you visited the redesigned PMRG website during the past 12 months?Base: Visited PMRG website past 12 months, n=166Q5i Do you consider the PMRG site to be user-friendly?
Job Bank
GovernmentAffairs
Virtual Learning Center
Webinar Series
Renew Membership
Member Directory
Register for events/conferences
Access event/ conference info
12%
19%
28%
36%
39%
44%
55%
60%
Reasons for Visiting –given a ranking of 1,2 or 3
Accessing information about and registering for conferences/events are the top reasons for visiting the website.
• In contrast, a small percentage of members visited the website for the: Mentoring Program, Media & Education Partners, Member Champion Challenge Program, Member Focus, and Publication Discounts (data not shown below due to low %).
Of possible additions to the website, adding a “Remember Me” feature would be most valuable.
PMRG Website, cont.
25
Base: Visited PMRG website past 12 months, n=166Q5h Why do you most often visit the PMRG website? (top 3 reasons selected)Q5j PMRG is considering a variety of additions for the website. Of those listed below, indicate the three that would be of value to you, where 1=most valuable, 2=second most valuable and 3=third most valuable. (top 3 additions selected)
*1/4 selectedas 1st reason
*1/5 selectedas 1st reason
Blog Page
Auto-Renew Option
Mobile Site
Area for member posts
Auto-population of forms
Remember me option
28%
43%
44%
49%
54%
72%
Additions to Website–given a ranking of 1,2 or 3 *37% selected
as 1st addition
None of the above
26%
4%
30%
36%
73%
19%20%
43%
3%7%
2%
33%36%
23%
42%43%
23%
78%79%
57%
Column1Base: Total Respondents, n=207Q5p Which of the following PMRG social media sites are you aware of, if any?
PMRG Social Media
26
A
A
A
BC
About three-fourths of members are aware of the PMRG LinkedIn site, more-so than any other social media site.
• More Consultant and Service members are aware of the social media sites than Client members.
PMRG Social Media, cont. Although a majority of members are aware of at least one PMRG social media site, more than half
visit these sites infrequently/rarely; citing that a lack of time prevents members from visiting these sites more often.
Base: Aware of Social Media Sites, n=153Q5p1 How often do you visit PMRG’s social media sites?Base: Visits PMRG social media sites on a monthly basis or more, n=37Q5p2 How do you utilize PMRG’s social media sites?Q5p3 What would encourage you to be more engaged in PMRG’s social media sites?Q5q2/3 Are there other social media sites PMRG should be utilizing? If so, which sites do you suggest? 27
Total
n=153
Client(A)
n=35
Consultant(B)
n=82
Services(C)
n=29
20% 23% 20% 21%
56%63%
59%38%
22%14% 20%
38%
2% 2% 3%Frequency of Visits
Never Infrequently/ RarelyWeekly/Monthly Few Times a Week or More
Other
Contribute content/discussion
Grow network
Read posts/articles from members
PMRG updates
3%
16%
22%
65%
76%
Utilization of Sites
“Connections to learning and development/skills improvement for market researchers”“Timely, actionable industry news”“If I knew it was a place to get quick information on stuff”
Ways to Encourage Engagement
* Almost all members either do not know what other sites PMRG should be utilizing, or do not feel that PMRG should be utilizing any other site.
Click here to view Ways
PMRG CONFERENCES/EVENTS
28
None
Other
ISPOR Annual International Meeting
PMSA
CASRO Online Research Conference
HBA Leadership Conference
EphMRA
The Market Research Event
Pharma Market Research Conference
PBIRG Annual General Meeting
PMRG Institute
PMRG Annual National Conference
20%
18%
1%
4%
5%
9%
10%
12%
28%
30%
35%
56%
3%22%
25%
22%21%
13%
3%1%
3%6%
3%
14%3%3%
3%8%
15%
25%12%
22%12%
5%
44%27%
21%
61%29%
16%
44%39%
23%
81%61%
36%
Column1
ABA
AB
A
B
A
C
CC
Base: Total Respondents, n=207Q6e2 Which of the following conferences have you attended in the past 18 months?
During the past 18 months, more than half of PMRG members attended the Annual National Conference.
• A majority of attendees are Service and Consultant members.
Conferences Attended
29
Click here to view Other
Awards dinner
Poster sessions
Held in resort destination
Held in family friendly destination
Held in large city
Extended group rates for hotel
Event held close to home
Discussion forums
Global Partner Expo
Breakout sessions
Registration fee
Keynote speakers
Opportunities to network with consultants/research tech providers
Opportunities to network with clients/manufacturers
69%
38%
43%
76%
40%
25%
32%
16%
23%
14%
11%
12%
12%
6%
23%
42%
34%
13%
36%
32%
27%
37%
24%
30%
31%
29%
19%
9%
8%
20%
23%
11%
24%
43%
41%
47%
53%
57%
58%
60%
69%
85%
A Little/Not at all Somewhat Very/Extremely
8%3%
15%17%
20%21%
36%19%
23%14%
8%15%
39%21%
23%44%45%
36%19%
37%57%
75%85%
89%89%
54%36%
33%62%
61%50%
66%44%44%
57%72%
97%66%
56%92%
94%69%
% Agree
Agree
AA
AB
C
A
CC
AAB
BC
B
Base: Total Respondents, n=207Q6c How important are the following when deciding whether to attend a conference or event?
• Networking opportunities remain the key driver in deciding to attend a conference or event,• Keynote speakers and discussion forums are also driving factors, especially for Client members.
Factors Driving Attendance
30
Location is a major factor for members when determining whether or not to attend a conference or event.
More than half of members prefer the North East region (New York, Philadelphia, Washington DC) for PMRG events.
Location
31
Base: Total Respondents, n=207Q6a Is location a factor when choosing to attend a conference or event?Base: Location a Factor, n=175Q6b In which of the following regions would you prefer to attend a conference?
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
16% 13% 13%28%
85% 87% 87%72%
Is Location a Factor
No Yes
West 13%
Southwest9%
Midwest 8%
South15%
North East55%
If attending only one industry conference in a given year, most PMRG members would attend a PMRG conference with ANC identified most frequently.
Attendee composition (for networking) and content are the primary attendance drivers.
Conferences
32
Base: Total Respondents, n=207Q6e If you could attend one industry conference a year, which conference would it be? (verbatim-approximate % reported)Q6e1 Please select your top 3 reasons for choosing this conference (where 1=the most important reason, 2=the second most important reason, and 3=the third most important reason. (top 3 reasons selected)
Other
Schedule/time of year
# attendees
Management support/approval
Location
Keynote speakers
Vendor/consultant fair
Client/vendor ratio
Content
Personal contacts/clients attending
10%
17%
26%
24%
25%
28%
36%
29%
52%
55%
Reasons for Conference Selection –given a ranking of 1, 2 or 3
*one-fourth selectedas 1st reason
Don't Know/Non-Specific
Other
PMRG East/West Coast
ASCO
The Market Research Event
EphMRA
HBA
PBIRG
PMRG Institute
PMRG
PMRG Annual National Conference
10%
16%
2%
2%
3%
3%
4%
5%
8%
22%
25%
One Conference Would Attend
To view reasons for conference selection by conference:
click here
If a PMRG member were to persuade a colleague to attend the Annual National Conference, he/she would emphasize the opportunities to:
• Network• Learn about evolving /new research methods and technologies• Stay informed about industry trends
Reasons to Attend ANC
33Base: Total Respondents, n=207Q6d If you were to describe for a friend or colleague the reasons they should attend the PMRG Annual National Conference (Spring), what would you say?
"Excellent opportunity to learn about current methods and trends in the Marketing Research industry. In addition, a chance to meet and network with colleagues and clients.”
"It is a great place to not only interact with industry professionals, but also an opportunity to learn more about current trends that will impact the industry in years to come.”
Click here to view Reasons
"Great place to learn about current issues and new Marketing Research techniques and vendors. Good place to reconnect with past colleagues.”
“You will learn a lot on diverse topics, be exposed to industry trends, have a chance to think beyond one's job/responsibilities, and meet new vendors and peers.”
EphMRAn=21
The Market Research Eventn=24
Pharma Market Research Conferencen=58
PBIRGn=63
19%
8%
9%
6%
24%
33%
33%
13%
29%
21%
36%
43%
29%
38%
22%
38%
Not Applicable PMRG Inferior Same PMRG Superior
Among those who have attended a conference during the past 18 months, they consider PMRG conferences to be the same or superior to other similar conferences.
PMRG Conference Comparison
Base: Have attended conference in past 18 months; only conferences with more than 20 attendees reported; caution: low base sizesQ6e3 How would you compare PMRG’s conferences to conferences sponsored by other associations? 34
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
13% 7% 15% 17%
24%18%
21%
42%
64%75%
65%
42%
Importance of Including a Speaker
Not Important (1-2)
Neutral (3) Important(4-5)
Informal Networking
Speaker
Ice Breaker
Discussion Forum
Workshop
Charitable Activity
Other
None of the Above5%
1%
2%
1%
31%30%
23%29%
25%40%
38%38%
25%48%
36%40%
44%45%
30%41%
53%49%
66%55%
78%73%
62%71%
Offerings Would Like to See Included
Column1
Base: Total Respondents, n=207Q6g Please indicate how important it is that PMRG Networking Events include a speaker or some other presentation topic in addition to networking and refreshments.Q6h Which of the following offerings would you like to see included during PMRG networking events?
Networking Events
35
C
C
AB
More Client and Consultant members than Service members feel it is important to include a speaker at Networking events.
All-member types would like to have opportunities for informal networking at these events.
PMRG IN THE FUTURE
36
IndustryLeaders
Keynote Speakers
C-suiteExecutives
Other
A wide variety of Hot & Cutting Edge topics were proposed for future PMRG events; those mentioned most often include:
• Big data • New technologies (i.e. mobile research)• Governmental issues (i.e. Affordable Care Act, The Sunshine Act)
Industry Leaders draw members to conferences/events, such as CEOs, Heads of Research, and Women in Leadership Roles
Base: Total Respondents, n=207Q7a Please list the hot or cutting edge topics you would like to see presented at conferences, networking events, and/or webinars. (answer not required; top 3 topics mentioned)Q7b What type of speakers draw you to conferences/events?Q7c Who would you suggest as a speaker for an upcoming PMRG event? (answer not required)
Topics & Types of Speakers
37
CC
B
Click here to view Topics
3%7%8%
7%
39%43%
41%44%
61%52%
67%58%
72%78%
87%80%
Speakers that Draw Attendance
Column1
Click here to view Speakers
The majority of members report that PMRG is relevant to their global market research needs. For PMRG to provide a service in this area, they offered suggestions such as:
• Include international/global content at events• Collaborate with other similar organizations, such as PBIRG
Base: Total Respondents, n=207Q5o In your opinion, is PMRG relevant to your global market research needs?Base: PMRG relevant or not relevant to personal global market research needs, n=172Q5o1 How can PMRG better serve your global market research needs?
Global Market Research
38
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
17% 26%14% 8%
17% 8%19% 25%
66% 66% 68% 67%
Relevance
Don't Know No YesClick here to view
responses
“Focus some events around global research, and specific topics, e.g. emerging markets.”
“More involvement, possible global focused meetings, networking events outside US, possibly even virtual events.”
“Resources on the challenges of international Marketing Research (dealing with legal departments, country-specific challenges, etc.).”
Ways to Better Serve
More than half of members believe PMRG is relevant to Medical Device & Diagnostic market researchers as both groups share similar agendas and issues.
Base: Total Respondents, n=207Q5m In your opinion, is PMRG relevant to Medical Device & Diagnostic market researchers?Base: PMRG relevant to Medical Device & Diagnostic market researchers, n=119Q5m1 How can PMRG better serve Medical Device & Diagnostic market researchers?
Medical Devices & Diagnostics
39
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
28% 33% 26% 22%
15%15%
14% 17%
58% 53% 61% 61%
Relevance
Don't Know No Yes
Click here to view responses
“General research topics & challenges are common to pharmaceutical & devices. Regulatory & reimbursement issues may differ, so focus on market research issues/best practices, challenges.”
“Invite them in, provide content that is relevant, recognize that suppliers often work with both pharmaceutical and device clients and that pharmaceutical & device share the same challenges and solutions re: marketing research.”
Ways to Better Serve
Less than one-half of members believe PMRG is relevant to students and academia. Members suggested that a reduced price of membership and cost to attend events should be
considered for this group.
Base: Total Respondents, n=207Q5n In your opinion, is PMRG relevant to students and academia?Base: PMRG relevant to students and academia, n=97Q5n1 How can PMRG better serve all levels of academia (undergrad, graduate and educators)?
Students and Academia
40
Total
n=207
Client(A)
n=61
Consultant(B)
n=102
Services(C)
n=36
34% 36% 34% 33%
19% 16% 20% 22%
47% 48% 46% 44%
Relevance
Don't Know No Yes
Click here to view responses
“Do we have a formal outreach program? If so, either give students free membership or a greatly reduced fee. Perhaps a low-priced single institution membership fee. Reaching out to academia is a great way to potentially reach new/future members.”
“I think the poster sessions are a great start. Also, deeply discounting conference registration is helpful. And finally, maybe an intern referral service might be helpful.”
Ways to Better Serve
Base: PMRG relevant to students and academia, n=97Q5n2 Are you aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration?Base: Aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration, n=63 (verbatim-approximate % reported)Q5n3 Which colleges/universities?
Colleges and Universities
41
65%
35%
Aware of Program
YesNo
Seton Hall
Fairleigh Dickinson
University of Mississippi
Rutgers
University of Georgia
St. Joseph's University
5%
5%
14%
25%
37%
44%
Colleges/Universities with Program
Of those members who feel PMRG is relevant to students & academia, nearly two-thirds are aware of a college and/or university with a healthcare or pharmaceutical marketing program/concentration.
• St. Joseph’s University in Philadelphia was identified most frequently.
Many ideas were shared when members asked to describe how PMRG can better promote community, advocacy and advancement. Those mentioned by most often include:
• Focus on building global membership and education on global topics• Build relationships and educate C-suite executives, so advocates for organization and
members• Develop certification program
Base: Total Respondents, n=207 (answer not required)Q8a As the premiere global community for healthcare marketing research professionals, how can PMRG better promote community, advocacy and advancement for our members?
Community, Advocacy & Advancement
42
Click here to view Ways
“Stay on the leading edge of government/regulatory issues, ensure government policy-makers maintain a clear distinction between market research & marketing activities.”
“Work at being more global... government affairs should cover all regions of the world, not just USA. Healthcare is changing everywhere.”
“Market themselves better, so they can get better attendance from within the industry; offer cutting edge seminars/forums used in the non-pharmaceutical world so market research professionals can learn new techniques.”
Base: Total Respondents, n=207 (answer not required)Q8b What additional suggestions, if any, do you have for the PMRG board and staff that could be considered for future planning?
Additional Suggestions
43
Click here to view Suggestions
• Approximately twenty-percent of members completing the survey offered a suggestion(s) for future planning.
• Aside from considering other locations for events, suggestions center on continued educational opportunities and membership expansion on the client side.
“Making skill development at all job levels the major thrust of your mission. Through competency, both functional and interpersonal, the craft of Market Research will grow in prestige.”
“Continue strong outreach to and participation by client-side organizations (pharmaceutical manufacturers) to encourage better attendance at meetings and participation in the organization. Focus on their needs at meetings to help gain support for funding their attendance by their organizations.”
Thank You!
Reckner Healthcare• Jason Gamber• Anna Cunningham• Kari O’Brien
PMRG Annual Membership Survey Team• Kim Murphy, PMRG• Tim O’Rourke, Healogix• Alison Rose Ped, Empirica• Adrian Ho, Varenna Consulting• Pam Koenig, MARC Research• Brian Livell, Medefield• Luke Szerbinski, Focus Vision• Amber Esco, All Global
44
APPENDIX
45
Industry Employment
46
Other
Another End User
Student/Educator
In Transition
Medical Device Manufacturer
Biotechnology Manufacturer
Research Support Company
Pharmaceutical Manufacturer
Full Service Market Research Company
5%
1%
1%
1%
2%
15%
22%
54%
2%
1%
1%
2%
3%
17%
25%
49%
2013n=207(A)2012n=189(B)
Base: Total Respondents Q1 Which one of the following best describes your current employer?
Methodology – Invites and Incentives• Invitations: Emails were sent to 946 PMRG members on 7/23/2013 inviting them to participate
in the annual survey. Each invite contained a unique, one-time use password. Four reminders were emailed to non-responders: 7/30/2013 (to 871 members), 8/5/2013
(to 817 members), 8/7/2013 (to 791 members), and 8/10/2013 (to 767 members).
• Incentives: Those completing the survey were entered into multiple sweepstakes. Those completing the survey during the first week in field (by EOD 7/31/2013) were
entered into a drawing for a $500 AMEX Gift Card. Those completing the survey at any point during fielding (excluding the winner of the $500
gift card) were entered into a drawing for a $250 AMEX Gift Card. Additionally, after the third reminder on 8/7, the first 10 responders received a $25 AMEX
Gift Card.
47
Twitter Feed n=67
Facebook Page n=65
Member Champion Challenge Program n=60
Publication Discounts n=72
Media & Education Partners n=84
Mentoring Program n=75
Member Focus n=104
Serving on Committee Task Force n=84
West Coast Networking Event n=70
Job Bank n=113
LinkedIn Page n=117
Virtual Learning Center n=126
East Coast Networking Event n=116
PMRG Webinar Series n=171
Government Affairs Resources n=122
Member Directory n=162
31%
15%
2%
8%
12%
5%
5%
13%
19%
14%
5%
6%
7%
2%
3%
5%
57%
57%
65%
56%
49%
53%
48%
38%
31%
36%
44%
31%
26%
26%
21%
18%
12%
28%
33%
36%
39%
41%
47%
49%
50%
50%
50%
64%
67%
71%
77%
77%
Not Satisfied (1-2) Neutral (3) Satisfied (4-5)
Base: PMRG Offering is applicable – gave rating – NA removedQ5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied.
PMRG Offerings
48
Those Offerings “applicable to members”, the Member Directory, Government Affairs Resources, and Webinar Series yield the most satisfaction. In addition, more than half of members are satisfied with the East Coast Networking Event, and the Virtual Learning Center.
Location
49Base: Location a Factor, n=175Q6b In which of the following regions would you prefer to attend a conference? *Caution – low base size
% shown* Preferred Conference Location
States Members Located in
North east-(A)
n-=96
South
(B)n=27
Mid-west(C)
n=14*
South- west(D)
n=16*
West
(E) n=22*
California 0 4 0 19A 50ABC
Connecticut 4 7 0 0 5
Delaware 3 0 0 0 0
Florida 0 7A 0 0 0
Georgia 0 4 0 0 0
Illinois 0 0 43ABDE 6A 0
Indiana 1 0 0 0 0
Maryland 2 0 0 0 0
Massachusetts 4 0 0 6 0
Michigan 0 0 7 0 0
Minnesota 0 0 7A 0 9A
% shown* Preferred Conference Location
States Members Located in(cont’d)
North east-(A)
n-=96
South
(B)n=27
Mid-west(C)
n=14*
South- west(D)
n=16*
West
(E) n=22*
Mississippi 1 0 0 0 0
New Hampshire 1 0 0 0 0
New Jersey 34CE 30C 0 19 9
New York 17 15 7 6 0
North Carolina 2 11 0 0 0
Ohio 0 7A 0 0 0
Oregon 1 0 0 0 0
Pennsylvania 39 11 21 38 23
Tennessee 0 4 0 0 0
Texas 0 0 14A 0 5A
Utah 0 0 0 6 0
Not surprisingly, a correlation exists between a member’s geographical location and his/her preferences for conference locations.
Base: Attended one or more conferencesQ6e2 Which of the following conferences have you attended in the past 18 months?
Conferences Attended
50
% shown
1 conf(A)
n=47
2 or more conf(B)
n=119
PMRG ANC 34 84A
PMRG Institute 15 56A
Pharma MR Conference 6 46A
PBIRG Annual General Meeting
13 48A
CASRO Online Research Conference
2 8
ISPOR Annual Intl Meeting 0 3
HBA Lead Conference 11 12
PMSA 6 5
EPhMRA 2 17A
The MREvent 0 20A
Other 11 28A
PMRG ANC
n=100
PMRG Instit
n=66
Pharm MR
Confn=55
PBIRG Ann
Gen Eln=57
CASRO Online Confn=9
ISPORAnn Intln=3
HBA LeadConfn=14
PMSA
n=6
EPhMR
n=20
The MR
Eventn=24
Other
n=33
- 85 86 88 78 67 57 100 80 92 73
56 - 56 56 44 67 57 50 40 50 64
47 47 - 54 56 33 50 67 45 38 49
50 49 56 - 44 0 36 50 75 29 39
7 6 9 7 - 0 14 17 10 17 9
2 3 2 0 0 - 0 17 5 8 0
8 12 13 9 22 0 - 33 5 17 12
6 5 7 5 11 33 14 - 10 8 9
16 12 16 26 22 33 7 33 - 17 18
22 18 16 12 44 67 29 33 20 - 21
24 32 29 23 33 0 29 50 30 29 -