retail business ppt

8/12/2019 Retail Business Ppt

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Presented by

Eveson Chella

Nandini

Sidhartha Kuanr

Sujeet Pandey



Introduction

Industry Retailing(Hypermarket)

Founded 2001

Headquarters Mumbai, Maharashtra, India

Products Department store

Promoter Mr. Kishore Biyani

Employees 36000

Stores 214 stores across 90 cities in India



Vision To deliver everything,everywhere, every time,to every Indian customer

in the most profitable

manner



Products

Furniture

Bazaar

Apparels

Of

Home and

Personalcare

Electronics

Bazaar

Big Bazaar

FoodBazaaar

Child careAnd

toys



SWOT ANALYSIS

Strength:-

Low price

High brand equity

Biggest value retail chain in India Store Location

Weakness:-

Over crowded

Long lines at billing counters

Brand range

Employees knowledge about the product is not satisfactory



SWOT ANALYSIS

Opportunities:-

Organized retail sector

Increasing mall culture in India

Opportunities in Tier-2 cities Global expansion

Threats:-

Competition from other retail stores

Unorganized retail sector

Changing government policies

Foreign competitors preferring to India



Competitors

• BHARTI RETAIL

• RELIANCE RETAIL

•

STAR BAZAAR• MEGA MART

• FOOD WORLD

• SAFAL• SPENCERS



Observation

• No of cars in parking area – collective parking

• Approximate number of person entering thestores in a span of an hour – 45 to 50 people.

• B. During festival season 78000/- in a day• No of Cashier on the floor –20 cashier in normal

days and during festive season 50 staff

•

The average time taken for billing the customer –2 to 3 mins inclusive of billing and packing theproducts.



• Did any person greet you on entering to a

store - No

• Were shopping baskets, bags, trolleys easily

visible when you enter the store? – yes near

the entrance

• Did any sales person offers assistance? – Yes

• Did the store employees appear friendly and

attentive? - Yes



• Was it easy to find various products in store?

– Yes.

• Were the sinages and prices visible easily? –

Yes

• Minimum display quantity – They keep 4 to 5

clothes hanging – ranging all the sizes or the

most moving sizes



Findings

• Long term relationship with stakeholders

• Organization hierarchy is professional

• Healthy relationship between employees and

managers

• Young and energetic workforce

• Customer dissatisfaction due to long queues

at the billing counter• Price, variety and promotional offers are the

satisfactory for the customer



Suggestion

• Ads on TV, newspaper, social networking sites

etc.

• Increase in number of billing counters and

sales persons.

• Well trained employees.

• Better quality products, employee behavior,

store atmosphere.

• Aggressive plans for tier-2 cities for new

opportunities.

retail business ppt

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