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Hollywood & Vine Interactive Media


Page 1: Hollywood & Vine

?What’sin a Name

So Many Icons, So Many Years.


Page 2: Hollywood & Vine

Get Better,After 60 Years Of Unprecedented Arts & Entertainment Publicity Success, America’s Leading Independent Entertainment PR/Marketing Firm Is About To

Add An InterActive Media Division

At Hollywood & Vine Interactive Media (HVIM), we define, design, develop and deploy custom interactive solutions for top artists, entertainers and brands to further their reach. HVIM brings years of expertise to their digital world for first class, highly effective solutions.

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Get Better,After 60 Years Expand

3XIts Size,And turn Social Media, Online Public Relations and TV and Entertainment on the WEB on their collective ears with the best and brightest talent from the Silicon Valley.

An InterActive Media Division

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In the late 1940s, we started as

Solters & O’RourkeMae West

Solters & SabinsonIn the 1950s, we became

With partner, Harvey Sabinson, Lee Solters promoted a record- setting 300 Broadway shows, including those of Broadway legends David Merrick, Mary Martin, Ethel Merman, Carol Channing and the legendary Katharine Hepburn. Later, Sabinson would become the only publicist to ever be awarded a TONY Award®.

Among our early clients, Naughty but nice

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Mae West

Solters & Sabinson

In the 1960s Solters scores a milestone, signing Frank Sinatra for the next 25 years

And Las Vegas comes knocking, CAESARS PALACE, the world’s premier casino hotel, and home to the world’s greatest boxing matches gambles on our talent , AND the Las Vegas Convention and Visitors Authority signs on as well. We have Vegas locked up!

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Whoopi Goldberg

Among the fondest memories, launching

in her now ground- breaking, career launching one woman show on Broadway.

Almost simultaneously,A STAR IS BORN,

with us for the next 33 years.

Barbra Streisand,

By the late 60sIt was off to the Rome Colosseum for the Ringling family sale of Ringling Bros. to impresario Irvin Feld. Solters rented a tiger for the occasion.

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Among the fondest memories, launching

in her now ground- breaking, career launching one woman show on Broadway.

Among the highlights: Taking Dolly Parton’s career from Nashville to Hollywood. Lee coined the now infamous phrase,

By the 1970’s our name changed again, to

Paul McCartney & Wings

“It cost a lot of money to look this cheap.”

Solters Roskin Friedman

Led Zeppelin

Paul McCartney at the circus.

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In the 1970’s we continued to represent more big hitters

Dorothy Hamill

Peggy Fleming

Jim Henson

Gliding into the 1970s, Solters & Roskin also added more marquee attractions, the world’s premiere “Ice Queens,” Olympians Dorothy Hamill and Ice Capades, and Peggy Fleming and Ice Follies.

In the mid 1970s, Solters added one of its most beloved clients, Jim Henson and “The Muppets,” for an amazing, near two-decades run.

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The 1980’s, made

Ed McMahonIn the 1970’s we continued to represent more big hitters

Dorothy Hamill

Jim Henson

TV history with

The M*A*S*H Finale

Who Shot J.R.?&

We were the P.R. machine behind two of the most watched TV milestones.“Who Shot J.R.?” was, at the time, the highest-rated television episode in U.S. history, beaten in 1983 by the final episode of M*A*S*H. which we also represented.

Taking off: When it came to luxury air travel, Solters, Digney and current consultant Marcia Newberger teamed to launch the world’s first, all first class airline, REGENT AIR.

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Our next big superstar signing,

Michael JacksonSuper Showman

with sellout crowds–3 years running at Radio City Music Hall for a grand showman (recent subject of an HBO Film)…


followed by yet another


and the Jason Kidd Foundation

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Solters & Digneyin 2001

Red Carpet

Making the POPE an



Taking Ray Charles

to new Career


By the 1990’s, we were simply The Lee Solters Company and became

Quickly... Establishing a reputation forgala press for Hollywood

and sports charity events...


and the Jason Kidd Foundation

Evander Holyfield


Muhammad Ali and his Celebrity

Fight Night

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Digney PR ClassicsFirst ever West Coast fund raiser for Atlanta based Morehouse College

First ever Father’s Day PR stunt for Best Buy

100th Anniversary Celebration of City of Burbank, with special guests Mickey & Minnie and the City Mayor, provided by Burbank’s most famous business, The Walt Disney Studios.

Biggest gift ever: $20 Million to L.A.’s Music Center

by philanthropist Glorya Kaufman.

Munchkin Congrats The seven surviving of the original 124 Munchkins from the Wizard of Oz were honored with their own star on Hollywood’s Walk of Fame. Digney & Co. went to work to mount a PR campaign in 10 days.

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To re-elevate the BOZO character’s visibility, DIGNEY invented the BOZO AWARDS for copyright owner Larry Harmon Pictures. For a decade, it was a staple press event the day after Thanks-giving, “one turkey follows another,” quipped Digney at the time, lampooning the rich and famous who had slipped on a banana peel sometime during the year. The awards became so famous that the lampooned started asking to be sent their awards.

One of the all time great PR stunts was Digney’s creation of the BOZO for PRESIDENT campaign in 1984 which kicked off in all seriousness at the National Press Club in Washington, where the Washington Post’s lead political writer called the candidate “Mr. Bozo” and TIME Magazine dedicated a full- page of coverage including photos at the White House.

When U.S. TV’s longest running children’s show BOZO finally went off the air after 40 years, it went out with a BANGGGGG...and media coverage galore...from the CBS Evening News to the cover of TV Guide!

First ever Father’s Day PR stunt for Best Buy

20 Year Associationrebranding & relaunching America’s longest running, award winning kids TV franchise, BOZO.

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Digney PR ClassicsLaunch of Snoopy’s first ever arena-size live show, Snoopy’s World of Magic

For Nestle’s French water brand VITTEL Digney created the cycling waiters races across America, putting pairs of waiters on tandem bikes, to introduce the brand to American palettes and TV crews!

When the country’s leading baby nursery company wanted to give birth to its new line, DIGNEY master-minded “Expectant Mother’s Day” on the ninth day of the ninth month, Sept. 9, and America’s press “showered” the idea with coverage for years thereafter.

Expectant Mother’s Day Cycling Waiters

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When media mogul HAIM SABAN was getting started in Holly-wood, he asked Jerry Digney to promote his business, including his first TV Show, KIDD VIDEO, on NBC Saturday mornings. So Digney came up with one of his timely PR brainstorms “Kidds for Kids in Africa” and on Thursday, June 27, 1985, 63 of Hollywood’s “kids” -- including BIGGEST LOSER MC Alison Sweeney, Sean Astin, Shannon Doherty, Scott Grimes, Regina King and Joey Lawrence--joined together to record the song “Love’s Gonna Find The Way” for UNICEF to benefit the children of Africa. Digney’s team got everything donated and the event made worldwide news.

Masterminded PR campaign to win STARBUCKS and its founder- CEO Howard Schultz their first ever GRAMMY AWARDS, eight in

one swoop, for Ray Charles’ “Genius Loves Company.”

Created a Broadway “Holiday Marketing Staple,” starting with 42nd STREET in 1984 with all seats $19.84, for a Fourth of July P.R. stunt to sell out soft “advance box office.”

Conceived, lobbied and publicized America’s first ever entertainment themed postage stamp, LAUREL &

HARDY, designed by Broadway’s legendary Al Hirschfeld.

Launched worldwide PR campaign for the first museum of its kind in the world, the B.B. King Museum in Mississippi.

ESPN the world’s #1 sports network engaged DIGNEY for its 25th Anniversary.

Cycling WaitersHugh Hefner wanted some-thing NEW for PLAYBOY, Digney delivered his client actress Terry Moore, aka Mrs. Howard Hughes, became the oldest woman to ever appear on the cover of PLAYBOY.

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Digney PR ClassicsA top PR expert for DVD BLU RAY campaigns, assigned to some of the movie business’ premier classic and iconic titles and generating millions in free coverage, from the New York Times to USA Today and NBC’s “Today” and ABC’s “Good Morning America.”

Proud to have been chosen to publicize a

truly historic event, the

30th Anniversary of Apollo 11and its astronauts seen here.

Launched first ever 29 city tour for Oprah discovery and New York Times best selling author-performer

Iyanla Vanzant

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30th Anniversary of Apollo 11

Chosen to publicize Ford’s 100th birthday

featuring Beyonce

Launched first ever Target sponsored float in Tournament of Roses

beginning when he was a junior in high school

ABC’s Trista & Ryan

Publicity rep for the world’s most watched TV wedding,

First national PR team to publicize singing sensation

Josh Groban

Legendary national PR campaigns for nearly two decades for Ringling Bros. Barnum & Bailey

Spearheaded national PR launch for country’s still thriving media icons, Entertainment Tonight and People Magazine

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And promoting causes for Royalty and

Presidents ... Presidential Inauguralsincluding

The Ronald Reagans

The Gerald Fords

Hillary ClintonHRH Prince Edward

Cary Grant, HSH Princess Grace, Monte Carlo Circus


Michael Jackson meets HRH Princess Diana2

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Most recently... To prove that you’re never too old to re-invent yourself, AS DIGNEY & COMPANY IS DOING NOW, take a lesson from The Betty White play-book: keep a sense of humor and always look for the next way to connect with your audience, so when we asked her at age 88 to help open legendary Pink’s Hot Dog, she leaped at the chance to have a “dog” named in her honor, Betty White’s Naked Dog!

Perez Hilton unveils Lady Gaga at Madame Tussauds Hollywood.

Royalty and Presidents ...

Chosen to handle national PR for the

150th anniversary sold-out Smithsonian Institution Tour

Publicizing some of the most technologically- advanced attractions

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Relaunching a world landmark, Hollywood’s

B.B. King’s Legend


Bob Newhart’sLegacy

ChineseTheatreUnveiling of the

94-foot Rainbow sculpture, a new area landmark

on the lot at Sony Pictures

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I have had the pleasure of doing business with Digney & Company for years and it has always been a good experience. I deal with so many companies on a daily basis, that it’s always great to work with the team at Digney & Company. They are a class act and count them among my favorites to work with. Their honesty and ability to get right to the heart of the matters is very refreshing. Bonnie Tiegel, Sr. Producer, “Entertainment Tonight”

“Digney and Company are veterans of the public relations world. They provide answers fast, respect and recognize our demanding deadlines and are a pleasure to work with.” Joe Siyam, Segment Producer, Access Hollywood

Through a several year association, Jerry Digney and Digney & Company as a whole have been one of the most thorough and professional media facing public relations firms I have worked with – readily accessible, forthcoming, personable, and delivering to the journalist what is needed in an expeditious manner, always, most refreshingly, happily within deadline. Kevin Regan, Sr. Producer, Reuters Television

I have worked with Digney and Co. Public Relations for several years. I find them to be trustworthy and professional. Always accommodating and easy to work. Guinevere Smith: Natl. Entertainment Photo Ed., Associated Press

Digney & Co, is one of the most recognized and respected firms in the business; media-wise, they know everyone and everyone knows them, really connected to the Hollywood community. Robert Kovacik, Weekend Anchor/Reporter, KNBC-TV

Digney & Co. follows through with their promises. In a world of deadlines, that’s KEY! George Pennacchio, Entertainment Editor, KABC TV

Media People areTalking...

Relaunching a world landmark, Hollywood’s



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80 Tony Awards®

55 Academy Awards®

76 Emmy Awards®

120 Grammy Awards®

25 Kennedy Center Honors®

for decades, we were official PR reps for The Tony Awards and

The Grammy Awards.

Red Carpet Resume

In 60 years, our clients have been rewarded with

The American Theatre Wing owns the following registered trademarks: the Tony Award®, Tony®, the Tony Award® logo, and the Tony Award® medallion. Grammy Awards © 2013 - The Recording Academy. All rights reserved. The Emmy name and the Emmy statuette are the trademarked property of The Academy of Television Arts & Sciences (“Television Academy”) and the National Academy of Television Arts & Sciences

(“National Academy“OSCAR®,” “OSCARS®,” “ACADEMY AWARD®,” “ACADEMY AWARDS®,” “OSCAR NIGHT®,” “A.M.P.A.S.®” and the “Oscar” design mark are trademarks and service marks of the Academy of Motion Picture Arts and Sciences.

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But The magic touch and longstanding P.R. DNA remains...

And now,our name has been changed

One more time

In 60 years, our clients have been rewarded with

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Jerry Digney

Ray Mario

Until his death in May, 2009, former Digney partner Lee Solters was known for his representation of numerous luminaries such as Barbra Streisand, Frank Sinatra and Michael Jackson.

Jerry Digney (called the ace of PR stunting by the Los Angeles Business Journal), worked for then NY-based Lee Solters as a publicist 30-plus years ago. After working independently for a while, Jerry rejoined Solters in 1999. Digney also served as Vice President of Solters/Roskin/Friedman in Los Angeles and was the first-ever director of public relations for longtime Solters client, Feld Entertainment (producer-owner of family-friendly Ringling Bros.-Barnum & Bailey Circus, Ice Follies & Holiday on Ice). In addition to entertainment, Jerry has worked on many brands for the agency, including Target, Best Buy, K-Mart, Hertz, Vittel, Ritz Carlton, Lowe’s, Mattel,

City of Las Vegas, Regent Air, Chock Full O’ Nuts, Starbucks, Woman’s Day, People Magazine, Paramount Television, Asics-Tiger, Northern Trust Bank, NBA Summer Pro League, ESPN, Christie’s, Saks Fifth Avenue, Rodeo Drive, Motown and Miss Universe.

A new technology pioneer and social media innovator, Ray Mario Renzi is a seasoned business executive in the public company arena and hi-tech worlds who brings 30+ years of successful experience in high level deal making, marketing, online communications, and online IP development and acquisition. Mr. Mario Renzi’s experience includes creating marketing campaigns and online communications strategies for Shopping.com, WallSt.net, Sony Pictures Entertainment, MCI, eBay, PayPal, Triad Marketing Group and General Pacific Partners.

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Experience “We’re Hands-On,‘Round the Clock.”Digney Mario has collectively been in business for over 50 years with a well deserved reputation as one of the most creative, productive, and successful PR organizations ever.

RangePast and Present. A spectrum of blue chip clients, from the world’s premier charity gala, The Carousel of Hope, to popular kids stars, like Arthur and The Muppets, family attractions, like Universal Studios Hollywood and the Harlem Globetrotters, and best selling authors, like Iyanla Vanzant and Barbara Taylor Bradford.


Music Touring ShowsTelevision Celebrities

Travel & Tourism Sports & Athletes MediaProducts

Hispanic Special Events

Department heads hold regular meetings, allowing for an exchange of ideas and concepts to benefit all our clients.

Digney Mario has separate divisions to handle:

Red Carpet auteur--seen here (left) Jerry Digney on one of many yearly top red carpet events we publicize.

Jerry and PRINCE Jackson at a recent Digney-publicized Michael Jackson event.

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Staff Veterans from Every Field and Specialty. Experienced and professional.Drawn from wide areas of business and entertainment. Able to work with management as well as media. No routine, assembly line procedures. With Digney Mario, clients get a seasoned account executive and a full team working on their behalf.

Ability Results. It’s what you pay for.We deliver Strategies and Tactics.Digney Mario has the expertise to reach media of any kind with information about your company, artists, products and services. From glossy magazines to mass circulation newspapers, top rated TV and radio talk shows, as well as cable forums and myriad Internet outlets; and whatever is around the next corner of the information age.

ABC-TV MODERN FAMILY’s Nolan Gould with Jerry Digney. Digney Mario and Company is a “modern family” of communications experts!

Jerry and some of the many GRAMMYS that thanks to his team’s efforts would be awarded RAY CHARLES and STARBUCKS.

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Hollywood • New York • Atlanta • Nashville • Miami1680 N. Vine St.

Hollywood, CA 90028P - 323 993 3000


www.digneymariopr.com©2013 Digney - Mario & Company, L.L.C. Public Relations. All rights reserved. The Digney - Mario & Company logo mark and name and all original material in this newsletter are the property of the copyright holder. All trademarks, trade names, and brands are the property of their respective copyright holders. This brochure is presented for informational purposes only and has no commercial value or intent and in no way implies any endorsement by any third parties whatsoever. Any omission(s) of photo credits is strictly unintentional. Selected photos used under license from AP Images, Bettmann Archive, Corbis Images, Getty Images, Dan Steinberg and Bob Freeman.