Men Ladies & Vets

12 International Rugby Sevens Tournamentth

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ROMA SEVEN 2013

16 teams at the 12th International Invitation Roma Seven Cup8 teams at the 5th International Invitational Roma Seven Ladies Cup8 teams at 7th International Vets Memorial R. Speziali Cup (over 35)3rd Memorial Giorgio De Angelis3 days of Great Rugby500 players from 5 continentsThe amazing frame of the City of RomeThe hospitality villageThe business villageThe Roma Seven PartyThe Gala Dinner

Middlesex England

Tokio Sevens Japan

Safari Sevens Kenya

Las Vegas Sevens USA

ChinaHong Kong Sevens

Dubai Sevens Emirates

Gold Coast Sevens Australia

N. Mandela Sevens South Africa

NZ Sevens New Zealand

Glasgow Scotland

Punta del Este Uruguay

Melrose Scotland

Roma Seven Italy

London Sevens England

Roll of Honor Major Sevens Tournaments

Kinsale Sevens Ireland

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Rugby 7 and the “Roma Seven”

Rugby Seven originated in Melrose, Scotland, in 1883. Since then, Rugby Seven has grown in popularity as rugby 15 with a constantly increasing interest.

Today the IRB Sevens World Series have an audience of 850 million- + 24 million each year- carried by 31 different broadcasters- in 16 languages- in more than 152 countries

Roma Seven, the most important Sevens in Italy, has become year by year the “must” tournament to participate in, third in Europe and ninth on the World circuit.

Rugby Seven will be inserted in the Olympics starting from Rio de Janeiro 2016

Roma Seven 2013World’s Best Sevens Teams in Rome, capital of sports

Fiji Uprising

Italy 7

Samurai RFC Olanda 7

British Army ARU Stellenbosch SA Gilbert Stoned Pups

Kooga Wailers Melrose RFC Germany 7 Languedoc FFC

Kuban RFC (Russia) Seven Kings of Rome Belgium Barbarians Marauders

Froggies Atlantis Seven USA Mel’s Exiles Clandestinos Argentini

Australia 7 Kenya 7

Spain 7

Argentina 7

Golden Lions SA

France 7 Georgia 7

New Zealand Metro

Ucraina 7

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Clandestinos Argentini

2006 Stellembosch SA

2005 Samurai RFC

2004 Italia 7

2003 Samurai RFC

2002 Lottomatica Roma

2011 Roma 7 Invitation

2010 Australia 7

2009 Roma 7 Invitation

2008 Felpharma British Army ARU

2007 KooGa Wailers

Roma Seven Cup: the Gold Book

2012 Roma 7 Invitation

Testimonial of Roma Seven

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Ollie Phillips

Tomasi Cama

the Fijian “maestro” of Rugby 7s, a real icon

IRB best Seven Player 2006,World Top Scorer, former England7s captain

IRB Best Seven Player 2007All Blacks 7

IRB Best Seven Player 2008,current All Blacks 7 captain

IRB Best Seven Player 2009,England7

IRB Best Seven Player 2012,All Blacks 7

The strongest ever Rugby7s coachCoaching All Blacks7

Top Try Scorer IRB Sevens World Series 2008- 2009Kenya 7

Waisale Serevi

DJ Forbes

Collins Injera

Alefeke Pelenise

Ben Gollings

Gordon Tietjens

Roma Seven’s Guest Stars: Our dream Team

since 1994

DJ Forbes e Fritz Lee, two All Blacks in action

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The Roma Seven Village

The Hospitality Village will be lodged close to the venue. This is an exclusive area devoted to the guests of the event.The Village, a unique location, makes it possible to organize promotional events, Corporate Hospitality and meetings as well as arrange special areas with high exposure

The Village, open throughout the event, is a point of reference for partners, insiders and the general public attending the tournament

A food and beverage service with music will be provided during the event.

Roma Seven, a Worldly Sports Frame

Following the best British tradition, a Gala Dinner for more than 250 people will be served at the Vip Village tribune

A unique and prestigious opportunity to “spoil” your customers, establish new business connections and live up new synergies

Roma Seven Committee selects each edition a charity project to co-operate with.

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Roma Seven Party: Sport and Worldly Life

The eagerly awaited, exclusive celebration will conclude the International Rugby Seven Tournament.Representatives of Rome’s jet set will parade at the Vip Village.

Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party closes the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally importantsports like rugby and the world of entertainment.

The party will start at the end of the awards ceremony, with seven DJs and endless champagne.An internationally renowned music star will most likely participate

Communication Plan - Roma Seven TV Coverage

Rai Sport is MEDIA PARTNER of the event

Rai Sport : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)

Rai Sport: live coverage of final play-outs (quarters, semi-finals and finals) from 20.00 till 24.00 (Saturday) the longest broadcast of the Rugby 7 sector

RAI: features, news and reruns for more than 12 hours on air

SKY Sport, Studio Aperto, La7, Super 3 (interviews and features)

TG2 TG1 ITALIA 1

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TG1 Saturday 26th May “Tempo Libero” (1.50”)

TG2 Thursday 24th May “Costume & Società” (2.40”)

TG2 Thursday 24th May evening news (1.20”)

TG3 Saturday 19th May evening news (1.10”)

Sky SPORT 24 Tuesday 3rd July (1.10”)

STUDIO APERTO Saturday 4th June evening news (48”)

LA7 Saturday Lunchtime News (1.30”)

Super3 Saturday 2nd June evening news (1.30”)

Rete Sole Friday 18th May (2.30”)

TG2

TG2

TG3Sky SPORT

SUPER 3

Mobile Advertising (Railway stations, Outdoor Tv)

MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 metropolitan trains 3.780 screens- 15” video adv- 72 runs/day during the two weeks before the event- 1.680.000 viewers / day

Pubblicità Dinamica - Rome Circuit

- screens in selected locations among the best fitness centers, restaurants, concept stores, loungebars- 60” video adv during the three months before the event- 42.000 viewers/day more than 1.000.000 viewers / month

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CENTOSTAZIONI ADV Circuit

- 1.200 screens in 103 railway stations 47 of which chief towns- 43” video adv during the two weeks before the event- 143 runs /day- 16 millions viewers / day

TELESIA ADV Circuit

- 102 screens in 20 underground stations of Rome- video adv during 15 the two weeks before the event- Target: Fast Moving Consumer- 1 million viewers / day

buses Atac dynamic ADs Posterbus 2x2 m

Outdoor advertising panels Banner 2x2 mPanels in Rome’s Metro

parking areas panels

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Advertising

130 billboards 2m x 2m ODP Pubblicità Rome Circuitduring the two weeks before the event

400 parking areas panels 100 x 140 cm Pubblicità Circuito Romaduring the two weeks before the event

100 outdoor AD 3 m x 2 m Central City during the two weeks before the event

n.7 truck ADs 2m x 2m during the two weeks before the event (OPD Pubblicità)

Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes during seven days before the event (extra Schengen arrivals) - 93.800 people traffic/week

Information campaign during the Six Nations event generating more than 60.000 contacts

250 buses Atac dynamic ADs Rome’s routes (posterior sides 120x70 cm)during the two weeks before the event

50,000 A3 size posters in ticket advance sale points (2008/2009/2010/2011/2012 service assigned to Lis Ticket, Lottomatica Group) and highly attended areas selected by target

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Press

Sport ClubMagazine (Partner Media) – monthly free press distributed in sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- AD page May / June issue- article April issue

Metro news (Partner media) 850.000 copies (from Monday to Friday) 1.934.000 readers each dayn. 1 half page in NETWORK circuitn. 1 half page in Roma Circuitn. 1 quarter page in NETWORK circuitn. 2 quarter page in Roma Circuit

InFly monthly free magazine Italian / English distributed in the most important Italian airports- a circulation of 120.000 copies /year - articles in the April / May / June issues

RUGBY! monthly sport magazine - 30.000 readers - AD official page May and June issue- articles with previews and report of the event

SPQR Sport monthly free press by Roma Capitale Sports Department - AD official page May issue - Articles with previews and report of the event

Press Clippings

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match program magazine 80 colour pages 21 x 15 formatA circulation of 70,000Home delivered

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Radio

Radio Globo (Partner Media) - 7 audio adv 20”each day during 2 weeks before tournament- 3 winner lines during two weeks before tournament- 300.000 listeners/day

Radio Radio Interviews and radio services:- Radio + TV 750.000 listeners/day

RomaRadio – by Rome Mobility Agency - broadcasted in A and B lines of Rome’s Tube

- 15” audio adv during the two weeks before the tournament

- 16 runs/day during the two weeks before the tournament

- 800.000 listeners/day

Radio Manà Manà Interviews and radio services:

- 20.000 listeners/day

Live Streaming

Roma Seven TV

Web Communication

Roma Seven Communication60.000 leaflets (21 x 30)

100.000 invitations by sms (from Roma Seven Press Office database )

65.000 home delivered invitations (from Roma Seven Press Office database

potentially reaching an audience of 375 millions Rugby 7s fans worldwide (IRB estimate)

official You Tube Channel

Video spot of 120” sent to 40.000 single contacts selected from international database

www.romaseven.com ( 220.000 single contacts from different IP-address )

50.000 email invitations (from Roma Seven Press Office database)

Facebook Communication (Roma Seven Fan & Friends) & campaign reaching 80.000 contacts

annual increment of interest of 250%

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Banner on several websites, among these:PAGINE GIALLE home page 1 month PAGINE BIANCHE home page 1 month TUTTO CITTA’ home page 1 month COMUNE DI ROMA home page comunediroma.it & 060606PROVINCIA DI ROMAAGENZIA DELLA MOBILITA’FIR (Federazione Italiana Rugby)AIR (Associazione Italiana Rugbisti)ANG Agenzia Nazionale dei Giovani

- METRO NEWS 20.000 contacts

- LISTICKET NewsLetter “Primissima” 240.000 contacts

NewsLetter

2008 press Conference at F.I.R 2010 press Conference

2007 press Conference at Campidoglio 2012 press Conference

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Press Office- press conference to present the event to major national and local newspapers

- press releases

- match program magazine’s mailing

- web mailing list

- invitations to the exclusive Gala Dinner and Roma Seven Party

- relation with Testimonials from showbiz and sports sector

- Waisale Serevi chosen as Roma Seven 2009 testimonial

- Dj Forbes, Roma Seven 2010 testimonial, current All Blacks 7 Captain and IRB Best 7s Player 2008

- Chester Williams, Roma Seven 2011 testimonial, World Rugby Champion & icon of the battle against

Apartheid in South Africa

- Andrea Lo Cicero, Roma Seven 2012 testimonial, the still playing “azzurro” with more caps

Australia 7- Uprising Fiji Beach Resort

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Business Proposals for Roma Seven 2013The strength of a great international event

Rugby Seven in the Olympics starting 2016 Rugby: the real novelty of Italian sports enthusiasts Strong international appeal of the city of Rome, more and more value for sports and rugby

Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship Public relations and committed Press Office

Individuation of the event as an elegant and sought-after meeting occasion, not only in the sports sector, due to the Gala Dinner and to the “Roma Seven Party”

Particular attention to international public, through agreements with sports tour operators and exclusive marketing activities

Excellent sports level of international teams and players

Roma Seven, first Sevens tournament in Italy, 3rd in Europe, 9th in the World

2007 Final: KooGa Wailers - Samurai International

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Sponsorship Roma Seven 2013

GLOBAL SPONSOR

MAIN SPONSOR

PARTNER MEDIAOFFICIAL PARTNER

TECHNICAL PARTNER

INSTITUTIONAL SPONSOR

Main sponsorVisibility

n° 4 posters (3.00 x 1.00) front row

Customized area and exclusive signboards in the Village

Presence as title sponsor in radio spot as per media campaign

Back cover and dedicated page in Match Program Magazine (more than 70,000 copies)

Logo on scoreboard of Tournament

Brand to be mentioned by the speaker during the event and awards ceremony

50 pass all areas for the Tournament, including authorization to enter the field and the village

50 invitations to the closing party of the Tournament

20 invitations for the Gala Dinner at tribune

2002

Foster’s Roma Seven

2005

Sidis Roma Seven

2003

Nastro Azzurro Roma Seven

2006

Roma Seven

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Qualification as “Main Sponsor” of Roma Seven Tournament 2013

Sole trade rights

Use of image and logo of Roma Seven Tournament 2013

Logo and link in the homepage of the official website of the event (www.romaseven.com)

Display of the logo in all official promo-adv communications of the event

Possibility of Tournament Naming (Title Sponsor)

Possibility to hand out samplings and promotional material

Main sponsorGeneral Rights

2007

Aams Roma Seven

2008 - 2009

Banca Fideuram Roma Seven

2010 -2012

Greennetwork Roma Seven

Main Sponsor: Stand Roma Seven 2009

Renault Official Partner Roma Seven 2011 and 2012 Casino Yes Official Partner stand Roma Seven 2012

Stand of ATAC: Official Partner Roma Seven

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Official PartnerVisibility & General Rights

- n° 2 posters (3.00 x 1.00 m ) issued by the Sponsor

- Qualification as “Official Partner” of Roma Seven Tournament 2013

- Sole trade rights

- Use of image and logo of Roma Seven Tournament 2013

- Dedicated page in Match Program Magazine (more than 70,000 copies)

- Logo and link in the homepage of the official website of the event (www.romaseven.com)

- Possibility to hand out samplings and promotional material

- Display of the logo in all official promo-adv communications of the event

- Brand to be mentioned by the speaker during the event and awards ceremony

- 30 pass all areas for the Tournament, including authorization to enter the field and the village

- 30 invitations to the closing party of the Tournament

- 6 invitations for the Gala Dinner at tribune

Special thanks to

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2008 Final : Stellenbosch University - British Army ARU

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Presence at Courtside

Courtside advertising billboards (3.00 x 1.00 m)

Courtside advertising banners (3.00 x 1.00 m)

Commercial and exhibition stalls will be mounted for Sponsors in the Vip Village

“Bernabei” Seven Kings of Rome

“Modula” Roma Seven

“Samurai Red&Blu” Ladies

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Sponsorship of a Participating Team

Testimonial

- Possibility to fully associate your brand with one of the top participating teams, thus maximizing the exposure

- We can identify one or more testimonials from the rugby sector to be associated to your brand as symbol of reliability, solidity, suppleness, agility and speed

- Mention of the sponsor’s name in all official press communications and during tournament

- Possibility of branding a shirts of a team

Display of logo on shirts

Inside front cover Double page

Single page

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Match program Advertising 80 colour pages, 21 x 15 cm, a circulation of 70.000 copieshome delivery

Inside front cover

Inside back cover

Center fold

Back cover

Double page

Single page

Half page

One quarter of a page

Moreover

Inclusion of logo and link in the official website of the Tournament

Prize money for the winning team, given during award ceremony by your representatives

Branding the closing party

Branding the Saturday’s Roma Seven aperitif

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Branding of referees’ shirts: high exposure thanks to continuous presence on the field during international live TV coverage

Flags at courtyard branding

3D Pitch Branding

Post protection equipment branding: excellent visibility throughout the event

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Previous editions were under the aegis of:

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ROMA 7 Srl

Via Donatello, 7 - 00196 RomaTel 06 64824111

www.romaseven.cominfo@romaseven.com - marketing@romaseven.com

ROMA SEVENS