getting user experience right 3 great e commerce rwd sites

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www.usability247.com User Experience - 3 Great Responsive eCommerce Websites

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Page 1: Getting user experience right 3 great e commerce rwd sites

www.usability247.comUser Experience - 3 Great Responsive eCommerce Websites

Page 2: Getting user experience right 3 great e commerce rwd sites

www.usability247.com

Getting user experience right –

3 great eCommerce RWD sites

If you're a regular reader of our

user experience blog, you've

probably sussed by now that we

love Responsive Web Design – and

when we say love, we mean love.

Page 3: Getting user experience right 3 great e commerce rwd sites

www.usability247.com

But we're not alone

in our appreciation

of RWD….

Page 4: Getting user experience right 3 great e commerce rwd sites

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Page 5: Getting user experience right 3 great e commerce rwd sites

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…..which means

there are plenty

of examples to

pick and

choose from,

Page 6: Getting user experience right 3 great e commerce rwd sites

www.usability247.com

world, responsive

web design offers

the best solution for

creating a great,

and consistent user

experience.

Page 7: Getting user experience right 3 great e commerce rwd sites

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Page 8: Getting user experience right 3 great e commerce rwd sites

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CLOGGS

Online shoe retailer, Cloggs, knows the value a good

responsive website can have in driving sales.

They have created a smooth experience that

can't fail to boost their eCommerce standing.

Page 9: Getting user experience right 3 great e commerce rwd sites

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So much so, that following

the responsive site's 2013

launch, the company

reported a 30% rise in

conversions.

Page 10: Getting user experience right 3 great e commerce rwd sites

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The clean UI, clear presentation of key

goals, and a fluid mobile version that

doesn't compromise when offering a

consistent, user-centric experience,

puts Cloggs among the Louis Vittons of

eCommerce responsive web design.

Page 11: Getting user experience right 3 great e commerce rwd sites

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Known for its luxury handbags,

it's only fitting that Mulberry

should have an eCommerce

website to match.

Mulberry

And when that website

is also a paragon of

responsive web design,

great things are

destined to happen.

Page 12: Getting user experience right 3 great e commerce rwd sites

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Mulberry provides a great looking user experience

across both desktop and mobile platforms; one

that matches the richness of their brand.

With its grid

layout allowing

a clean focus

upon the

products,

consistent

calls to

action,

simple

navigation,

and a guest

checkout to

minimise on

basket

abandonment,

Page 13: Getting user experience right 3 great e commerce rwd sites

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Who say's outfitting the smaller consumer should be

a bind? US baby and kid's clothing manufacturer

Carter's certainly doesn't.

Carters

Their eCommerce website is

both responsive and a

shining example of mobile user experience.

Page 14: Getting user experience right 3 great e commerce rwd sites

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Responsive web design places

the customer at the heart of the

mobile experience, presenting a

clean, intuitive interface, which

makes navigation and the

fulfilment of user tasks, simply

child's play.

The transition to mobile simplifies the

elements of the desktop site, without

losing any of the usability.