ricardo ang mediakit lydia gen › pdf › ricardo_mediakit_an...sources: pmb spring 2014, french...
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mediaKIT
French english
launch date 2002 2014
editorial proFile Eating brings friends and families together
Frequency 8 6
distribution National
cover price $6.99 $6.99
paid circulation 107,000 50,000
single issue reach 742,000 To come
readers per copy 8.8 To come
Sources: PMB Spring 2014, French Canada Adults 12+ (Print Measurement Bureau) CCAB 6 month period ended December 2013
• Ricardo magazine’s readership has increased 25% per year in the past 4 years
• ricardocuisine.com is a digital phenomenon, averaging 14 million page views and 1.6 million unique visitors each month
• Ricardo’s award-winning daily cooking TV show on CBC/Radio-Canada passed the record-setting mark of 1,600 shows
• The Ricardo and Friends series continues to air on the Food Network in over 50 countries
• The Ricardo collection of cookware and kitchen accessories has sold over 1 million units and is available in 600 stores across Canada
• Ricardo’s new cookbook, La Mijoteuse/Slow Cooker Favourites, is a national bestseller and has sold over 150,000 copies
• Ricardo is now a winemaker! His Larrivée Vins du Monde label launched in Spring 2014 with two South African wines
Fast facts
The FoodieWhat’s new, what’s hot, what’s happening on the foodie scene
Top 1010 need-to-know facts about a star ingredient
Things We LoveOur favourite finds, including gourmet products, restaurants, books and kitchen accessories
Nutrition & HealthSmart advice and information for healhty eating and living
The Allergy-Friendly CookIn every issue, a yummy allergen-free recipe
Wine & DrinkNew products, new trends + tips and insights
contents in every issue
The Ultimate…A star recipe, guaranteed 100% delicious by the Test Kitchen
Menus Three menu ideas based on the issue’s recipes
Ricardo For KidsA cool feature that teaches the ABC’s of cooking to kids aged 8 to 14
TravelTalked-about foodie destinations, in Canada, across the border and abroad
Home Decor (New!)Stylish ideas and inspirations for the kitchen and entertaining
screen ruling 150 lpi type saFety ½ inch bleed ¼ inch MaxiMuM total ink 280%
• Images must be CMYK and include no Pantone colours
• Minimum resolution for files is 300 dpi
• Position trimmarks beyond the bleed (by 12 points)
• Reversed text must be no smaller than 7 points
Materials can be sent by any oF the Following Means:
1. FTP SITEhttp://pub.ricardocuisine.com (web interface)
ftp://pub.ricardocuisine.com (FTP client)
User name: ricardocuisine
Password: pubclient
For more information, please contact: [email protected]
1 pagewidth: 8 inches
height: 10.75 inches
2 pageswidth: 16 inches
height: 10.75 inches
pagewidth: 2,7535 inches
height: 10.75 inches
technical specifications
ForMat size File weight type
Super leaderboard
970 x 90 50K (standard) Rich media format* (50K+)
Leaderboard 728 x 90 50K Rich media format*
Big box 300 x 250 50K Rich media format*
Expandable leaderboard
728 x 90 +
728 x 360
50K Rich media format*
Expandable big box
300 x 250 +
600 x 250
50K Rich media format*
Half page (double big box)
300 x 600 50K Rich media format*
Push down 970 x 90 +
970 x 415
60K Rich media format*
Portrait 300 x 1,050 50K Rich media format*
Wallpaper 2,000 to 1,200 px
Message between 250 and 300 px on both sides
100K Standard media
Catfish 1,024 x 60 50K Rich media format*
Mobile banner 300 x 50 3K Standard media
Newsletter 300 x 250
468 x 60
30K
20K
Standard media
Pre-roll Aspect Ratio: 4:3, 16:9, 5:2
Resolution: 480 x 360, 640 x 360, 1,920 x 800
Frame per seconds: 30
4 MG
(If the pre-roll is a video file. For the ad tags the size does not matter.)
MP4, FLV or MVW
*Flash banner:
• A JPG of flash banner must be provided.
• Flash URL “Click Tag “:
on(release) {
getURL(_root.clickTag, «_blank»);}
(Spaces and line breaks are essential for the proper functioning of code)
online ad GuiDeLine
CALENDAR
English edition*
French edition*
IssuE CLosINg DAtE MAtERIAL oN NEwsstANDs
Fall July 28, 2014 Aug. 1st, 2014 Sept. 15, 2014
Holiday Sept. 8, 2014 Sept. 12, 2014 Nov. 3, 2014
Holiday/Winter Oct. 20, 2014 Oct. 24, 2014 Dec. 15, 2014
Spring Jan. 26, 2015 Jan. 30, 2015 March 16, 2015
Summer/BBQ March 30, 2015 April 3, 2015 May 18, 2015
Back to School June 29, 2015 Junly 3, 2015 Aug. 10, 2015
Fall Aug. 3, 2015 Aug. 7, 2015 Sept. 14, 2015
Holiday Sept. 14, 2015 Sept. 18, 2015 Nov. 2, 2015
Holiday/Winter Oct. 26, 2015 Oct. 30, 2015 Dec. 14, 2015
IssuE CLosINg DAtE MAtERIAL oN NEwsstANDs
Back to School June 20, 2014 June 27, 2014 Aug. 15, 2014
Fall Aug. 11, 2014 Aug. 15, 2014 Sept. 26, 2014
Holiday Sept. 15, 2014 Sept. 19, 2014 Nov. 7, 2014
Holiday/Winter Oct. 27, 2014 Oct. 31, 2014 Dec. 19, 2014
Winter Dec. 15, 2014 Dec. 19, 2014 Feb. 13, 2015
Spring Jan. 26, 2015 Jan. 30, 2015 March 20, 2015
Summer/BBQ March 9, 2015 March 13, 2015 April 24, 2015
Summer April 27, 2015 May 1, 2015 June 12, 2015
Back to School June 22, 2015 June 26, 2015 Aug.14, 2015
Fall Aug. 10, 2015 Aug. 14, 2015 Sept. 25, 2015
Holiday Sept. 14, 2015 Sept. 18, 2015 Nov. 6, 2015
Holiday/Winter Nov. 2, 2015 Nov. 6, 2015 Dec. 18, 2015
*Subject to change
For more information, please contact the Ricardo sales team:
contacts
Manon beaudry National Sales Director [email protected] 450-465-4500 (206)
anne waring Senior Sales Manager [email protected] 416-652-9038 (21)
kelly selleckAccount Manager [email protected] 416-819-2242
MÉlissa cussonSales and Marketing Coordinator [email protected] 450-465-4500 (213)