retailer generates 10,000 inbound calls social media ... · social media is an essential part of a...

2

Copyright 2018 Reputation.com, Inc. 1 Retailer Generates 10,000 Inbound Calls through Reputation.com’s Social Media Managed Services Overview Social media is an essential part of a successful marketing strategy. In fact, over 70% of consumers are likely to purchase an item based on social media referrals.* But managing it can be very resource-intensive. For enterprises with multiple locations, keeping up with comments, content and advertising outreach can be costly, inconsistency and inefficient. Challenge This national retailer with hundreds of locations across 48 states wanted to have a strong online presence and keep its locations engaged with local buyers via social media. However, they: • Had no Facebook pages for their locations • Lacked internal resources to manage social outreach or advertising • Were not generating leads or conversions from Facebook ads as expected • Had very little website traffic Click-Throughs from Advertising: 545,000 Facebook Page Likes: Reach via Highly-targeted Facebook Ads: 15M+ 2016 2017 0 3,000+ * SocialMediaToday CUSTOMER SNAPSHOT Social Media Managed Services for Retail | Rev. 08/23/2018

Upload: others

Post on 24-Jun-2020

0 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Retailer Generates 10,000 Inbound Calls Social Media ... · Social media is an essential part of a successful marketing strategy. In fact, over 70% of consumers ... Our approach helped

Copyright 2018 Reputation.com, Inc. 1

Retailer Generates

10,000 Inbound Calls

through Reputation.com’s

Social Media Managed Services

OverviewSocial media is an essential part of a successful marketing strategy. In fact, over 70% of consumers are likely to purchase an item based on social media referrals.*

But managing it can be very resource-intensive. For enterprises with multiple locations, keeping up with comments, content and advertising outreach can be costly, inconsistency and inefficient.

ChallengeThis national retailer with hundreds of locations across 48 states wanted to have a strong online presence and keep its locations engaged with local buyers via social media. However, they:

• Had no Facebook pages for their locations

• Lacked internal resources to manage social outreach or advertising

• Were not generating leads or conversions from Facebook ads as expected

• Had very little website traffic

Click-Throughs from Advertising:

545,000

Facebook Page Likes:Reach via Highly-targeted Facebook Ads:

15M+2016 2017

0 3,000+

* SocialMediaToday

CUSTOMER SNAPSHOTSocial Media Managed Services for Retail

| Rev. 08/23/2018

Page 2: Retailer Generates 10,000 Inbound Calls Social Media ... · Social media is an essential part of a successful marketing strategy. In fact, over 70% of consumers ... Our approach helped

Copyright 2018 Reputation.com, Inc. 2

Solution

Reputation.com provides expert social media support to help businesses scale social media campaigns that are tailored to local communities.

Reputation.com provided:

ü Content creation and publication of the company’s Facebook pages

ü End-to-end community management — continuous monitoring, responding and moderation

ü Actionable, engaging and efficient ad campaigns

ü Ongoing optimization — campaign refinement leveraging advanced demographic and behavioral data

Results

Our approach helped this national retailer achieve impressive results in under a year:

ü Grew Facebook page likes from zero to more than 3,000

ü Reached over 15 million potential customers with highly targeted Facebook ads

ü Prompted more than 545,000 click-throughs from social advertising

ü Generated over 10,000 calls to their locations

Customer Snapshot: Social Media Managed Services for Retail

Request a Demo

Email: [email protected]

1400A Seaport Blvd. Suite 401

Redwood City, CA 94063

About Reputation.com

Reputation.com delivers the category-leading Online Reputation Management platform for

large organizations with thousands of locations. We help companies monitor review sites,

generate more representative ratings, and drive recurring visits, traffic and revenue.

For more information, visit us at reputation.com.

Computer Village, Lagos: generates about $2 billion to the ... · Social media may have the potenIal to provide beoer representaon of under-represented and marginalized knowledge

Social Media and Social Media Marketing

Storytelling & Social Media: Social Media ROI

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Social media 101: Social Media Disasters

Social Media Roundup/Social Media Policy

Social Media - 3 - Social Media 2017 · Social Media Landscape 2017? l Social media use to be a sub part of the web l Now social media is everywhere, social media both integrate traditonal

Social Media Template: Social Media Engagement

Annual Report 2016 - Net Insight · also participants, by interacting on social media, betting, live chatting and using other time-sensitive applications. This generates entirely

Social Media and Workforce Developmentmembership.iawponline.org/imagevault/f1339557332.pdf · YouTube generates 92 billion page views per month (These YouTube stats don’t include

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

Social Media and more Social Media

Social Enterprise and Affordable Non-Profit Housing › files › Social-Enterprise... · the organization. For non-profit housing providers, running social enterprises generates

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › images › stories › ...Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste öffentliche Nutzung von

Selling Social Media - Social Media Breakfast

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Social Media that Generates Leads and Acquires Customers

SEO, SOCIAL MEDIA & WEB - kioomarketing.co.uk · SEO, SOCIAL MEDIA & WEB 02 SOCIAL MEDIA Social Media package includes 48 posts, 12 unique social media post designs & links through

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Social Media Roundup - Social Media Planning

Social Media Strategy Whitepaper - iiftk.files.wordpress.com€¦ · Social Media Strategy – E+ Whitepaper | September 2009 Social Media Strategy Social Media Overview The social

Social media explorer Social Media Presentation

Social Media 09 - Demystifying Social Media

Social media 101 social media lingo

Social media generates more business exposure, market insight, and increases sales Improving traffic is another benefit followed by building new partnerships

Social media management | Social Media Business

Social Media Shabang - Social Media Bootcamp

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Diaspora Social Media, South African Social Media, Ghana Social Media

Social Media in Indonesia - Social Media for Social Good

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

Heatflip: Temporal-Spatial Sampling for Progressive Heat ...€¦ · A. Interactive Big Data Analytics Social media not only generates a vast amount of data bu t also inseparably

Social Media + ? = $: Nonprofits and Social Media

INFOSHEET Add Social Intelligence to Your CRM and ... · Social media generates a wealth of customer insights. When you add these insights to your CRM, you create a more complete