MAHINDRA AND MAHINDRA presented by BIRENDER BHAGAT

MOM AND ME RETAIL OUTLET

Flow of presentation Executive summarycompany view Reason for diversification Business modelQuick look ConceptConsumer service ideology Merchandising range Private labels Conclusion

ITS TIME TO CHANGE THE LANE

SOME OF OUR THOUGHTS ON FUTURE OUTLOOK ANDHOW IT MAY IMPACT BEHAVIOR IN RETAIL SECTOR

EXECUTIVE SUMMARYThe Indian Retail sector has caught the world’s imagination in the last few years.

Topping the list of most attractive retail destination list for three year sin a row

It Had retail giants like Wal-Mart ,Carrefour and Tesco sizing up potential partners and Waiting to enter the fray

.1st India’s retail growth was largely driven by increasing disposable incomes, Favorable demographics, changing lifestyles, growth of them idle class segment And a high potential for penetration in to urban and rural markets.

COMPANY VIEW

M&M forays into retail sector with Mom & Me stores Email Print Defying global turmoil

Mahindra & Mahindra (M&M) has entered into the retail sector with the soft launch of its specialty format Mom & Me in order to sell infant care and maternity products, reports Economic Times.

The company has invested about Rs 1 billion in the venture and it has launched two outlets in Ludhiana and Ahmadabad.  Mahindra Retail is a part of Mahindra Intergraded, a fully-owned subsidiary of Mahindra and Mahindra.

REASON FOR DIVERSIFICATION

FROM BEGINNING AN ESTABLISHED BRAND TRAVERSING THE GALLOPING DOMESTIC AUTOMOBILE MARKET IN INDIA MAHINDRA AND MAHINDRA NOW DECIDED IT’S TIME TO EXTENT INTO ONOTHER TRAIL

BLAZING PROPOSITION IN THE RETAIL ARENA THE LATEST INITIATIVE OF MAHINDRA RETAIL MOM AND ME STORES WHICH CATER TO THE MOTHER AND CHILD CARE SEGEMENT –IS A SPECIALITY CONCEPT AND PERHAPS A TIMELY ONE FOR A SEGMENTS WHICH HOLDS HUGE POTENTIAL

What makes us Mom & Me ?Mission To bring love, joy and a sense of well being to every mother and

child.Exclusive: We are focussed on the needs of Mother & Child. Pregnancy &

Parenting are our specialties.Caring: We are passionate about quality, just like you are, as a mother.Practical: We choose products to serve mothers various needs so you can

get everything under one roof.Upbeat: We offer you an experience thats enjoyable & uniquely designed

for mothers.Giving: We facilitate sharing of knowledge & bring mothers together as a

community.

MOM AMD ME AT GLANCE PRODUCT OFFERING AT THE STORE PRODUCT CATAGORIES THAT ARE

RELEVENTTO -9 MONTH TOM 9 YEAR OF MOTHERWOOD AND CHILDWOOD INCLUDING MATERNITY WEAR ,FASHION APPAREL FOR BABIES TODDLERSAND YOUNG KIDS ,TOYS AND GAMES WELLNESS PRODUCT FOR MOTHERS AND BABIES NURSERY AND FURNISHING ,TRAVEL AND SAFETY PRODUCT PERSONNEL PRODUCT FOOD AND SO ON

TYPICAL STORE SIZE 50000 TO 10000SQ.FT THE FIRST TWO STORES IN AHMEDABAD AND LUDHIANA ARE 10000 SQ.FT AND 9000 SQ.FT RESPECTIVELY

COMPANY OWNED OUTLET/FRECHISES COMPANY OWNED

PREFERRED LOCATION/CITES METRO AND MAJOR CITIES

LOCATION STRATEGY BOTH HIGH STREET AND MALL LOCATION

EXPANTION PLAN DELHI,MUMBAI,CHENNAI AND BANGALORE

SEGMENTATION

USING THE NICHE MARKETING CONCEPT AFTER THE EXTENSIVE RESEARCH AND AS AN EXTENTION IS TO ITS EARLIER PRESENCE IN KIDS/SOFT TOYS SEGMENT THE MAHINDRA GROUP IDENTIFIED THE NICHE SPECIALITY SPACE OF MOTHER AND CHID

THE GROUP IDENTIFIED THE GAP OF RETAIL STORES THAT PROVIDE THE HIGH STANDARD OF PRODUCT AMBIENCE VALUE ADDED SERVICE AND CUSTOMER SERVICE TO MOTHER BABIES AND OLDER KIDS

CONCEPT MOM AND ME CONCEPT USED THE -9 TO 9.THIS CONCEPT MEANS FOR WOMEN WHO EXPECTING A NINE MONTH OF MATERNITY AND CHILDREN LESS THEN NINE YEARS

•THE CONCEPT OF MOM AND ME HOWEVER DIFFERENTIATE ITSELF IN MORE WAY

THE PRODUCT RANGE AT MOM AND ME STORES IS COMPREHENSIVE IN AN ATTEMPT TO PROVIDE A ONE STOP SHOP DESTINATION TO ALL MOTHER NEED

CONSUMER SERVICE IDEOLOGY

CUSTOMER SERVICE PROPOSITION CUSTOMER CENTRICITY AS A KEY THREE LEVEL OFCONSUMER CENTRICITY

1. THE PRODUCT AND SERVICE THAT CHOOSEN IS CAREFULLY PROVIDE TO BEST OF AFFORDABLE RANGE

2. CUSTOMER SERVICE OF THIS RETAIL WIIL BE EXCEPTIONAL WITH A SET OF ADVISOR WHO ARE EXPERIENCED MOTHER THEMSELVES AND TRAINED IN VARIOUS ASPECTS OF PARENTING, PREGNANCY AND MOTHERHOOD.

3. VALUE ADDED SERVICE IN STORE LIKE FEEDING AREA,PLAYING FOR KIDS ,NAPPY CHANGE AREA ,MORNING COFFEE MEETINGS.

MERCHANDISE RANGE

THE PRODUCT OFFERING AT MOM AND ME •INCLUDES MATERNITY WEARS

•FASHION WEAR

•FASHION APPAREL FOR BABIES TODDLERS AND YOUNG KIDS

•TOYS AND GAMES

•WELLNESS PRODUCT FOR MOTHER AND BABIES

•NURSURY AND FURNISHING PRODUCT•TRAVEL AND SAFETY PRODUCT

BRANDS NATIONAL AND INTERNATIONAL BRANDS

FOR MATERNITY WEAR MOTHERSWORK A LEADING 600 MILLION DOLLOR US RETAIL BRANDSTARTRITE OF U.K BRAINY BABY OF U.S.AMARY MEYER OF U.S.A CAM FROM ITALY BUGABOO FROM NETHERLAND EVENFLO FROM U.S.AAVADO FROM AUSTRALIAMATTEL,BLOOMBABYBREAMBABY

PRIVATE LAVEL‘S

THERE WILL BE UN EXCLUSIVE PRIVATE LEVELS RANGE ARE FOLLOWING • FURNITURE • TOY • BABY APPAREL • KIDS • FASHION WEAR FROM INDIA AND CHINA

CONCLUSION DESPITE THE FACT THAT THAT THE HAPPENS TO A DEARTH OF CREDIBLE

REASEARCH DATA ON MOTHER AND CHILD CARE SAGEMENT IN INDIA THERE IS CERTAINLY PLENTY OF OPPERTUNITIES IN THIS NICHE SEGMENT WHICH IS CURRENTLY LARGELY UNBRANDED AND HIGH FRAGMENTED

ON THE POSITIVE SIDE TIMES ARE CHANGING FOR BABY CARE AS HOME MADE AND UNBRANDED BABY PRODUCT ARE TAKING A BACK SEAT AND INDIAN CONSUMER ARE INCREASINGLY SHIFTED TO BRANDED BABY CARE PRODUCT

THANKS FOR LISTENING

Colin D. Bairdriskmanager@vzw.blackberry.net

Audience Questions