#social360 &

immersive journalism

sarahjones

@virtualsarahj

How do you want an audience to experience a

story?

Do I want to connect to the story?

Do I want the audience to experience it?

Are they getting something else that they can’t get in a

linear narrative?

COMPANY DATE TITLE DURATION

Gabo Arora & Chris Milk 1.09.15 Waves of Grace 9.54

Gabo Arora & Chris Milk 23.01.15 Clouds of Sidra 8.34

Vice News 23.01.15 Millions March NYC 8.24

New York Times 5.11.15 The Displaced 11.08

New York Times 20.11.15 Vigils in Paris 5.12

ABC News 22.12.15 New York City Holiday Cheer 4.07

ABC News 9.12.15 Inside North Korea 8.48

Sky News 19.11.15 Migrant Crisis 4.06

ABC News 16.09.15 Inside Syria 5.38

RYOT 28.05.15 Nepal Earthquake Aftermath 4:02

RYOT 11.12.15 Growing Up Girl: A Day in the Life of a Young Girl on the Border of Tanzania

4:20

RYOT+ AP 6.11.15 Seeking Home 5:34

“I didn't really pay much attention to the reporter”

“Reporter led meant you can't explore as much. You

find your own way in character led meaning you

can potentially watch it over and over”

“I didn't feel as free as in the other ones”.

“the only part I did not appreciate was the fact that the characters felt visually close and invading my personal space.”“the only part I did not appreciate was the fact that the characters felt visually close and invading my personal space.”

“the only part I did not appreciate was the fact that the characters felt visually close and invading my personal space.”

48 hours• 13,664 people• 4,300 views• 13th most watched Facebook

video

74% : add

value to the

story

70% : changed understandi

ng

83% want

audio on social360

84% would

watch for more than a minute

70% : changed

understanding

84% woul

d watc

h again

sarahjones

@virtualsarahj