11th International Rugby Sevens Tournament

roma seven

2012

Roma Seven 2012

ROMA SEVEN 2012

16 teams at the 11th International Invitation Roma Seven Cup8 teams at the 4th International Invitation Roma Seven Ladies Cup8 teams at 6th International Vets Memorial R. Speziali Cup (over 35)2nd Memorial Giorgio De Angelis3 days of Great Rugby 500 players from 5 continentsthe excellent frame of the City of Romethe hospitality village the business village the Roma Seven Party the Dinner Gala

Roma Seven 2012

Middlesex England

Tokio Sevens Japan

Safari Sevens Kenya

Las Vegas Sevens USA

Hong Kong Sevens China

Dubai Sevens Emirates

Gold Coast Sevens Australia

N. Mandela Sevens South Africa

NZ Sevens New Zealand

Edimburgh Scotland

Punta del Este Uruguay Melrose Scotland

Roma Seven Italy

London Sevens England

Roll of Honor Major Sevens Tournaments

Kinsale Sevens Ireland

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Rugby 7 and the “Roma Seven”

Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.

Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages- in more than 141 countries

The Roma Seven, the most important Sevens in Italy, is become year by year the “must” tournament to partecipate in, third in Europe and ninth on the World circuit .

Rugby Seven will be inserted in the Olympic games from Rio de Janeiro 2016.Rugby Seven will be inserted in the Olympic games from Rio de Janeiro 2016.

Roma Seven 2012

Roma Seven 2012: is sure to be rugby at its bestThe World’s Best Teams of Rugby Seven in Rome, capital of sports

Fiji Uprising Clandestinos Argentini Italy 7

Nederland 7

British Army ARU Comitè Cote d’Azur Stellenbosch University Gilbert Stoned Pups

Kooga Wailers Melrose RFC Germany 7 Languedoc FFC

Yug Rugby (Russia) Seven Kings of Rome Belgium Barbarians Marauders

Froggies Atlantis Seven USA Mel’s Exiles Samurai International

Australia 7 Kenia 7

Spain 7 Golden Lions SA

France 7

Georgia 7

New Zealand Metro

Ukraina 7

FRANCE 7

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Samurai International

2011 Roma Seven Invitation2010 Australia 72009 Roma Seven Invitation2008 Felpharma British Army ARU2007 KooGa Wailers2006 Stellembosch University RFC2005 Samurai International RFC2004 Italy 72003 Samurai International RFC2002 Lottomatica Roma

ROMA SEVEN CUP: the Gold Book

Roma Seven 2012

Testimonial Roma Seven 2011

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Guest Stars at Roma Seven - Waisale Serevi, the Fijian who is a real Seven icon around the world

- Ben Gollings IRB best Seven player 2006, World top scorer and England7s captain

- Alefeke Penelise IRB Best Seven player 2007, All Blacks 7

- DJ Forbes IRB Best Seven Player 2008, captain All Blacks 7

- Ollie Phillips IRB Best Seven Player 2009, Inghilterra 7

- Collins Injera Top Try Scores 2008- 2009, IRB Sevens World Series

Gordon Tietjens, All Blacks 7 coach- Tomasi Cama, All Blacks 7- Shane Christie, All Blacks 7- David Raikuna, All Blacks 7- Lote Raikabula, All Blacks 7- Scott Kurry, All Blacks 7- Rory Grice, All Blacks 7- Jordan Smiler, All Blacks 7- Solomon King, All Blacks 7- Fritz Lee, All Blacks 7- Edwin Cocker, All Blacks 7- Sherwin Stowers, All Blacks 7- Justin Wilson, All Blacks 7

- Tom Iosefo, Samoa 7 - Alatasi Tupou, Samoa 7- Reupena Levasa, Samoa 7

- Nabuliwaka Lepani, Fiji 7 - Apolosi Satala, Fiji 7

Samoa , IRB Sevens World Series 2010 Championship

Fiji 7

Australia 7

South Africa 7

IRB Sevens World Series 2011 Championship

- Renfred Dazel SA 7

- Tim Walsh, captain - Henry Wanderglas- Michael O’Connor, coach

- Bernard Folley- Jacob Taylor- Edd Jenkins- Hamish Angus - Lewis Holland- Greg Jeloudev- Jesse Parahi- Dan Yakopo

Roma Seven 2012

DJ Forbes e Fritz Lee. All Blacks 7 in action

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The Roma Seven Village

The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event.

The village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sporting event.

The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.

Roma Seven 2012

Roma Seven, a Worldly sports Frame

Following the Best British tradition , a Dinner Gala for more than 250 people will be served at the Vip village tribune

A unique and prestigious occasion for “spoiling” customers, establishing new business connections and livening up new synergies

In each edition, Roma Seven organization selects a charity project to co-operate with.

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Roma Seven Party: Sport and Worldly Life

The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tournament. Representatives from Rome’s jet set will parade at the Vip Village.

Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment.

The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.

Roma Seven 2012

Communication Plan - Roma SevenTV Coverage

Rai Sport : MEDIA PARTNER of the event

Rai Sport 1 : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)

Rai Sport 1 : live television report of fi nal play-outs (quarters, semi-fi nals and fi nals)from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector

RAI: features, news and reruns for a total of 12 hours on air

TG2 TG1 ITALIA UNO

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RAI TG1 - National TV news friday 20.30 pm (1.30”)

RAI TG2 – National TV news 1st June prime time (1.20”)

RAI TG2 – National TV news 1st June night edition (1.20”)

RAI TG3 – Regional TV News saturday 4th June dinner time (1.10”)

STUDIO APERTO Italia 1 NEWS saturday 4th June dinner time (48”)

LA7 NEWS saturday, lunch time edition (1.30”)

SUPER 3 NEWS thursday 2nd June prime time edition (1.30”)

ROMA UNO NEWS saturday 4th June dinner time edition (2.45”)

TG3 SUPER 3

Roma Seven 2012

Mobile Advertising (Railway stations, Outdoor Tv)

MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens

- 15” video adv

- 72 runs/day during the two weeks before the event

- 1.680.000 viewers / day

Pubblicità Dinamica Rome Circuit

- screens in selected locations among the best fitness centers, restaurants, concept stores, lounge bars

- 60” video adv during the two months before the event

- 42.000 viewers/day more then 1.000.000 viewers / month

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CENTOSTAZIONI ADV Circuit

- 1.200 screens in 50 railway stations 47 of which are chief towns

- 43” video adv during the two weeks before the event

- 143 runs /day

- 16 millions viewers / day

TELESIA ADV Circuit

- 102 screens in 20 underground stations of Rome

- video adv during 15 the two weeks before the event

- Target: Fast Moving Consumer

- 1 million viewers / day

Roma Seven 2012

Atac dynamic ads Posterbus 2x2 m

Banner 2x2 m Underground Banners Roma outdoor advertising panels in City centre

parking areas panels

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Advertising

130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event

200 parking areas panels 100 x 140 cm Pubblicità Circuito Roma during the two weeks before the event

100 outdoor advertising panels in City centre 3 m x 2 m Central City during the two weeks before the event

n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità)

Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week

Information campaign during the Six Nations event generating more than

Atac dynamic ads for the routes in Rome (100 buses, right and posterior sides) 120x70 cm during the two weeks before the event

50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010/2011 service assigned to Lis Ticket, Lottomatica Group)

Roma Seven 2012

About us

MAGAZINE

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Press

Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- adv page May issue- adv page July issue - article June issue- adv central pages July issue

Porta Portese (Partner Media) (circulation 110.000 copies for week)- Advertising spaces to be customized in the weeks before the event

Fare Vela -sports monthly magazine a circulation of 30.000/month- adv page June issue

Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each dayN° 1 half page in NETWORK circuitN° 1 half page in Roma CircuitN° 1 ¼ page in NETWORK circuit

DNEWS (Partner media) 500.000 copies (from Monday to Friday) 1.000.000 readers each dayn. 2 half page in Rome and Milan

Roma Seven 2012

Press

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Roma Seven 2012

match program magazine 52 colour pages 21 x 15 formatA circulation of 70,000Home delivery

2 - 3 - 4 Giugno 2011Stadio dei MarmiRoma

CON IL PATROCINIO DEL

Comitato OlimpicoNazionale Italiano

GLOBAL SPONSORGLOBAL SPONSOR

torna il grande rugby

OFFICIAL CAR

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Radio

Radio Globo (Partner Media)- 7 audio adv to 20” each day during two weeks before the tournament

- 3 winner lines during two weeks before the tournament

- 300.000 Listeners/day

Radio Radio Interviews and radio servicesRadio + TV 750.000 listeners/day RomaRadio – by The Mobility Agencybroadcasted in A and B lines of Rome’s Tube

- 15” audio adv during the two weeks before the tournament

- 16 runs/day during the two weeks before the torurnament

- 800.000 listeners/day

Roma Seven 2012

Roma Seven Comunication plan

Web Comunication

60.000 leaflets (21 x 30 )

100.000 invitations by sms (from database Press Office Roma Seven)

65.000 invitations home delivered (from Roma Seven Press Office database)

Sito web www.romaseven.com ( 220.000 single contacts from different IP-address )

40.000 email Invitations (from Roma Seven Press Office database)

Video spot of 50 “ send to 40.000 single contacts selected from international database

Facebook Communication campaign dedicated to 80.000 contacts

(Roma Seven Fan & friends)

Telepass: 800.000 Telepass Premium clients open rate 40%

Metro News: 20.000 contacts

NewsLetters Lis Ticket NewsLetter “Primissima” 240.000 contacts

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Banner on several websites, among these:PAGINE GIALLE 1 month in the home page PAGINE BIANCHE 1 month in the home page TUTTO CITTA’ 1 month in the home page ROME MUNICIPALITY 1 month in the home page comunediroma.it and 060606ROME PROVINCEYOUNG PEOPLE GOV. DEPARTMENTROME DEPARTMENT OF MOBILITYADR Rome Airports companyFIR (Italian Rugby Federation)AIR (Associazione Italiana Rugbisti)BIRRA PERONI

Roma Seven 2012

2008 Press conference at F.I.R

2007 Press conference at the Capitol

2010 Press conference in the Coni meeting room

2009 Press conference in the Coni meeting room

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Press Office- press conference to present the event to outstanding national and local newspapers- press releases- mailing of match program magazine- customized invitations to sports event- web mailing list- invitations to the exclusive Gala Dinner- invitations to the Roma Seven Party- testimonials from the showbiz and the sports sector- Waisale Serevi chosen as Roma Seven testimonial- Dj Forbes, Roma Seven 2010’s testimonial, All Blacks 7 Captain and IRB best Seven Player 2008- Chester Williams, Roma Seven 2011’s testimonial, World Championship Rugby and icon of the actions against Apartheid in South Africa

Roma Seven 2012

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Business Proposals for Roma Seven 2012The strength of a great international event:

Rugby: the real novelty of Italian sports enthusiasts

Strong international appeal of the city of Rome, more and more value for sports and rugby

Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship

Public relations and dedicated Press Offi ce

Identifi cation of the event as an elegant and sought-after meeting occasion, not only in thesports sector, due to the Gala Dinner and to the “Roma Seven Party”

Particular attention to the international public, with agreements with tour operators inthe sector and dedicated marketing initiatives

Excellent level of quality - international teams and players

Rugby Seven soon in the Olympics

Roma Seven 2012

KooGa Wailers - Samurai International

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Sponsorship Roma Seven

Main Sponsor

Global sponsor Institutional Sponsor

Partner Media Official Partners Technical Partners

Roma Seven 2012

Main sponsorVisibility

2002 Edition

Foster’s Roma Seven

2005 Edition

Sidis Roma Seven

2003 Edition

Nastro Azzurro Roma Seven

2006 Edition

FelpharmaRoma Seven

n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village

50 pass all areas for the Tournament, including authorization to enter the ground and the village

20 invitations to the Gala Dinner at tribune

Back cover and dedicated page in match magazine (more than 70,000 copies)

50 invitations to the closing party of the Tournament

Logo on scoreboard of Tournament

Logo to be mentioned by the speaker during the event, at awards ceremony and in the village

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Main sponsorGeneral Rights

2007 Edition

Aams Roma Seven

2008/2009 Edition

Banca Fideuram Roma Seven

2010 Edition

Greennetwork Roma Seven

Qualifi cation of “Main Sponsor” of the 2011Roma SevenTournament

Sole trade rights

Display of the logo in all offi cial promo-advertising communications of the Tourament

Use of image and logo of 2011 Roma Seven Tournament

Possibility to distribute samplings and promotional material

Logo in and link to the homepage of the offi cial website of the event (www.romaseven.com)

Possibility to customize the tournament name (Title Sponsor)

Roma Seven 2012

Customized area Main Sponsor 2008 – 2009 Banca Fideuram ATAC Stand: Roma Seven 2009 Sponsor

Renault Offi cial Partner Roma Seven 2011 Banca Generali Offi cial Partner Roma Seven 2011

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Official PartnerGeneral Rights

n° 2 posters (3 x 1 m ) attended by the Sponsor

Trade sole rights

Logo in and link to the official website of the event (www.romaseven.com)

30 pass all areas for the Tournament, including authorization to enter the ground and the village

Display of the logo on all promo-advertising initiatives of the Tournament

6 invitations to the Dinner Gala along the tribune

Qualification as “Official Partner” of the 2012 Roma Seven Tournament

Use of 2012 Roma Seven Tournament

Brand to be mentioned by the speaker during the event, at awards ceremony and in the village

Possibility to distribute samplings and promotional material

30 invitations to the closing party of the Tournament

Roma Seven 2012

Special thanks to

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Roma Seven 2012

Stellenbosch University - British Army ARU

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Presence at Courtside

Setting of advertisements at courtside (3 x 1 m)

Commercial and exhibition stands are arranged for sponsors in the Vip Village

Setting of banners (3 x 1) around the pitch

Roma Seven 2012

“Bernabei” Seven Kings of Rome

“Modula” Roma Seven

“Samurai Red&Blu” Ladies

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Sponsorship of a Participating Team

Testimonial

Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand. All-round promotion of your brand name

Display of the sponosor name in all official communications to the press and at the venueDisplay of logo on shirts

The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility

Roma Seven 2012

Renault Wind.scopriti irresistibile.

DRIVE THE CHANGE

www.renault.it

Consumi (ciclo misto): da 6,3 a 7 l/100 km. emissioni CO2: da 145 a 160 g/km. Renault sceglie

150x210.IND 1 27/05/11 16:57Inside front cover double page

single page

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Advertisement on the match program magazine 80 colour pages format 21 x 15 a circulation of 70.000 copies

home delivery

Inside front cover

Inside back cover

Centrefold

Back cover

Double page

Single page

Half page

One quarter of a page

2 - 3 - 4 Giugno 2011Stadio dei MarmiRoma

CON IL PATROCINIO DEL

Comitato OlimpicoNazionale Italiano

GLOBAL SPONSORGLOBAL SPONSOR

torna il grande rugby

OFFICIAL CAR

Roma Seven 2012

Moreover

Display of logo and link to the official website of the Tournament

Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives

Branding the closing event party

Branding linked at opening reception of Roma Seven

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The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the field during international live TV coverage

Customization of flags at courtyard

Customization of post protection equipment: excellent visibility throughout the event

Promotion of Your brand around the pitch

Roma Seven 2012

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Previous editions were under the aegis of:

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11th International Rugby Sevens Tournament

roma seven

2012