research from mobidia reveals insights into mobile usage of twitter and vine for android
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Research From Mobidia Reveals Insights Into Mobile Usage of Twitter and Vine for Android
Analysis by Mobile Analytics Provider Mobidia Shows Increased Competition Among Mobile
Social Applications
Vancouver, British Columbia – Nov. 12, 2013 – (PR NEWSWIRE) — Mobidia
Technology, Inc., a leading provider of mobile analytics, today released new insight into
mobile usage of the Twitter and Vine applications for Android. Mobidia’s data shows growth
of the number of mobile Twitter users in the U.S. to be flat to slightly declining while the
number of Vine users is growing slightly in 2013. Mobidia’s data also reveals a decline in
average monthly usage time by mobile Twitter users and steady usage time among Vine
users since initial Android availability in June. In the same time period, both active user
counts and monthly usage time increased among users of Instagram, Snapchat, Tumblr and
Pinterest.
An analysis of Android Twitter users from January through October 2013 and of Android
Vine users, following Vine’s release, from June through October 2013 reveals the following
trends:
The number of active monthly users of the Android Twitter application in the U.S.
stayed reasonably consistent at about 19 percent of Mobidia’s sample, while the
number of Instagram users grew from 22 to 25 percent and the number of Snapchat
users grew from 7 to 18 percent.
At the same time, average monthly minutes of use of the Android Twitter application in
the U.S. declined from 73 minutes to 65 minutes per user.
Meanwhile, the number of active monthly users of Vine for Android increased slightly in
the application’s first 5 months of availability. Average monthly minutes of usage stayed
relatively consistent at around 32 minutes during these 5 months.
Source: Mobidia
Source: Mobidia
“Twitter’s competition in the mobile application space is growing rapidly. Messaging, micro-
blogging, social messaging, and photo- and video-sharing applications are all competing for
users’ screen time and mind share,” said Chris Hill, vice president of marketing at Mobidia.
“It will be interesting to see how Twitter deploys its new capital to increase new features and
value—especially around multimedia—to fuel its growth and continue to compete. Mobidia’s
mobile application usage data and platform can provide the insights to understand Twitter’s
and its competitors’ active users and mobile usage and engagement.”
With a global set of data provided by millions of smartphone users, Mobidia is able to
provide mobile operators, application vendors and the global mobile industry ecosystem with
detailed and unique insight into subscriber behavior around data- and application-specific
usage on all the networks to which smartphones and tablets connect, including mobile
cellular and LTE, roaming and Wi-Fi.
For more information about Mobidia’s mobile data, please visit Mobidia’s website, where you
will find detailed whitepapers, or Mobidia’s Blog for periodic updates on data and analysis of
mobile usage.
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Note to Editor:
Mobidia analyzed data collected from January through October 2013 from millions of global
smartphone users. This data was collected on a strictly anonymous and optional basis from
millions of users who have downloaded Mobidia’s smartphone application, My Data
Manager. The data sample represents smartphone users from all major, global geographies.
About Mobidia Technology, Inc.
Mobidia is a leading mobile analytics provider with the largest global sample of smartphone
and tablet users. Mobidia's mobile analytics and metrics platform provides unique
insights into mobile usage trends on mobile applications and mobile networks. Real usage
from real users on both cellular and Wi-Fi networks provides a comprehensive and unique
understanding of what people do and value in the mobile world.
Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S.,
Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.