A 360 LOOK AT DISTRIBUTING 360, VR AND AR CONTENT

Sarah Springer, March 2017

/IMMERSIVE STORYTELLING/AR/DISTRIBUTION

RYOT was founded by humanitarians, filmmakers and journalists who set out to use storytelling to change the world. Now, we are using that visionary experience to build the immersive brand of the future. Click for video

WE ARE THE FUTURE OF STORYTELLING

RYOT is said to have “legitimized the format of VR” having made over 200 films in 50 countries for brands, platforms and non profit partners and having shown their work at major festivals, awards ceremonies and conferences around the world.

GLOBALLEADERS IN IMMERSIVE EXPERIENCES

/IMMERSIVE STORYTELLING

• RYOT acquired by AOL/ The Huffington Post• The New York Times launches Daily 360 Series• United Nations launches UNVR app • Facebook launches consumer facing marketing around VR• Pokemon Go took the US by storm • Snapchat Spectacles release

2016: THE YEAR OF VR/AR

VR/360 immersive experiences have the unique power to put the audience in the shoes of another person, place or experience and have twice the level of engagement than linear video.

“THE EMPATHY MACHINE”

[CREDIT: Tech Crunch]

— Filmmaker Jamie Pent on Charity: Water’s VR experience. Published in AdWeek, May 31 2016

“I saw people take [their headsets] off with tears in their eyes.”

While VR comes out of a filmmaking tradition the creative process has very little in common with traditional cinema. It is closer in process to UX Design or Immersive Theater.

FORGET WHAT YOU KNOWABOUT FILMMAKING

In order to be successful at VR you need to let go of control and allow the user to be at the heart of and immersed in the storytelling experience.

PARTICIPATORYCONTENT

/AUGMENTED REALITY

AR is the addition of a layer of digital information that alters or enhances a person’s physical environment through a digital device.

AUGMENTED REALITY

• Pokemon Go took the US by storm • Snapchat Spectacles release• Apple and Zeiss partnering on AR optics • Microsoft Hololens• Nike Augmented Reality Sneakers• Sephora + Ikea E-Commerce Experiences• AR for HealthCare

2016: THE YEAR OF AR

“Augmented reality is going to fundamentally change our expectations of what information is available, and where.”

— Tech Reporter Joe McGauley. Published in Thrillist. January 18 2017

AR IS ABSOLUTE MAGICAugmented Reality has an awe inspiring, magic-like quality that people have an instant and delightful reaction to.

EASE OFUSE AND EXPERIENCEAugmented Reality has a small barrier to entry — all you need is an app on a mobile phone — and is generally simple to use, experience and understand.

ARE-COMMERCE“40% would be willing to pay more for a product if they could experience it through augmented reality.” - Retail Perceptions/Augment.com

The label of this Hidden Valley Ranchbottle transforms into a recipe video.

Watch here.

AR PACKAGING DEMO

FLEXIBLEEXPERIENCESAugmented Reality works through an SDK that can live in any app. It uses an imaging trigger and can work with existing or original content.

/DISTRIBUTING 360, AR/VR CONTENT

WAYS TO DISTRIBUTE

NATIVE CAMPAIGNSSOCIAL MEDIA

LIVE ACTIVATIONS AD UNITS

/SOCIAL MEDIA

WOMEN’S MARCH

RYOT is currently producing weekly 360 content for Facebook/Oculus.

Watch: Highline Over Rio

FACEBOOKWEEKLY 360

In partnership with Samsung, RYOT explored the future of reporting with 12 VR filmmakers, journalists, and producers living and working together to tell the story of Rio beyond the Olympic Games using the new Samsung Gear360 camera.

• 53 total video posts• 11.2M social media posts• 1.5M press impressions• Watch here

RIOCREATORS LAB

RYOT is the exclusive 360 breaking news partner with Google/YouTube on our show “The Turn Around”.

Watch: After the Storm Haiti

THE TURN AROUND

RYOT and The Huffington Post present "The Crossing," a virtual reality film and immersive reporting series hosted by Susan Sarandon chronicling the refugee crisis as it unfolded in Greece.

“The Crossing” was a 2016 Emmy Award finalist. Watch here.

THE CROSSING

/NATIVE CAMPAIGNS

This Fall RYOT & AOL announced an expansive VR content & distro deal with American Family Insurance (AFI) and Mindshare. A 3 part video series that includes a new 360 video player as well as research around VR/360.

FEARLESSDREAMERS

RYOT partnered with Clorox to tell the story of their safe water initiatives in Peru with VR/360 storytelling. The piece featured native distribution as well as a “donate” button embedded in the experience.

PURELYPERU

/LIVE ACTIVATIONS

We couldn’t bring the kids to the Louvre, so we brought the Louvre tothe kids.

Watch the live activation.

AR MUSEUM

/AD UNITS

EXTEND&YOUR&360/VR&EXPERIENCE360 Video Pre-Roll Outstream 360 Premium Rich Display & Mobile

CHALLENGES

We are at the very early stages of a new format and no-one really knows what this looks like yet. It presents an interesting creative challenge that forces you to open your mind and think in a completely new way, but has also presented other challenges like limits in mobile online distribution.

UNDEFINEDFORMAT

People still need headsets to get the full experience of 360 and VR and although some headsets are becoming less expensive, scale is still limited.

LIMITATIONS OF DISTRIBUTING VR/AR AND 360

Mobile AR is expected to dominate the VR/AR market with $108 billion by 2021 - Source: TechCrunch

WHAT’S NEXT?

“Mobile VR is still going to be big, but it might take a little longer to get there.” -

[CREDIT: TechCrunch]

Interactivity & Mixed Reality are the next wave of immersive storytelling with huge opportunities and implications for education as well as business.

WHAT ELSE IS NEXT?

THANK YOU