10 International Rugby Sevens Tournament

“ROMA SEVEN 2011”June Rome

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Photo by Daniele Cametti Aspri/Hde Photostudio 3355737183

ROMA SEVEN 2011

16 teams at the 10th International Invitation Roma Seven Cup8 teams at the 3rd International Invitation Roma Seven Ladies Cup8 teams at 5th International Vets Memorial R. Speziali Cup (over 35)3 days of Great Rugby 500 players from 5 continentsthe excellent frame of the City of Romethe hospitality village the business village the Roma Seven Party the Gala Dinner

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June 2011

Middlesex England

Amsterdam Netherlands

Safari Sevens Kenya

Las Vegas Seven USA

Hong Kong Sevens China

Dubai Sevens Emirates

Adelaide Sevens Australia

George Sevens South Africa

NZ Sevens New zealand

Edimburgh Scotland

Punta del Este Uruguay

Melrose Scotland

Roma Seven Italy

London Sevens England

Roll of Honor Major Sevens Tournaments

Kinsale Sevens Ireland

Rugby Seven and the “Roma Seven”

Rugby Seven started in Melrose, Scotland, in 1883. Since then, Rugby Seven grew to the same level of popularity as rugby 15 with a constantly growing interest.

Today the IRB Seven World Series have an audience of 558 million - + 24 million each year - carried by 34 different broadcasters - in 16 languages- in more than 141 countries

The Roma Sevens, the most important Sevens in Italy, are fast become the “must” tournament to partecipate in, third in Europe and nineth on the World circuit ..

Rugby Seven will be part of the Olympics starting Rio de Janeiro 2016

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Roma Seven 2010: is sure to be rugby at its bestThe World’s Best Teams of Rugby Seven in Rome, capital of sports

Fiji Uprising Beach Resort Clandestinos Argentini Italy 7 China 7

British Army ARU Comitè Cote d’Azur Stellenbosch University Gilbert Stoned Pups

Kooga Wailers Melrose RFC Golden Lions Languedoc FFC

Yug Rugby (Russia) Seven Kings of Rome Belgium Barbarians Marauders

Froggies Atlantis Seven Mel’s Exiles Samurai International RFC

Australia 7 Spain 7 France 7 New Zealand Metro

June 2011

2010 Australia 7

2009 Roma Seven Invitation

2008 Felpharma British Army ARU

2007 KooGa Wailers

2006 Stellembosch University RFC

2005 Samurai International RFC

2004 Italy 7

2003 Samurai International RFC

2002 Lottomatica Roma

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ROMA SEVEN CUP: the Gold Book

Il Testimonial 2008 e 2009 Waisale Serevi

June 2011

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Guest Stars at Roma SevenGuest Stars at Roma Seven

- Waisale Serevi, the Fijian who is a real Seven icon

- Ben Gollings world top scorer, captain of England Seven, IRB best Seven player 2006

- A. Penelise All Blacks Seven, IRB best player 2007

- DJ Forbes captain of NZ national team All Blacks Seven, IRB best Seven player 2008

- Ollie Phillips captain of England Seven, IRB Best Seven Player 2009

- Tim Walsh captain of Australia Seven

- Renfred Dazel and Jonghi Nowke, players in South-African Springboks

- Apolosi Satala Fiji 7

- Nabuliwaka Lepani Fiji 7

- Solomon King All Blacks 7

- Tomasi Cama All Blacks 7

- Fritz Lee All Blacks 7

- Edwin Cocker All Blacks 7

- Sherwin Stowers All Blacks 7

- James Maher All Blacks 7

- Justin Wilson All Blacks 7

- David Falealili All Blacks 7

- Roger Randall All Blacks 7

The previous editions of the Roma Seven Tournament can boast an outstanding guest list The previous editions of the Roma Seven Tournament can boast an outstanding guest list

The All Blacks DJ Forbes e Fritz Lee at Roma Seven 2010

June 2011

The Roma Seven Village

The Hospitality Village will be lodged in the vicinity of the venue. It is an exclusive area devoted to the guests of the event.

The Village, a unique location, makes it possibile to organize promotional events, Corporate Hospitality and meetings and to arrange special areas during the sportingevent.

The village, that will function throughout the event, is a point of reference for partners, insiders, and the general public attending the tournament. A food and beverage service along with music will be provided during the event.

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Roma Seven, a Sports Frame and Wordly

A Gala Dinner in the best British tradition will be served to more than 250 people at the tribune of the Vip Village.

A unique and prestigious occasion for “spoiling” customers, establishing new business connections and livening up new synergies

The Roma Seven organization selects every edition a charity project to co-operate with for the year.

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Roma Seven Party: Sports and Worldly Life

The eagerly awaited, exclusive time for celebrating will conclude the International Rugby Seven Tourna-ment. Representatives from Rome’s jet set will parade at the Vip Village.

Following the International Tennis Tournament and the “Piazza di Siena” horse show, the Roma Seven Party will close the great sports and worldly events of the Capital. The event will be the occasion to combine a unique and traditionally important sports like rugby and the world of entertainment.

The party will start at the end of the awards ceremony, with seven DJs and endless champagne. An internationally renowned music star will most likely participate.

Communication Plan - Roma SevenTV Coverage

Rai Sport più : MEDIA PARTNER of the event

Rai Sport più : recorded television report of qualifying rounds from 22.00 till 24.00 (Friday)

Rai Sport più : live television report of fi nal play-outs (quarters, semi-fi nals and fi nals)from 20.00 till 24.00 (Saturday) the longest broadcast of the rugby sector

RAI: features, news and reruns for a total of 12 hours on air

June 2011

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TG1 Friday 4th June prime time 20.30 (1.30”)

TG2 Thursday 3th June prime time (1.20”)

TG2 Thursday 3th June night edition (1.10”)

TG3 Saturday 5th June prime time (1.10”)

LA7 Saturday 5th June lunch edition ore 13.00 (1.30”)

Dahlia TV Sunday 6th June (1.40”)

Super3 Friday 4th June prime time (1.00”)

Mobile Advertising (Railway stations, Outdoor Tv)

MOBY outdoor TV - Rome ADV Circuit - 900 buses + 45 local trains 3.780 screeens

- 15” video adv

- 72 runs/day during the two weeks before the event

- 1.680.000 viewers / day

Pubblicità Dinamica Rome Circuit

- screens in selected locations among the best fi tness centers, restaurants, concept stores, lounge bars

- 60” video adv during the two months before the event

- 42.000 viewers/day more then 1.000.000 viewers / month

June 2011

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CENTOSTAZIONI ADV Circuit:

- 1.200 screens in 50 railway stations 47 of which are chief towns

- 43” video adv during the two weeks before the event

- 143 runs /day

- 16 millions viewers / day

June 2011

Publicity

130 billboards 2m x 2m ODP Pubblicità Rome Circuit during the two months before the event

n.7 truck ads 2m x 2m during the two weeks before the event (OPD Pubblicità)

Roma Seven branded corner at Fiumicino Airport to welcome arriving athletes for seven days before the event (extra Schengen arrivals) - 93.800 people traffi c/week

Information campaign during the Six Nations event generating more than 60,000 direct contacts

Atac dynamic ads for the routes in Rome (200 buses, right and posterior sides) 120x70 for 15 days before the beginning of the event (IGP Decaux)

50,000 A3 size posters in highly attended areas selected by target and in ticket advance sale points (2008/2009/2010 service assigned to Lis Ticket, Lottomatica Group)

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June 2011

PressCorriere della Sport (Media Partner) a circulation of 405.000/day- adv composed each of 28 colour modules 3 national issues and 4 in the Rome/Latium editions

Sport ClubMagazine (Media Partner)- monthly free press distributed at sports club in Italy- 90.000 readers Rome area- 50.000 readers rest of Italy- adv page May issue- adv page July issue - article June issue- adv central pages July issue

Porta Portese Magazine (Media Partner) a circulation of 110.00/week- Customized advertising in the week before the event

FlemingRoma (Media Partner) - monthly free press - 15.000 readers/month- adv page April, May, June issues- 4 pages article July issue

Rugby! – sports magazine more than 20.000 readers/month- adv page May issue- article May issue- 4 pages article July issue

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Fare Vela – sports monthly magazine a circulation of 30.000/month- adv page June issue

Press review

June 2011

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match program magazine 52 colour pages 21 x 15 formatA circulation of 70,000Home delivery

June 2011

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Radio

Radio Globo (Media Partner)

- 20” audio adv during the two weeks preceding the event

- 6 runs/day

- 3 winner lines during the two weeks preceding the event

- 300.000 listeners/day

RomaRadio – by Agenzia per la Mobilità broadcasted in A and B lines of Rome’s Tube

- 15” audio adv during the two weeks preceding the event

- 16 runs/day

- 800.000 listeners / day

Roma Seven Communication

Web Communication

60,000 leafl ets (21 x 30 )

100,000 invitation sms (from database Press Offi ce Roma Seven)

65,000 invitations home delivered (from database Press Offi ce Roma Seven)

Website www.romaseven.com (220,000 web contacts every year from different IP addresses)

40,000 invitations by email (from database Press Offi ce Roma Seven)

50” Video Spot sent by email (40.000 international addresses data base Press Offi ce Roma Seven)

Facebook and Ultimate Rugby Seven Communication all the year long

Facebook Event Campaign before the event also through promotional page reaching about 10.000 different ID

“Primissima” newsletter by Lis-Ticket (240.000 registered clients)- news in May issue

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Banner on several websites, among these:

Rome Municipality

Rome Province

Young People Gov. Department

Rome Department of Mobility

Birra Peroni

FIR (Italian Rugby Federation),

AIR ( Associazione Italiana Rugbisti)

ADR Aeroporti di Roma

2008 Press conference at F.I.R. 2010 Press conference

2007 Press conference at the Capitol 2009 Press conference

June 2011

Press Offi ce

- press conference to present the event to outstanding national and local newspapers

- press releases

- mailing of match program magazine

- customized invitations to sports event

- web mailing list

- invitations to the exclusive Gala Dinner

- invitations to the Roma Seven Party

- testimonials from the showbiz and the sports sector

- Waisale Serevi chosen as Roma Seven testimonial

- Dj Forbes, All Blacks 7 Captain and IRB best Seven Player 2008 was Roma Seven 2010’s testimonial

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Business Proposals for Roma Seven 2011The strength of a great international event:

Rugby: the real novelty of Italian sports enthusiasts

Strong international appeal of the city of Rome, more and more a capital for sports and rugby

Tough and constant effort to raise the overall level of the event in terms of sports quality, audience and sponsorship

Rugby Seven is in the Olympics

June 2011

Identifi cation of the event as an elegant and sought-after meeting occasion, not only in thesports sector, due to the Gala Dinner and to the “Roma Seven Party”

Particular attention to the international public, with agreements with tour operators inthe sector and dedicated marketing initiatives

Excellent level of quality - international teams and players

Institutional Patronages (Rome Municipality and Province, Region; Italian National OlympicCommission and Italian Rugby League). Previous editions were under the High Patronage of the Senato of the Italian Republic, of the Vice-President of the Cabinet, of the Ministry of Foreign Affairs, of the Ministry for Agriculture, of the Young People Gov. Department, of the Equal Opportunities Gov. Department , of the Italian Cooperation for Development (Ministry of Foreign Affairs), of ILO (ONU Agency) and Guardia di Finanza.

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Final 2007: KooGa Wailers - Samurai International

June 2011

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Sponsorship Roma Seven

Main Sponsor

Global sponsor Institutional Sponsor

Partner Media Offi cial Partners Technical Partners

Main sponsorVisibility

2002 Edition

Foster’s Roma Seven

2005 Edition

Sidis Roma Seven

2003 Edition

Nastro Azzurro Roma Seven

2006 Edition

FelpharmaRoma Seven

n° 4 posters (3.00 x 1.00) front row Customized area and dedicated signboards in the Village

50 pass all areas for the Tournament, including authorization to enter the ground and the village

20 invitations to the Gala Dinner at tribune

Back cover and dedicated page in match magazine (more than 70,000 copies)

50 invitations to the closing party of the Tournament

Logo on scoreboard of Tournament

Logo to be mentioned by the speaker during the event, at awards ceremony and in the village

June 2011

Main sponsorGeneral Rights

2007 Edition

Aams Roma Seven

2008/2009 Edition

Banca Fideuram Roma Seven

2010 Edition

Greennetwork Roma Seven

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Qualifi cation of “Main Sponsor” of the 2011Roma SevenTournament

Sole trade rights

Display of the logo in all offi cial promo-advertising communications of the Tourament

Use of image and logo of 2011 Roma Seven Tournament

Possibility to distributte samplings and promotional material

Logo in and link to the homepage of the offi cial website of the event (www.romaseven.com)

Possibility to customize the tournament name (Title Sponsor)

Customized area Main Sponsor 2008 – 2009 Banca Fideuram ATAC Stall : Roma Seven 2009 Sponsor

June 2011

Offi cial Partner

General Rights

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n° 2 posters (3 x 1 m ) attended by the Sponsor

Trade sole rights

Logo in and link to the offi cial website of the event (www.romaseven.com)

30 pass all areas for the Tournament, including authorization to enter the ground and the village

Display of the logo on all promo-advertising initiatives of the Tournament

10 invitations to the Gala Dinner along the tribune

Qualifi cation as “Offi cial Partner” of the 2011 Roma Seven Tournament

Use of 2011 Roma Seven Tournament

Brand to be mentioned by the speaker during the event, at awards ceremony and in the village

Possibility to distribute samplings and promotional material

30 invitations to the closing party of the Tournament

Special thanks to

June 2011

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Final 2008: Stellenbosch University – British Army ARU

June 2011

Presence at Courtside

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Setting of advertisements at courtside (3 x 1 m)

Commercial and exhibition stands are arranged for sponsors in the Vip Village

Setting of banners (3 x 1) around the pitch

“Bernabei” Seven Kings of Rome

“Modula” Roma Seven

“Samurai Red&Blu” Ladies

June 2011

Sponsorship of a Participating Team

Testimonial

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Possibility to link your brand with one of the top participating teams, thus maximum promotion of your brand

Display of the sponosor name in all offi cial communications to the press and at the venue

Display of logo on shirts

The possibility to identify one or more testimonials from the rugby sector emphasizing reliablity, solidity, suppleness and speed is fundamental to brand visibility

Inside front cover

double page single page

June 2011

Presence on Match Magazine 52 colour pages format 21 x 15 a circulation of 70,000 copieshome delivery

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Inside front cover

Inside back cover

Centrefold

Back cover

Double page

Single page

Half page

One quarter of a page

Moreover Display of logo and link to the offi cial website of the Tournament

Prize money to the winning team, including mention of the sponsor at awards ceremony and delivery of award by one of your representatives

Branding at the closing party of the event

Branding linked at opening reception of Roma Seven

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The sponsorship of referees with partner’s logo on shirts gives large visibility considering the continual visual brand presence on the fi eld during international live TV coverage

Customization of fl ags at courtyard

Customization of post protection equipment: excellent visibility throughout the event

Customization of your brand along the pitch

Previous editions were under the aegis of:

June 2011

Roma Seven s.r.l

Via Donatello 7 - 00196 RomaTel. 06.64.82.41.11

www.romaseven.cominfo@romaseven.com - marketing@romaseven.com