social media and workforce developmentmembership.iawponline.org/imagevault/f1339557332.pdf ·...
TRANSCRIPT
Social Media and Workforce Development
Lorraine Faulds, Certified Workforce SpecialistIAWP International Website & Social Networking Chair
SC Chapter Communications Chair
June 2012
“Labor has a huge opportunity to truly engage the public
via social media…especially during a recession.”
Elizabeth D. Hochberg, LLM, Office of General Counsel
General Law Division
US General Services Administration
What is Social Media?
Web-based and mobile-based technologies which are used to
turn communication into interactive dialogue between
organizations, communities, and individuals.
The Rise of Social Media
Social media is the #1 activity on the Internet
66% of adults use social networking sites
89% of US companies used social networking for hiring in 2011
•45% always check out a candidates social media presence
•29% occasionally search
•94% said they have successfully hired someone through a social media
site
•Top platforms for recruiting are LinkedIn (78.3%), Facebook (54.6%), and
Twitter (42.0%)
•In 2012, companies are expected to use social media to recruit for over
80% of job openings.
88% of companies reported more exposure for their company by using social
media
72% said it improved traffic and subscribers
In 1998, 71% of 35-54 year olds read the Sunday newspaper. In 2011, it was
56%. (18-24 year olds went from 56% to 40%.)
20 Social Media Statistics
One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets
6.94 billion people by Facebook’s 750 million users)
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 2.5 million websites have integrated with Facebook
30 billion pieces of content is shared on Facebook each month
YouTube has 490 million unique users who visit every month (as of February 2011)
YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed
on phones and embedded in websites)
Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
Wikipedia hosts 17 million articles
Wikipedia authors total over 91,000 contributors
People upload 3,000 images to Flickr (the photo sharing social media site) every minute
Flickr hosts over 5 billion images
190 million average Tweets per day occur on Twitter (May 2011)
Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day
Google+ has more than 25 million users
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and
Facebook 852 days)
Why social media should be a part of
workforce development
That’s where the customers are (jobseekers and employers)
Cheap!
Great accessibility (24/7/365, from anywhere)
You can find information and…
You can share information
Which helps to connect to each other
Through conversations (albeit electronic ones)
And facilitates working collaboratively
For job development!
STATE or
TERRITORY
FACEBOOK TWITTER LINKEDIN YOUTUBE OTHER
CA X X X
CO X X
DC X X Flickr, Tumbler
FL X X
GA X X X
IA X X X
ID X X X
IL X X X
MD X X
ME X
NC X
NE X X
NH X
NY X X X Flickr
OH X X X
OR X
PR X X X
SC X
SD X X X X
TX X X X
UT X X X Blogger
WA X
WI X X X Flickr
WV X X
WY X X X
25 states-
territories
22 22 3 11 3 Flickr, 1 Blogger
AK HI MI NJ TN 28 with none
AL IN MN NM VT
AZ KS MS ND VA
AR KY MO OK VI
CT LA MT PA
DE MA NV RI
Levels of Social Media(I apologize if the use of this bodily function offends you! )
In workforce terms…
I need a job.
I was laid-off today!
I am at a job fair in Albuquerque.
Why do I need a job?
Watch me do my elevator speech!
I’m good and have lots of experience.
Let’s get together and talk about our job search.
More than 120 million members worldwide, including executives
from every Fortune 500 company
Carnegie Mellon University reported that LinkedIn is more effective
as a job search tool than job boards or other more traditional
strategies
There are 1 million companies that maintain a LinkedIn company
page
Examples of LinkedIn Pages
A closer look…
BranchOut uses Facebook “friends” to expose jobseekers to a wide variety of
connections (FB claims 300 friends will expose you to 30,000 professional
connections)
As of April 2012, there were 25 million users
Adding 3 new users every second
40% join from a mobile device
70% of the US’s 149 million Facebook users log in daily
46% of US small businesses use social media in their media mix
If Facebook were a country, it would be the third largest in the world!
More people check Facebook every day than listen to radio or read a
newspaper.
U.S. Secretary of Labor Hilda L. Solis said:“Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department. By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.”
www.facebook.com/departmentoflabor
Facebook, the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association (DE), and the National Association of State Workforce Agencies (NASWA) created the ‘Social Jobs Partnership.’ The partnership’s goal will be to facilitate employment for America’s jobless through the use of social networks.
US DOL + Facebook = Social Job Partnership
www.facebook.com/socialjobs
Examples of State Workforce Agency Facebook Pages
A closer look…
A closer look… (Branchout)
Twitter is a microblogging site that uses 140 characters (simple and
complex)
Americans spend 2 hours, 12 minutes per day on Twitter
62.1% of Twitter users are in the US
66.9% of iPhone users who use Twitter are in the US
Used by companies to announce job openings and share info about
their company
Used by job seekers to research job openings and company info
Examples of State Workforce Agency and Federal Facebook Pages
A closer look…
86% of online video watching in the US is done on YouTube (Hulu is #2
with 7%)
48 hours of video are uploaded every minute
Over 3 billion videos are viewed each day
Job seekers use it to upload 30-second elevator speeches about
themselves and longer videos featuring their skills/talents
Examples of State Workforce Agency and Federal Facebook Pages
A closer look…
http://www.youtube.com/watch?v=QSuy5qXcLV8
Applying for UI Benefits, CA EDD
Other Social Media Platforms
Digg and Reddit are social
news sites that vote up the
most interesting or
important pieces of content
on the site.
Foursquare is a location-based social
networking website for mobile devices,
such as smartphones. Users "check
in" at venues using a mobile website,
text messaging, or a device-specific
application by selecting from a list of
venues the application locates nearby.
Social Media on the Rise
Pinterest is a place to organize and share online images that you find interesting or inspiring and
continues to reinforce the trending growth of an increasingly visual social web. Pinterest has grown
4,000% in the last 6 months.
Tumblr is a multimedia rich microblogging platform that allows users to post text, images,
videos, links, quotes and audio to their short form blog. It is about ease of use. There has been
a 900% growth in the last 12 months.
Slideshare is the “YouTube of Presentations” and allows you to upload PowerPoint into globally
accessed slideshow and again is a highly visual social media platform. It flies below the radar
because it is more about business content and is the world’s largest professional content sharing
community. It has 500% more traffic from business owners than any other professional website
with 3 billion slide views per month.
Google+ integrates social services such as Google Profiles, and introduces new services identified
as Circles, Hangouts and Sparks. Google+ is available as a website and on mobile devices.
Sources such as The New York Times have declared it Google's biggest attempt to rival the social
network Facebook.
Mobility is vital!
More than 250 million people access Facebook through their mobile devices
People on Facebook install 20 million “Apps” every day
The push toward mobility in the public sector will center on content and devices for the workforce
and citizen services. (Source: Federal Computer Week)
As mobility rises, social media on the federal level will take a turning point in 2012, moving from
an experimental level to systematic information dissemination and gathering. (Source: Federal
Computer Week)
Over 70% of the worlds population now has a mobile phone.
In the US, 9 in 10 people has a mobile phone.
85% of kids own a mobile phone compared to 73% who own books
From March 2010 to September 2011, there was a 263% growth in branded apps.
Objections of WF agencies to using Social Media:
We have no money in the budget.
We don’t have enough staff.
No one understands it.
Who’s going to respond to us?
Taxpayers will go nuts if they see employees “playing” with this!
What if confidential stuff is leaked?
We can’t control it.
•People will say awful things.
•Everyone will see those awful things.
•Who’s liable for what they say?
Rebuttal to Objections to using Social Media:
We have no money in the budget. Low cost/no cost platforms.
We don’t have enough staff. Does not take too much time after set-up.
No one understands it. Online training available.
Who’s going to respond to us? Any customers who care!
Taxpayers will go nuts if they see employees “playing” with this! Defend with
numbers!
What if confidential stuff is leaked? Have a policy in place to avoid release.
We can’t control it. Yes, you can with privacy controls and permissions.
•People will say awful things. Yes, they will! And they’ll say GOOD things!
•Everyone will see those awful things. Yes, they will and you can show
how you are able to “fix” things.
•Who’s liable for what they say? They are! You are responsible for the
reaction.
Time Estimates for Social Media
Benefits of Using Social Media
Extends the reach of information and makes it more engaging (videos)
Expands public participation
Provides exposure to younger customers
Provides for immediate response
Allows staff to do more with less
Provides free PR
Creates community
Builds trust
Easy customer feedback and service (72% of consumers trust online
reviews as much as personal recommendations!)
“Today, One-Stop Career Center job seekers and staff need access
to [social media] tools in order to use them for job search.
Blocking these sites is a liability for job seekers unskilled in their
use and a detriment to their ability to learn to use and take
advantage of these sites.
Further, as the U.S. Department of Labor (USDOL) begins using
these sites for national efforts, it is important that One-Stop Career
Center personnel be in a position to understand their utility and
access them as well.”
Michele Martin, Savannah Barnett, and Rob C. Sewell
John J. Heldrich Center for Workforce Development
Rutgers University
Social Media for One-Stop Career Center Frontline Staff: Supporting Job Search and Improving Customer
Services
Linking Social Media to Real Business
“Social media is revolutionizing the way your customers,
your suppliers, your competitors, and your employees
conduct business. As important as social media has
become, you can’t afford to ignore it. Success in social
media is more that creating a Facebook page or Twitter
account. Success comes from linking social media back to
real business objectives and delivering solid results.”
The Institute for Social Media, Cincinnati State College
IAWP’s Social Media Presence
www.facebook.com/iawp1?sk=wall
http://www.linkedin.com/groups/International-Association-Workforce-Professionals-2241767/about
And the other side of the coin…
www.anti-socnet.com“Anti-socnet.com is
committed to
providing some
interesting and useful
information on the
web social networks,
growing every day.
It's a great place to
realize what really
those networks do
and what they goals
are in our present
world/life.
At our site, we are
trying to accumulate
some news and
discussions on above
mentioned subjects
and improving/freeing
society.”
CONTACT ME:
Lorraine Faulds, CWSIAWP Website & Social Networking Chair
SC Chapter Communications Chair
803-737-2714