SEGMENTATIONTARGET MARKET

POSITIONING

SELLOFFVACATIONS.COM Prepared by

Inna SarkisovaSachin Pandey

Prathmesh GhagAlisa Orlova

TOUR 9620Group # 1

SELLOFFVACATION.COM – ABOUT US History- Started in 1979 as

"Dream Vacations“

- In 2000 became Selloffvacations.com as transactional website was launched

Location- 45 locations across

Canada 20 offices in Ontario 5 offices in Quebec 5 offices in Nova

Scotia

MARKET SEGMENTATION

Geographic

Africa, Canada, Caribbean, Europe, Mexico, South America, The United States

DemographicFamily vacations, group travel, adults only, luxury 5 star vacations

MARKET SEGMENTATION

Behavioural

all-inclusive Christmas New Year Honeymoon January March Break Reading week Spring break summer winter last-minute

Psychographic

beachcasino city Disney hedonism romantic golf cruise scuba spawedding

VACATIONS

TARGET MARKETS Families (packages and all-inclusive vacations) Independent adult travelers (flights, hotels, cars,

insurances) Elite clientele Groups (by interest, incentive, religious, sport, student,

wedding services)http://byog.selloffvacations.com/home/index.sv

MARKET POSITIONING

Lowest prices guarantee

Most trusted website in Canada

Reliable and friendly service

http://www.selloffvacations.com/default.asp

IMPROVEMENTS 24/7 customer service (as Canada is in 6 time

zones ) One clear advanced search form (by

destination, by interest, type of holidays) Create possibility of website search and link to

sustainability Planning tours that minimize harmful

environmental, economic and social impacts

IMPROVEMENTS Statistics Canada websitehttp://www41.statcan.gc.ca/2007/4007/grafx/htm/ceb4007_000_2-eng.htm

Country Thousands of visitsUnited States 14,862United Kingdom 898Mexico 794

SUSTAINABLE PRACTICESTNS Canada website: “Almost two-thirds of travelers are

concerned with global warming, loss of natural habitat and eco-systems, and the use of child labour in the third world countries” http://www.tnscanada.ca/conferences/ttra/ttra-2007.pdf

Paperless working environment – use digital content management system

New packages for disabled people – tours across Canada with discount

SUSTAINABLE PRACTICES Cooperation with sustainable suppliers – the USA hotels and

airlineshttp://www.gayot.com/hotels/bestof/top10/10best_greenhotels_us/bardessono-yountville-california.html

Hyatt, Fairmont, Marriott – already sustainable Bardessono – Napa Valley, CA – 900 solar panels, reclaimed wood

used in construction Element New York Times Square West - faucets are water efficient,

Don Not Disturb magnets are eco-friendly and recycable

SUSTAINABLE PRACTICES

Scuba-diving niche – Jamaica has nearly 479 square miles of coral reefs http://traveltips.usatoday.com/coral-reefs-jamaica-1380.html

Coral reefs are destroyed by temperature increase, hurricanes and overfishing.

Global Coral Reef Alliance – non-profit organization dedicated to restoring and protecting coral reefs - www.globalcoral.org

Donating 5% of company revenue to the restoration of coral reefs in Jamaica

Thank you!!!

Questions ?