SCHOOL OF MANAGEMENT, MANIPAL UNIVERSITY

AUGUST 2016 NEWSLETTER Volume 1 Issue 1

From the Director

Dear Editorial Team,

I am delighted to learn from you that you are launching the 1st issue of the

Newsletter. The School Of Management has been striving to shape all rounded

MBA graduates who are not only competent in Management areas, but also

cultured, humane and ethical in their outlook. Many of the later mentioned

qualities may not be easily built in a chalk and talk classroom atmosphere but

can only be developed through exposure to literature, arts, music, history and

philosophy and coming across hard realities of human conditions in which many

of our members of our society are suffering in. None of them are a part of our

MBA curriculum. Although we cannot teach our students with the fine aspects of

life, we can definitely expose them through various activities and programs

conducted through fine arts and cultural clubs.

That’s exactly what we have done by launching twelve student clubs. The

various activities organized by students themselves, need to be given visibility

and reporting. I hope your newsletter would precisely do this. I wish your team

All the best in compiling, editing and presenting quality issues in the future.

Dr. Raveendranath Nayak, DirectorSchool Of Management, Manipal

EDITORIAL TEAM

Supriya Swamy P K | Meghana Mohan | Dhanya E | Preethica Furtado | Gursimran Kaur Aishwaria Nair | Nidhi Adiga | Swastik Das | Monica Celeste | Mukul Bharadwaj

Abhishek H A | Anil Kumar | Sandip Das

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SCHOOL OF MANAGEMENT [ S O M ]

Established in the year 1999, School of Management ( formerly known asManipal institute of management [MIM] ) has been shaping industry-readymanagement professionals, who are socially responsible and proactiveagents of change management. SOM is a member institution of theAssociation of Indian Management Schools and AMDISA.

‘’Transforming careers and outlook of our students and collagenous,through our research and education has been my focus’’ says Dr.Raveendranath Nayak (Director of SOM).

As per the Ranking Scenario of 2015, Manipal University is in 25th rankamong the private B-Schools in the reputed south zone in the WeekHansa - “Best B School Ranking”. It also has 6th rank in the ‘’Ranking of thetop B –schools of excellence’’ and 13th rank in the best private B Schoolsin Karnataka. In the CSR-JHRDC survey, as per B-School surveys 2015,conducted by the prestigious ‘Competition success Review it is ranked17th among top all India business schools.

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ACTIVITIES

NEW FACILITIES

SOM has introduced a new experiment in its academic program. Thisacademic year marks the launch of this experiment of inviting facultymembers of the neighbouring management institutes to deliver guestlectures in our institute. The objective of this exercise is to bring togetherthe best faculty members in diverse functional areas of management sothat our students get the benefit of their expertise. Hundreds of guestlectures are expected to be organized during the current academic year,in this regard.

SOM has subscribed to three widely popular databases of Economics,Accounting & Finance .These databases are provided by Centre forMonitoring Indian Economy. Economic Outlook, Industry Outlook &Prowess IQ – these are the three databases of CMIE, which will provideimmense information to our faculty members, researchers and students.

Students of SOM are expected to take decision in their corporate lives.Therefore, they should be made to go through simulated businessenvironment so that they get exposure to take real-life business decisions.In this regard SOM has entered into an agreement with Harvard BusinessPublishing House which will provide business simulations for the use ofour students. These simulations act as the exercises of internal evaluationof academic performance of our students. This is expected to increaseour students’ ability and understanding to live up to real-life businesschallenges.

Maneeta Sahmey, Partnership Advisor, theUniversity of Nottingham, UK visited School ofManagement on 5 July, 2016. There was adiscussion on prospective academiccollaborations (Student and Faculty exchanges)between the University of Nottingham, UK andSOM, Manipal with Dr. Raveendranath Nayak,Director of SOM and Prof. Chetana Maddodi,International Engagement Coordinator, SOM.

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ACTIVITIES

Prof. Graham Airey, Prof. Glenn Westmore and Prof. Tom Gifford from School ofVocational Business Education, RMIT University, Melbourne, Australia VisitedSOM in July, 2016.

The Agreement was signed between Manipal University and University ofWaikato, Hamilton, New Zealand for collaborating with SOM.

CAMPUS VISITS

Dr. K. R. Pillai, Professor, SOM,participated as a resourceperson in the FDP on “CASEMETHOD OF TEACHING &CASE WRITING” organized bySt. Joseph Engineering College,Mangalore, Karnataka on 12thJuly, 2016. He addressed thefaculty members of thecollege. He handled a sessionon “How to write a Case” as apedagogical tool..

Faculty members of SOM Dr. K. R. Pillai, andProf. Nandan Prabhu attended anInternational Conference on Contemporaryissues in Commerce, Management and SocialSciences, jointly organized by ManipalUniversity India and Manipal InternationalUniversity Malaysia at Malaysia on 22nd and23rd July 2016 to present their papers in theirirrespective topics i.e. “The temporal andinstitutional essence of NPA in Indian Bankssince 2000-01”, and "Path findings andConceptual Modelling: An analysis of researchapproaches to workplace Spirituality“respectively.

CONFERENCES

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ACTIVITIES

Faculty team of SOM attendedSSBRN Symposium 2016, held atBali during August 4-5, 2016. Theteam consisted of Associateprofessors such as Dr. Yogesh PaiP., Dr. Lakshminarayanan, andAssistant professors Prof. SuhanMendon, Prof. Raveendra Rao &Prof. Navin Kumar who presentedtheir respective papers at theevent.

S T U D E N T D E V E L O P M E N T P R O G R A M S

The college opening day and Induction program was organized on 4 July 2016 forthe second year students and first year students of SOM for the academic year2016-17. The formation of clubs was one of the new initiatives taken during thisacademic year. Twelve clubs were identified and formed by SOM as a part ofstudent development program. This initiative was focused on overalldevelopment of the management students. The purpose of these clubs is to andencourage students to conduct events under the broad guidelines provided bythe School. The twelve clubs are Sports & Athletics Club, International StudentExchange Club, Operations Management Club, Marketing Club, Student ResearchForum, Voluntary service Club, Placement & SIP Club, Finance Club, HR Club,Healthcare Management Club, Start-up Club and Fine Arts Club. The electionswere held in the month of July 2016 for the office bearers posts of all the clubs..

I N A U G U R A T I O N O F C L U B S

The Student club of Centre for Regional Development (CRD) was inaugurated atSOM by Dr. Raveendranath Nayak(SOM, Director) on 21 July, 2016. Dr Anup Naha,coordinator of Manipal University Voluntary Service organisation was the guest ofhonour. Coordinator of CRD and Faculty Advisor, Dr. K V M Varamballyhighlighted the relevance of CRD student club. Ms. Archana, President of CRDstudent club, welcomed the gathering.

The inaugural ceremony of theMarketing club was held on 23rd July2016 in at SOM, Manipal. The guests ofthe event were Dr. Sreekanth Rao(Admissions Director, MU) and Mrs. RenuJayaram (Managing Partner JayadevGroup) , Chairperson of the function wasDr. Raveendranath Nayak (DirectorSOM), Faculty Advisor of the club Prof.Suhan Mendon was also present. TheMarketing Club’s logo was unveiled bythe guests and the members took theoath administered by the President,Mohan N.

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ACTIVITIES

The inaugural ceremony of SOM FinanceClub was held on July 21, 2016. Dr.Raveendranath Nayak, Director of SOM,Dr. V.K Ranjith, faculty member of SOMwere the chief guests and chairperson ofthe inaugural function. Mr. Vatsal Kumar,the President of the club, delivered thewelcome speech with a brief introductionon the plans and future activities of theFinance club.

The inaugural ceremony for the OperationManagement club was held on 26 July, 2016at SOM. The guests of the event were Prof.Vasant Kamath, Assistant Professor of TAPMI,and Dr. V.K Ranjith, faculty member of SOM.Prof. Vasant Kamath spoke about theessence of operations across industries andits impact on present business scenario. Mr.Jishnu Venugopal, President of the clubexplained the objectives and presented thelist of planned activities for the next 6 months.

The inaugural function of SOM HumanResource Club was held on 29 July, 2016. Theevent was attended by Chief Guest Dr.Nandini Lakshmikantha (Director, School OfCommunication, MU), and Dr RaveendranathNayak (Director, SOM). Dr. S LakshmiNarayanan, Faculty Advisor of the club, wasalso present. Mr. Kalven Jerald, the Presidentof the Club, shared the objectives of the club.

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ACTIVITIES

The activities of the Student Research Clubfor the Academic year 2016-17, wereformally inaugurated on Friday, 29 July,2016 by Prof. K P Nandan Prabhu, SOMManipal. Dr. Smitha Nayak, chairperson ofthe programme and Dr. RajashekharanPillai, faculty advisor of the club were alsopresent. Mr. Mukul Bhardwaj, the Presidentof the Club, presented an overview of theobjectives and activities of the club for theacademic year 2016-17.

The inaugural function of International StudentExchange Club was held on 30 July ,2016 at SOM.The event was attended by Chief Guests, Dr.Karunakar A. Kotegar (Deputy Director,International Collaborations, Manipal Universityand Chairperson of IAESTE and AIESEC), DrRaveendranath Nayak (Director, SOM, MU),andProfessor Chetana Maddodi, faculty Advisor ofthe Club. Mr. Swastik Das, the President of theClub, revealed the list of activities for the currentacademic year 2016-17. The Club also unveiledthe logo and tagline “Reach the world and touchthe sky” during the course of this function.

The inauguration ceremony of SIP and Placement forum was held on 11 August, 2016was followed by a workshop on “How to face a job interview”. Miss. Frency Cornelio,the President of SIP/Placement forum presented the overview and the objectives ofthe club. The chief guests of the event were Dr. KVM Varambally, Prof. ShammyShiri, lecturer at Department of Public Health, Manipal University and Prof. RekhaIrani, faculty advisor of the club.

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ACTIVITIES

The Healthcare Club was inaugurated by Mr. Jibu Thomas, Operations Manager,Kasturba Hospital, Manipal. The inaugural ceremony was held on 9 August, 2016at SOM, Manipal. Dr. Raveendranath Nayak, Director of SOM, presided over theinaugural function of the club. Dr. Swathi K. S., faculty advisor of the club, was alsoamong the dignitories present. Mr. Kaustubh Kolwankar, the President of the club,welcomed the guests and presented the roadmap of the club. The mission andvision along with the aim and objective of the club were announced. The clubname SHAFT (Shaping Healthcare Administration For Tomorrow) was unveiled bythe dignitories on the dais.

ACADEMIC COLLABORATION

School of Management has collaborated with TAPMI, Manipal to provide anopportunity to finance students to learn the innovative software platform, theBloomberg terminal, at TAPMI. These training sessions would give our studentsthe real-time market information, and provide hands-on experience in the realworld of finance. Students also participate in discussions and presentationsrelated to investment practices. To be Bloomberg certified, students need tocomplete eight modules and pass the tests after each module. The entireprocess is done on a Bloomberg terminal. This course will make our studentsmore competitive in the job market and stand out during the interview process.

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ACTIVITIES

G U E S T L E C T U R E S

Former IAS officer Dr. P. D. Shenoy, who was popularlyknown as turnaround specialist of public sector units(PSUs), was invited as the guest lecturer to discuss onthe Karnataka State Road Transport Corporation(KSRTC)’s turnaround case with the students andfaculty members of SOM, Manipal. The focus of thelecture was on the cost-effective management of fourM’s: Manpower, Money, Machine and Materials, as alsoabout undertaking effective measures in managementof resources to enhance productivity as well as profits.

A guest talk was delivered by Dr BMahadevan, Retired Senior Manager –Personnel, Hindustan Aeronautics Ltd,Koraput and Professor AMET UniversityChennai on the topic ‘HR Skills’. He spokeon effective management, taking strategicdecisions and quick action and theresponsibility of the manager to identifythe strengths and weaknesses of theteam. The importance of motivationamong employees was also highlightedduring the session.

A guest talk was delivered by Mr.U.Rajnikanth, Sr. Manager-Learning anddevelopment, Mangalore Chemicals andFertilizers on 27 July, 2016. He spoke onTalent Management Function includingchallenges, process and its importance. Healso facilitated learning through discussion.He shared his experiences with the class toprovide students with greater practicalknowledge.

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ACTIVITIES

The guest lecture of Professor BijuVarkkey, faculty member,Chairperson of HRM, IIM Ahmedabadwas held on 29 July, 2016.He spokeabout all the recent developments inHR and performance management.He spoke about the Pareto principleof management and the drawbacksof the bell curve.

Mr. Shiva Prasad, Project Manager of ManipalDigital Systems, visited SOM and delivered aguest lecture on the topic – Triple Constraints inProject Management on 15 July, 2016. Heemphasized the importance of balance betweenthese constraints for a project manager so as toattain effective use of resources. The need todevelop interpersonal skills was highlighted,since a good communication plan is thefoundation for project management.

A guest talk was delivered by Professor DashrathrajShetty, Faculty at Department of Computer ScienceEngineering, MIT on 16 July, 2016. The topic of thetalk was ‘Human Factors in User Experience Design’.An alumnus of SOM, he discussed how emotions playa role in UX design and their impact on humanbeings’ five senses. He elaborated on the importanceof creating a multi-sensory experience for customers,and that analyzing the customer journey revealsnumerous opportunities to optimize the UX.

Dr. Mayank Jyotsna Soni, Assistant professor at T.A PaiManagement Institute, delivered a guest lecture on cultural andcross-cultural influences to the Marketing students with reference tothe consumer behaviour on 10 August, 2016. Dr. Jyotsna introducedthe concept of culture and explained the Hofstede’s culturaldimensions. She also spoke on the means-end chain using whichmarketing to target segments is achieved. The seven dimensionsand their level of presence among different countries was illustratedwith an explanation on its significance to Global corporationsventuring into new countries.

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ACTIVITIES

Mr .Sachin Jain delivered a guest lecture on Search Engine Optimisation andSearch Engine Marketing on 12 August, 2016. He has more than 8 years ofexperience as a Digital Marketing Strategist and worked in various organisationslike Google India Pvt Ltd, Manipal Global Education Services and Growth Story. Thelecture consisted of topics like creating AdWords, ranking system followed byGoogle and how ads are positioned. Mr. Jain elucidated the concepts of Organicsearch, Paid search and Keywords. The AdWords account structure was alsoexplained including the calculation of Ad position rank.

CA Shivaram Kamath, veteran of Capitalmarkets and Founder Director- SamvittiCapital, delivered a guest lecture on ‘Art ofInvesting in Equity- Way to Pick Stocks’ on 16July, 2016. The talk was delivered to thefinance specialization students of SOM. Hislecture included the analysis of stocks suchas technical and fundamental analysis,methodologies of assessing the value ofstocks in the stock market and majorparameters of assessing the stocks by usingprice earnings ratio, enterprise value etc. forthe decision making process regardinginvestments.

Prof. Krishna Prasad, Assistant Professor, Justice K SHegde Institute of Management, Nitte delivered aguest lecture on ‘Market Response to Stock pricechanges during Mergers & Acquisitions’ on 10 August,2016 as a part of the ongoing lecture series onMergers and Acquisitions . He focused on the tools ofmeasuring the impact of mergers and acquisitions onfirm value and reviewed Lupin- Gavis acquisition

deal.

Mr. T. Gautham S. Pai, Managing Director andDirector of Manipal Technologies delivered aguest talk on ‘The Manipal Group-Internationalization Footprints’ on 9th August2016 to the students of Global BusinessStrategy. He highlighted the international forayof The Manipal Group in USA and Africa(Nigeria and Kenya). He elaborated on theopportunities and challenges witnessed inAfrican operations in packaging and labellingsegment. He shared his experiences on thecompany’s foray into USA market in homefragrance segment and key acquisitionsundertaken by The Manipal Group to positionitself in USA home fragrance market.

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ACHIEVEMENTS

Prof. Nandan Prabhu was awarded the bestpaper award at the “International Conferenceon Contemporary issues in Commerce,Management and Social Sciences” held atManipal International University, Malaysia onJuly 22-23, 2016.

Dr. Savitha, Associate Professor, School of Management haspublished a research paper titled “Non-performance of financialcontracts in agricultural lending: a case study from Karnataka,India” jointly authored with Dr. Naveen K, NIBM, Pune inAgricultural Finance Review, Volume 76 Issue 3. It is a Scopus-indexed emerald publication’s journal.

Dr. Yogesh Pai P, Associate Professor, School of Management haspublished a research paper titled “Measuring patient-perceivedhospital service quality: a conceptual framework” coauthored with Dr.Satyanarayana Chary T. Professor, Telangana University in theInternational Journal of Health Care Quality Assurance, Volume 29Issue 3. It is a Scopus-indexed emerald publication’s journal.

Prof. Navin Kumar K published a research paper titled"The Changing Role and Perspective of Trade union inIndia" in International Journal of Management and Appliedscience, Issue 2, ISSN 2394-7926.

Mr. Daniel Alejandro Mendez, from Universided PontificiaBolivariana, Colombia (Pontifical Bolivarian University) isdoing internship under the guidance of Prof. Navin KumarK on Human resources management project for a periodof 5 months.

F A C U L T Y

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ACHIEVEMENTS

Dr. K .R. Pillai has published a research paper titled “Patients’Perception on Service Quality of Hospital”, in the InternationalJournal of Management and Applied Science, 2(5) May 2016, pp.80-84 (with Alpika Kumari) (ISSN: 2394-7926)

A paper titled “Five-force Model and Panchamaha Bhuta: Whatdo they share in common and differ in structure analysis ofIndustries?” authored by Dr. K. R. Pillai was published inManipal Research Review, 3(1), April 2016, pp.26 -36 (ISSN:2393-9397)

,Prof. Suraj Francis Norohna and Prof. Aruna Doreen Menezesfaculties of SOM published a research paper titled“Implementing Employee Performance Management System:A Scoping Review” coauthored with Aquinas, P. G (2016) in theInternational Journal of Management and Applied Science, 2(5). pp. 85-89. ISSN 2394-7926.

A L U M N I

SOM takes pride in sharing the achievements of itsalumna, Aswathi Seluraj IAS MBA 2007-2009 BatchSOM, for being appointed as Assistant Commissioner,Kundapura Revenue subdivision. Aswathi, hailing fromKerala, was an IAS topper. She had earlier served inMysore and Delhi.

SOM is proud to congratulate Mr. Shashidhar M on being chosen as a member of Blitzkrieg dance group of ManipalUniversity who will be participating in the World Hip Hop Championship 2016 in Las Vegas .

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ASSORTED

Centre for Regional Development, SOM and Rotary Club Udupi-Manipalorganized Social Awareness Program for auto service providers of Udupi-Manipal on 7th July 2016 at SOM training center. The inaugural session waspreceded by ASP Vishnuvardhan. The session covered social responsibility,professionalism in auto service, effective communication and relevance of firstaid. The chief guests were Mr. K. Annamalai, Superintendent of Police UdupiDistrict, Rtn. Subramanya Basri, Assistant Governor Rotary, Dr. RaveendranathNayak Director of SOM along with Dr. K V M Varambally, Coordinator of Centrefor Regional Development and Rtn. Dr. Srikanth Prabhu, President Rotary ClubUdupi-Manipal.

SOCIAL AWARENESS PROGRAM

Celebrating International Students Day

International Student Exchange Club of SOMconducted a Yoga workshop for International studentsof Manipal University as part of the InternationalStudents Day Celebration organised by the Office ofInternational Affairs and Collaboration at KMC InteractHall on August 14. Students from 18 nationsparticipated in the workshop. Ms. Priyanka Amin wasthe resource person. The faculty and students ofvarious institutions of Manipal University appreciatedthe efforts of SOM in showcasing yoga to internationalstudents.

Train The Trainers

Alapana B and Arvind S, 2nd year MBA students were invited to conduct ‘Train thetrainers’ workshop on safe sexual practices in Madurai by 3D team of Manipal on 14thand 15th August, 2016.

The All India Radio conducted an interview of Dr.Raveendranath Nayak, Director SOM as a part of theYuvavani segment in ‘ದಾರಿದೀಪ ’(Daari Deepa) programmewhich was aired on Friday, 12 August at 5.30 PM atFrequency: FM 100.3 .

ದಾರಿದೀಪ

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