school of science management for scientists and engineers
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School of Science Management for Scientists and Engineers. Promising and innovative start-up project. GAZZO Serena KACZEREWSKA Olga LAANANI Moussa SALA Leo SALADO Daniela. 18/07/2014. Content. 1. General definition. 2. Planning the project. 3. Marketing strategy. 4. - PowerPoint PPT PresentationTRANSCRIPT
SoSMSE, Genoa 2014
School of Science Management for Scientists and Engineers
GAZZO Serena KACZEREWSKA Olga
LAANANI Moussa SALA Leo
SALADO Daniela
Promising and innovative start-up
project
18/07/2014
SoSMSE, Genoa 2014
Content
2Planning the project
3Marketing strategy
4Intellectual Property
5Profitability
1General definition
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
Innovative alternative for smokers
For people who want to stop or reduce
their tobacco consumption.
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
• Commercialized drugs (Tabex, Zyban, Tabacoff)
• Patches • E-cigarette• Drop it
State of Art
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
Maybe lipstick?
SoSMSE, Genoa 2014
1. General definition
New nicotine delivery systems. How?• Thermoresponsive polymer Time-controlled drug release devise.Frederic Eeckman et al, Int. J. Pharm, 2002
• Stimulable nanoparticles Nanoencapsulation of drugs.Posible collaboration: Dr. Ruxandra GREF, Institut Galien, U-Psud.
Our innovation:
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
Tobacco kills up to half of its users and has lethal consequences for non-
smokers.
Source: Eurostat
♂
♀
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
Many other degenerative diseases are related with tobacco consumption.
The function or structure of the affected tissues or organs will increasingly deteriorate
over time…
…and beauty too!
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
Proposed place for distribution:
Italy
SoSMSE, Genoa 2014
1. General definition
What?
Where?Why?
13 million smokers~22% of the total
population
46% are woman
20% use e-cigarette
Why Italy?
www.fumobene.comwww.repubblica,it/salute/prevenzione/2012/06/news/sigaretta_elettronica-48167614/
SoSMSE, Genoa 2014
2. Planning the project
From Lab to Market
MarketResearch Invention
Patent
Proof of PrinciplePrototype
Scale to industry
SoSMSE, Genoa 2014
2. Planning the project
From Lab to Market
Our proposal: a start-up
project
Research Invention
Patent
SoSMSE, Genoa 2014
2. Planning the project
Research Invention Patent
Iterative and recursive phase
4 years of research (multi-disciplinary approach)
The main goals:
• Collection and analysis of data • Generation and validation of findings
• Clinical trials• Protection of findings
SoSMSE, Genoa 2014
2. Planning the project
ADVANTAGES- Multi disciplinary team- Scientific skills - International collaborations- Social concern
DISADVANTAGES- Infrastructure
- Financial support- Lack of experience in business marketing
OPPORTUNITIES- Innovative product for cosmetic and pharmaceutical companies
- Well defined market- Scalability- Increase of tobacco products taxes
THREATS- Customers refuse- Psychological factors- Social custom
SWOT
SoSMSE, Genoa 2014
2. Planning the projectFirst Year Second Year Third Year Fourth Year
J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N DFinance Preparation and Submission of Proposal Proposal Evaluation by Experts
Grant Agreement Set-up Phase Staff Hiring Resources Pricing Survey Resources Procurement R&D Phase Research - Product Formulation - Characterization - Clinical Trials Testing and Certification Application Examination Patenting and Trademark Patent and Trademark Application
Patent Examination Product Release Potential Customer Search and Negotiation
Initial Release
SoSMSE, Genoa 2014
3. Marketing strategy
Product Image: Fashionable alternative to
cigarette smoking.
Target Market: Fashionable women
smokers.
Convincing cosmetic or pharmaceutical companies
to manufacture a new lipstick line using our
innovation.
How?
SoSMSE, Genoa 2014
4. Intellectual Property
Patents
Inventive step: Controlled Delivery Device
Formulation/Composition Packaging Design
Europe
Why?
What?
Where?
TrademarkThe product
SoSMSE, Genoa 2014
4. Intellectual Property
Industrial design patent
How do we want to sell this invention?
SoSMSE, Genoa 2014
5. Profitability
A single ordinary lipstick cost 8€ … possible market price 65€
In average woman consume about 2-3 kg of lipsticks during life
(550 units of lipsticks)
Can it be a successful business?
Is lipstick a good idea?
SoSMSE, Genoa 2014
5. Profitability
Can become true?
Where is the money?
We encourage researchers to collaborate in the project and industry to promote
and produce…
Start-up, European support (Horizon 2020, Innovation
Union)
SoSMSE, Genoa 2014
Acknowledgement
“There is not a perfect presentation guys, be
ready for the roller coaster”
Special thanks to Dr. Salvatore
Majorana
Dr. Mario Agostino RoccaDr. Sandrine LacombeDr. Nicolas RabassoDr. Ivan Coste Manière
Our SoSMSE collegues